{"id":23954,"date":"2026-01-19T21:41:17","date_gmt":"2026-01-19T13:41:17","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/?page_id=23954"},"modified":"2026-06-05T09:12:14","modified_gmt":"2026-06-05T01:12:14","slug":"agenda","status":"publish","type":"page","link":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

Agenda<\/strong><\/h2>\n

24 June 2026<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Agenda – Day 1″ module_id=”agenda ” module_class=”bg-white last-section agenda ” _builder_version=”4.27.0″ custom_margin=”||||false|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”8:30 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

8:30 AM<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”REGISTRATION & REFRESHMENTS” _builder_version=”4.27.0″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

REGISTRATION & REFRESHMENTS <\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”9:00 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

9:00 AM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Welcome remarks” _builder_version=”4.27.0″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Welcome remarks<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”on|on|on” admin_label=”headline” module_class=”agenda_row_break” _builder_version=”4.16″ border_width_bottom=”1px” border_color_bottom=”rgba(51,51,51,0.25)” disabled=”on” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”topic” _builder_version=”4.16″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ global_colors_info=”{}”]topic[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”9:10 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

9:10 AM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Opening Keynote%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

[Opening Fireside Chat]<\/strong><\/p>\n

[\/et_pb_text][et_pb_toggle title=”Hong Kong as creative capital: Culture, memory and meaning in modern content ” admin_label=”Hong Kong as creative capital: Culture, memory and meaning in modern content ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    \n
  • The role of local culture, nostalgia and shared memory in shaping emotional connection.<\/li>\n
  • How Hong Kong\u2019s identity influences tone, humour and storytelling across generations.<\/li>\n
  • Translating familiar cultural cues into content that feels current, relevant and scalable.<\/li>\n<\/ul>\n

    [\/et_pb_toggle][et_pb_text disabled_on=”off|off|off” admin_label=”Moderator:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Moderator:<\/strong>[\/et_pb_text][et_pb_team_member name=”Karen Wong” position=”Deputy Editor \u2013 North Asia” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2026\/01\/Karen-Wong_mi.jpg” admin_label=”MARKETING-INTERACTIVE – Karen” module_id=”sp_k_c_u” module_class=”members-grid” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3NjY5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

    MARKETING-INTERACTIVE<\/strong><\/p>\n

    [\/et_pb_team_member][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Speaker:<\/strong>[\/et_pb_text][et_pb_team_member name=”Dr. Adrian Cheng SBS, JP” position=”Founder and Executive Chairman” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2026\/04\/Adrian-Cheng-cropped.jpeg” admin_label=”ALMAD Group, K11″ _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0NDQzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

    ALMAD Group, K11 by AC, K11<\/strong><\/p>\n

    [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”9:40 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

    9:40 AM <\/strong><\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Case study%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

    [Case Study]<\/strong><\/p>\n

    [\/et_pb_text][et_pb_toggle title=”Escaping the AI content blender: How Hong Kong brands can stay creatively unmistakable ” admin_label=”Escaping the AI content blender: How Hong Kong brands can stay creatively unmistakable ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

      \n
    • Break out of AI-generated sameness with distinctive brand codes rooted in Hong Kong culture.<\/li>\n
    • Build creative systems that keep speed high without flattening voice, nuance or originality.<\/li>\n
    • Turn Cantonese quirks, humour and micro-truths into unfair creative advantage.<\/li>\n<\/ul>\n

      [\/et_pb_toggle][et_pb_team_member name=”Calvin Tang” position=”Marketing Director” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2026\/06\/Calvin-Tang.jpg” admin_label=”Alibaba Cloud” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0NzU2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

      Alibaba Cloud<\/strong><\/p>\n

      [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”9:55 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

      9:55 AM<\/strong><\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Lightning Talk%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

      [Lightning Talk]<\/strong><\/p>\n

      [\/et_pb_text][et_pb_toggle title=”GEO in practice: Designing content for AI-generated discovery ” admin_label=”GEO in practice: Designing content for AI-generated discovery ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        \n
      • How Generative Engine Optimisation is reshaping visibility across search and social platforms.<\/li>\n
      • The role of owned content, earned credibility and structure in influencing AI-generated answers.<\/li>\n
      • Building content ecosystems that improve relevance, trust and long-term discoverability.<\/li>\n<\/ul>\n

        [\/et_pb_toggle][et_pb_team_member name=”Sean Pun” position=”Director of Digital Strategy” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2026\/04\/Sean-Pun_img.jpg” admin_label=”Digital Zoo” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0NTQ1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Digital Zoo<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”10:10 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

