{"id":23954,"date":"2026-01-19T21:41:17","date_gmt":"2026-01-19T13:41:17","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/?page_id=23954"},"modified":"2026-03-18T16:35:54","modified_gmt":"2026-03-18T08:35:54","slug":"agenda","status":"publish","type":"page","link":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

Agenda<\/strong><\/h2>\n

24 June 2026<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Agenda – Day 1″ module_id=”agenda ” module_class=”bg-white last-section agenda ” _builder_version=”4.27.0″ custom_margin=”||||false|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”8:30 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

8:30 AM<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”REGISTRATION & REFRESHMENTS” _builder_version=”4.27.0″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

REGISTRATION & REFRESHMENTS <\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”9:00 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

9:00 AM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Welcome remarks” _builder_version=”4.27.0″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Welcome remarks<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”on|on|on” admin_label=”headline” module_class=”agenda_row_break” _builder_version=”4.16″ border_width_bottom=”1px” border_color_bottom=”rgba(51,51,51,0.25)” disabled=”on” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”topic” _builder_version=”4.16″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ global_colors_info=”{}”]topic[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”9:10 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

9:10 AM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Opening Keynote%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

[Opening Keynote]<\/strong><\/p>\n

[\/et_pb_text][et_pb_toggle title=”Hong Kong as creative capital: Culture, memory and meaning in modern content ” admin_label=”Hong Kong as creative capital: Culture, memory and meaning in modern content ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    \n
  • The role of local culture, nostalgia and shared memory in shaping emotional connection.<\/li>\n
  • How Hong Kong\u2019s identity influences tone, humour and storytelling across generations.<\/li>\n
  • Translating familiar cultural cues into content that feels current, relevant and scalable.<\/li>\n<\/ul>\n

    [\/et_pb_toggle][et_pb_text disabled_on=”on|on|on” admin_label=”Moderator:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” disabled=”on” locked=”off” global_colors_info=”{}”]Moderator:<\/strong>[\/et_pb_text][et_pb_text disabled_on=”on|on|on” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” disabled=”on” locked=”off” global_colors_info=”{}”]Speaker:<\/strong>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”9:40 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

    9:40 AM <\/strong><\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Case study%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

    [Case Study]<\/strong><\/p>\n

    [\/et_pb_text][et_pb_toggle title=”GEO in practice: Designing content for AI-generated discovery ” admin_label=”GEO in practice: Designing content for AI-generated discovery ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

      \n
    • How Generative Engine Optimisation is reshaping visibility across search and social platforms.<\/li>\n
    • The role of owned content, earned credibility and structure in influencing AI-generated answers.<\/li>\n
    • Building content ecosystems that improve relevance, trust and long-term discoverability.<\/li>\n<\/ul>\n

      [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”10:10 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

      10:10 AM<\/strong><\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Lightning Talk%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

      [Lightning Talk]<\/strong><\/p>\n

      [\/et_pb_text][et_pb_toggle title=”Escaping the AI content blender: How Hong Kong brands can stay creatively unmistakable ” admin_label=”Escaping the AI content blender: How Hong Kong brands can stay creatively unmistakable ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        \n
      • Break out of AI-generated sameness with distinctive brand codes rooted in Hong Kong culture.<\/li>\n
      • Build creative systems that keep speed high without flattening voice, nuance or originality.<\/li>\n
      • Turn Cantonese quirks, humour and micro-truths into unfair creative advantage.<\/li>\n<\/ul>\n

        [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”10:25 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

        10:25 AM <\/strong><\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”MORNING COFFEE & NETWORKING ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        MORNING COFFEE & NETWORKING <\/h4>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”10:45 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

        10:45 AM <\/strong><\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Panel discussion%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

        [Panel Discussion]<\/strong><\/p>\n

        [\/et_pb_text][et_pb_toggle title=”Resetting relevance: Revitalising established brands in a content -first era ” admin_label=”Resetting relevance: Revitalising established brands in a content -first era ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

          \n
        • Reframing brand identity for platforms where attention is fragmented and fleeting.<\/li>\n
        • Evolving tone, storytelling and creative systems without erasing brand heritage.<\/li>\n
        • Aligning speed, consistency and relevance across always-on digital touchpoints<\/li>\n<\/ul>\n

          [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”11:15 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

          11:15 AM <\/strong><\/p>\n

          [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Case study%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

          [Case Study]<\/strong><\/p>\n

          [\/et_pb_text][et_pb_toggle title=”Micro drama, big impact: How short-form storytelling keeps audiences hooked” admin_label=”Micro drama, big impact: How short-form storytelling keeps audiences hooked” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

            \n
          • Using episodic formats to create anticipation, familiarity and repeat engagement.<\/li>\n
          • Lessons from micro-drama, social series and narrative-led short video.<\/li>\n
          • Structuring stories that sustain interest without relying on shock or gimmicks.<\/li>\n<\/ul>\n

            [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”11:45 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

            11:45 AM <\/strong><\/p>\n

            [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Lightning Talk%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

            [Lightning Talk]<\/strong><\/p>\n

            [\/et_pb_text][et_pb_toggle title=”Creative judgement in an AI-first workflow ” admin_label=”Creative judgement in an AI-first workflow ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

              \n
            • Where human taste, context and instinct still shape strong creative outcomes.<\/li>\n
            • The risks of automation-led decision making in content strategy.<\/li>\n
            • Designing workflows that preserve originality while benefiting from AI efficiency.<\/li>\n<\/ul>\n

              [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”12:00 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

              12:00 PM <\/strong><\/p>\n

              [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Case study%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

