Yvonne Leung

Chief Marketing Officer
AlipayHK

Yvonne Leung has been the Chief Marketing Officer of Alipay Payment Services (HK) (APSHK) since November 2017. APSHK is a joint venture between Ant Financial and CK Hutchison Holdings. She is responsible for the branding, marketing and public relations strategy and development of the company. She is committed to promoting AlipayHK in local livelihoods by integrating mobile payments into the daily lives of the public, as well as bringing a new retail experience into Hong Kong.

She has extensive experience in marketing, CRM and digitalisation, and is dedicated to integrating strategic thinking and practical business applications by creating the most relevant and engaging experiences for targeted customers, while continually building innovative solutions to maximise business value.

Leung has been a chartered marketer and full member of Chartered Institute of Marketing (UK) since 2007. She holds a master’s of arts degree in communication; a master’s of business administration degree in strategic management; a bachelor of commerce degree in finance; and currently is a doctor of business administration student in digital marketing. She has also completed the HKUST executive programme for leading change.