        10:10 AM <\/strong><\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”MORNING COFFEE & NETWORKING ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        MORNING COFFEE & NETWORKING <\/h4>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”10:30 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

        10:30 AM <\/strong><\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Panel discussion%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

        [Panel Discussion]<\/strong><\/p>\n

        [\/et_pb_text][et_pb_toggle title=”Resetting relevance: Revitalising established brands in a content -first era ” admin_label=”Resetting relevance: Revitalising established brands in a content -first era ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

          \n
        • Reframing brand identity for platforms where attention is fragmented and fleeting.<\/li>\n
        • Evolving tone, storytelling and creative systems without erasing brand heritage.<\/li>\n
        • Aligning speed, consistency and relevance across always-on digital touchpoints<\/li>\n<\/ul>\n

          [\/et_pb_toggle][et_pb_text disabled_on=”off|off|off” admin_label=”Moderator:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Moderator:<\/strong>[\/et_pb_text][et_pb_team_member name=”Tania Wan” position=”Deputy General Manager, Customer Management” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2026\/06\/Tania-cropped.jpg” admin_label=”Bank of China (Hong Kong)” _builder_version=”4.27.0″ _module_preset=”default” link_option_url_new_window=”on” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″ title_text=”Tania cropped”]<\/p>\n

          Bank of China (Hong Kong)<\/span><\/strong><\/p>\n

          [\/et_pb_team_member][et_pb_text disabled_on=”off|off|off” admin_label=”Panellists:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

          Panellists:<\/strong><\/p>\n

          [\/et_pb_text][et_pb_team_member name=”Karen Ng” position=”General Manager, Corporate Branding and Marketing” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2026\/03\/Karen-Ng_Airport-Authority-HK.jpg” admin_label=”Airport Authority Hong Kong” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0MzUxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Airport Authority Hong Kong<\/strong>[\/et_pb_team_member][et_pb_team_member name=”Enzo Cheng” position=”CEO” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2026\/01\/Enzo-Cheng-img.jpg” admin_label=”noc” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0MDg3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]noc<\/strong>[\/et_pb_team_member][et_pb_team_member name=”Aris Maroulis” position=”Vice President” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2026\/04\/Aris-Maroulis_img.jpg” admin_label=”TUMI Asia-Pacific and Middle East ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0NTUyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

          TUMI Asia-Pacific and Middle East<\/strong><\/p>\n

          [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”11:00 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

          11:00 AM <\/strong><\/p>\n

          [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Case study%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

          [Case Study]<\/strong><\/p>\n

          [\/et_pb_text][et_pb_toggle title=”Sports, fandom and the new content tribes shaping culture in Hong Kong ” admin_label=”Sports, fandom and the new content tribes shaping culture in Hong Kong ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

            \n
          • Explore how local sports moments spark fast-moving content waves across platforms.<\/li>\n
          • Blend athlete storytelling, fan rituals and creator collabs into high-energy campaigns.<\/li>\n
          • Build communities around passion, not products, and turn them into long-term brand assets.<\/li>\n<\/ul>\n

            [\/et_pb_toggle][et_pb_team_member name=”Rita Wong” position=”Head of Customer Centricity and Brand Marketing” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2026\/01\/Rita-Wong.jpg” admin_label=”AIA” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0MDc3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

            AIA Hong Kong & Macau<\/strong><\/p>\n

            [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”11:30 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

            11:30 AM <\/strong><\/p>\n

            [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Lightning Talk%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

            [Lightning Talk]<\/strong><\/p>\n

            [\/et_pb_text][et_pb_toggle title=”From buzz to belief: How brands earn trust in nowday’s cross-platform culture” admin_label=”From buzz to belief: How brands earn trust in nowday’s cross-platform culture” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

              \n
            • How consumer behaviour is shifting from brand visibility to brand audit<\/li>\n
            • The role of various platforms in building consumer credibility<\/li>\n
            • Content strategy in deepening brand trust<\/li>\n<\/ul>\n

              [\/et_pb_toggle][et_pb_team_member name=”Cindy Ho” position=”Vice President of Business Development” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2026\/04\/Cindy-Ho_img.jpg” admin_label=”AsiaPac Net Media” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0NjA5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]AsiaPac Net Media<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”11:45 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

              11:45 AM <\/strong><\/p>\n

              [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Case study%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