              [Case Study]<\/strong><\/p>\n

              [\/et_pb_text][et_pb_toggle title=”Why messy works: The rise of raw, lo-fi, zero-polish storytelling in Hong Kong ” admin_label=”Why messy works: The rise of raw, lo-fi, zero-polish storytelling in Hong Kong ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                \n
              • Understand why lo-fi Cantonese storytelling outperforms polished campaigns.<\/li>\n
              • Turn everyday chaos and real moments into trust-building content at speed.<\/li>\n
              • Build \u201cmicro-truth\u201d content that stays relatable while still carrying the brand.<\/li>\n<\/ul>\n

                [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”12:30 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                12:30 PM <\/strong><\/p>\n

                [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”NETWORKING LUNCH ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                NETWORKING LUNCH <\/h4>\n

                [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”1:30 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                1:30 PM<\/strong><\/p>\n

                [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Case Study%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

                [Case Study]<\/strong><\/p>\n

                [\/et_pb_text][et_pb_toggle title=”Sports, fandom and the new content tribes shaping culture in Hong Kong ” admin_label=”Sports, fandom and the new content tribes shaping culture in Hong Kong ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                  \n
                • Explore how local sports moments spark fast-moving content waves across platforms.<\/li>\n
                • Blend athlete storytelling, fan rituals and creator collabs into high-energy campaigns.<\/li>\n
                • Build communities around passion, not products, and turn them into long-term brand assets.<\/li>\n<\/ul>\n

                  [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”2:00 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                  2:00 PM <\/strong><\/p>\n

                  [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Case Study%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

                  [Case Study]<\/strong><\/p>\n

                  [\/et_pb_text][et_pb_toggle title=”Inside Hong Kong\u2019s booming pet economy: How can brands champion animal welfare while riding the wave? ” admin_label=”Inside Hong Kong\u2019s booming pet economy: How can brands champion animal welfare while riding the wave? ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                    \n
                  • Understand the unique dynamics of Hong Kong\u2019s pet-loving audience and how their deeply engaged behaviours can build lasting brand trust.<\/span>\u00a0<\/span><\/li>\n
                  • Develop campaigns that speak to modern pet owners while reinforcing messages of responsible pet ownership and animal welfare.<\/span>\u00a0<\/span><\/li>\n
                  • Explore creative partnerships, events, and social experiences that transform pet culture into meaningful brand relevance.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                    [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”2:30 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                    2:30 PM<\/strong><\/p>\n

                    [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Case Study%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

                    [Case Study]<\/strong><\/p>\n

                    [\/et_pb_text][et_pb_toggle title=”Orange and cultural relevance: Reclaiming attention through a local brand moment” admin_label=”Orange and cultural relevance: Reclaiming attention through a local brand moment” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                      \n
                    • Turning a global tech conversation into a culturally resonant Hong Kong brand response.<\/span>\u00a0<\/span><\/li>\n
                    • Using wit,\u00a0speed\u00a0and participation to create social-first impact with measurable business value.<\/span>\u00a0<\/span><\/li>\n
                    • Extending a real-time activation into an ownable, long-term brand asset.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                      [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”3:00 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                      3:00 PM <\/strong><\/p>\n

                      [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”AFTERNOON BREAK & NETWORKING ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                      AFTERNOON BREAK & NETWORKING <\/h4>\n

                      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”3:20 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                      3:20 PM <\/strong><\/p>\n

                      [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Case Study%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

                      [Case Study]<\/strong><\/p>\n

                      [\/et_pb_text][et_pb_toggle title=”The personalisation jump: Creating content that feels made for one person, not the whole city ” admin_label=”The personalisation jump: Creating content that feels made for one person, not the whole city” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                        \n
                      • Shift from broad segments to behaviour-led micro-audiences shaped by local culture.<\/span>\u00a0<\/span><\/li>\n
                      • Use adaptive content frameworks and \u201ccontent twins\u201d to test reactions before launch.<\/span>\u00a0<\/span><\/li>\n
                      • Scale relevance across Hong Kong, mainland visitors, and GBA without overwhelming teams.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                        [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”3:50 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                        3:50 PM <\/strong><\/p>\n

                        [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Panel Discussion%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

                        [Panel Discussion]<\/strong><\/p>\n

                        [\/et_pb_text][et_pb_toggle title=”Building a loyal silver generation audience through content that speaks their language” admin_label=”Building a loyal silver generation audience through content that speaks their language” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                          \n
                        • Create clarity-first, credibility-led content for Hong Kong\u2019s fastest-growing demographic.<\/li>\n
                        • Blend health, finance and lifestyle storytelling into a trust-building ecosystem.<\/li>\n
                        • Design formats that simplify choices without feeling patronising or overly commercial.<\/li>\n<\/ul>\n

                          [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”4:20 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                          4:20 PM <\/strong><\/p>\n

                          [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Closing remarks by MARKETING-INTERACTIVE” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

                          Closing remarks by MARKETING-INTERACTIVE<\/h4>\n

                          [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”4:30 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                          4:30 PM<\/strong><\/p>\n

                          [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”LUCKY DRAW & END OF CONFERENCE ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                          LUCKY DRAW & END OF CONFERENCE <\/h4>\n

                          [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”two-columns” _builder_version=”4.27.0″ _module_preset=”default” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” custom_margin=”||||false|false” custom_padding=”||||true|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY1MTMiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” button_text=”DOWNLOAD CONTENT360 BROCHURE” button_alignment=”center” _builder_version=”4.27.0″ _dynamic_attributes=”button_url” _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

                          Agenda 24 June 20268:30 AMREGISTRATION & REFRESHMENTS 9:00 AM Welcome remarkstopic9:10 AM [Opening Keynote] The role of local culture, nostalgia and shared memory in shaping emotional connection. How Hong Kong\u2019s identity influences tone, humour and storytelling across generations. Translating familiar cultural cues into content that feels current, relevant and scalable. 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