              [Case Study]<\/strong><\/p>\n

              [\/et_pb_text][et_pb_toggle title=”Why messy works: The rise of raw, lo-fi, zero-polish storytelling in Hong Kong ” admin_label=”Why messy works: The rise of raw, lo-fi, zero-polish storytelling in Hong Kong ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                \n
              • Understand why lo-fi Cantonese storytelling outperforms polished campaigns.<\/li>\n
              • Turn everyday chaos and real moments into trust-building content at speed.<\/li>\n
              • Build \u201cmicro-truth\u201d content that stays relatable while still carrying the brand.<\/li>\n<\/ul>\n

                [\/et_pb_toggle][et_pb_team_member name=”Ed Rolston” position=”Co\u2011founder and CMO” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2026\/03\/Ed-Rolston-img.jpg” admin_label=”DOUGH BROS. Pizza & Doughnuts” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0MzMyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

                DOUGH BROS. Pizza & Doughnuts<\/strong><\/p>\n

                [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”12:15 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                12:15 PM <\/strong><\/p>\n

                [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”NETWORKING LUNCH ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                NETWORKING LUNCH <\/h4>\n

                [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”1:15 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                1:15 PM<\/strong><\/p>\n

                [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Lightning Talk%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

                [Lightning Talk]<\/strong><\/p>\n

                [\/et_pb_text][et_pb_toggle title=”Beyond AI hallucination: Building content your brand can trust” admin_label=”Beyond AI hallucination: Building content your brand can trust” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                  \n
                • Spot the hidden risks behind AI-generated content, from polished misinformation to off-brand claims and weak localisation.<\/li>\n
                • Use human judgment as the creative checkpoint for accuracy and brand safety.<\/li>\n
                • Build simple AI content guardrails that help teams move faster without losing trust, originality, or substance.<\/li>\n<\/ul>\n

                  [\/et_pb_toggle][et_pb_team_member name=”Olga Loktionova” position=”PR & Sales Director” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2026\/06\/Olga-Loktionova.jpg” admin_label=”CAPSBOLD” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0NzQ5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]CAPSBOLD<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”1:30 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                  1:30 PM <\/strong><\/p>\n

                  [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Fireside Chat%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

                  [Fireside Chat]<\/strong><\/p>\n

                  [\/et_pb_text][et_pb_toggle title=”Micro drama, big impact: How short-form storytelling keeps audiences hooked” admin_label=”Micro drama, big impact: How short-form storytelling keeps audiences hooked” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                    \n
                  • Using episodic formats to create anticipation, familiarity and repeat engagement.<\/li>\n
                  • Lessons from micro-drama, social series and narrative-led short video.<\/li>\n
                  • Structuring stories that sustain interest without relying on shock or gimmicks.<\/li>\n<\/ul>\n

                    [\/et_pb_toggle][et_pb_text disabled_on=”off|off|off” admin_label=”Moderator:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Moderator:<\/strong>[\/et_pb_text][et_pb_team_member name=”Karen Wong” position=”Deputy Editor \u2013 North Asia” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2026\/01\/Karen-Wong_mi.jpg” admin_label=”MARKETING-INTERACTIVE – Karen” module_id=”sp_k_c_u” module_class=”members-grid” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3NjY5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

                    MARKETING-INTERACTIVE<\/strong><\/p>\n

                    [\/et_pb_team_member][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Speaker:<\/strong>[\/et_pb_text][et_pb_team_member name=”Torres Pit” position=”Content Creator & Founder” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2026\/02\/Torres-Pit.jpg” admin_label=”Attention Whale” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0MjU0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Attention Whale<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”2:00 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                    2:00 PM<\/strong><\/p>\n

                    [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Lightning Talk%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

                    [Lightning Talk]<\/strong><\/p>\n

                    [\/et_pb_text][et_pb_toggle title=”Your brand is already telling a story: The question is whether anyone remembers it” admin_label=”Your brand is already telling a story: The question is whether anyone remembers it” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                      \n
                    • Why reactive content creation weakens long-term brand recall and consistency.<\/li>\n
                    • Aligning brand strategy and video storytelling to create more memorable audience experiences.<\/li>\n
                    • Turning everyday brand moments into content that people genuinely connect with and remember.<\/li>\n<\/ul>\n

                      [\/et_pb_toggle][et_pb_team_member name=”Carol Chung” position=”Chief Sales Director” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2026\/06\/Carol-img.jpg” admin_label=”Basis Media – Carol Chung” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0NzE3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Basis Media<\/strong>[\/et_pb_team_member][et_pb_team_member name=”Desmond Chung” position=”Creative Director” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2026\/06\/Desmond-img.jpg” admin_label=”Basis Media – Desmond Chung” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0NzI0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Basis Media<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”2:15 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                      2:15 PM<\/strong><\/p>\n

                      [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Case Study%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

                      [Case Study]<\/strong><\/p>\n

                      [\/et_pb_text][et_pb_toggle title=”Inside Hong Kong\u2019s booming pet economy: How can brands champion animal welfare while riding the wave? ” admin_label=”Inside Hong Kong\u2019s booming pet economy: How can brands champion animal welfare while riding the wave? ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                        \n
                      • Understand the unique dynamics of Hong Kong\u2019s pet-loving audience and how their deeply engaged behaviours can build lasting brand trust.<\/span>\u00a0<\/span><\/li>\n
                      • Develop campaigns that speak to modern pet owners while reinforcing messages of responsible pet ownership and animal welfare.<\/span>\u00a0<\/span><\/li>\n
                      • Explore creative partnerships, events, and social experiences that transform pet culture into meaningful brand relevance.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                        [\/et_pb_toggle][et_pb_team_member name=”Sylvana Lee” position=”Head of Marketing” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2026\/03\/Sylvana-Lee-img.jpeg” admin_label=”Whiskers N Paws” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0MzU3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Whiskers N Paws<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”2:45 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                        2:45 PM <\/strong><\/p>\n

                        [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”AFTERNOON BREAK & NETWORKING ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                        AFTERNOON BREAK & NETWORKING <\/h4>\n

                        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”3:05 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                        3:05 PM <\/strong><\/p>\n

                        [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Case Study%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

                        [Case Study]<\/strong><\/p>\n

                        [\/et_pb_text][et_pb_toggle title=”Orange and cultural relevance: Reclaiming attention through a local brand moment” admin_label=”Orange and cultural relevance: Reclaiming attention through a local brand moment” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                          \n
                        • Turning a global tech conversation into a culturally resonant Hong Kong brand response.<\/span>\u00a0<\/span><\/li>\n
                        • Using wit,\u00a0speed\u00a0and participation to create social-first impact with measurable business value.<\/span>\u00a0<\/span><\/li>\n
                        • Extending a real-time activation into an ownable, long-term brand asset.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                          [\/et_pb_toggle][et_pb_team_member name=”Adwin Lau” position=”Marketing Director” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2026\/02\/Adwin-Lau.jpg” admin_label=”Fairwood” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0MjYyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Fairwood<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”3:35 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                          3:35 PM <\/strong><\/p>\n

                          [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Panel Discussion%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

                          [Panel Discussion]<\/strong><\/p>\n

                          [\/et_pb_text][et_pb_toggle title=”The personalisation jump: Creating content that feels made for one person, not the whole city ” admin_label=”The personalisation jump: Creating content that feels made for one person, not the whole city” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                            \n
                          • Shift from broad segments to behaviour-led micro-audiences shaped by local culture.<\/span>\u00a0<\/span><\/li>\n
                          • Use adaptive content frameworks and \u201ccontent twins\u201d to test reactions before launch.<\/span>\u00a0<\/span><\/li>\n
                          • Scale relevance across Hong Kong, mainland visitors, and GBA without overwhelming teams.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                            [\/et_pb_toggle][et_pb_team_member name=”Jennifer Lin” position=”Head of Feminine Care Core Marketing, International” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2026\/01\/Jennifer-Lin-img.jpg” admin_label=”Kimberly-Clark” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0MDgyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

                            Kimberly-Clark<\/strong><\/p>\n

                            [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”4:15 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                            4:05 PM <\/strong><\/p>\n

                            [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Closing remarks by MARKETING-INTERACTIVE” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

                            Closing remarks by MARKETING-INTERACTIVE<\/h4>\n

                            [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”4:30 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                            4:15 PM<\/strong><\/p>\n

                            [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”LUCKY DRAW & END OF CONFERENCE ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                            LUCKY DRAW & END OF CONFERENCE <\/h4>\n

                            [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”two-columns” _builder_version=”4.27.0″ _module_preset=”default” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” custom_margin=”||||false|false” custom_padding=”||||true|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY1MTMiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” button_text=”DOWNLOAD CONTENT360 BROCHURE” button_alignment=”center” _builder_version=”4.27.0″ _dynamic_attributes=”button_url” _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

                            Agenda 24 June 20268:30 AMREGISTRATION & REFRESHMENTS 9:00 AM Welcome remarkstopic9:10 AM [Opening Fireside Chat] The role of local culture, nostalgia and shared memory in shaping emotional connection. How Hong Kong\u2019s identity influences tone, humour and storytelling across generations. Translating familiar cultural cues into content that feels current, relevant and scalable. 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