{"id":21037,"date":"2024-03-13T19:44:31","date_gmt":"2024-03-13T11:44:31","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/?p=21037"},"modified":"2024-03-14T10:18:40","modified_gmt":"2024-03-14T02:18:40","slug":"lydia-yau","status":"publish","type":"post","link":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/lydia-yau\/","title":{"rendered":"Lydia Yau"},"content":{"rendered":"

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Speaker’s Profile<\/strong><\/h2>\n

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Lydia Yau<\/h3>\n

Head of Group Marketing Strategy and Communications<\/h4>\n

Vitasoy International<\/h5>\n

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Lydia Yau is a passionate brand-builder who grows businesses by elevating brands. She has a proven track record in rejuvenating brands, fueling business growth and expanding into new markets. Following her career at P&G, she joined Tencent, and started her purpose-driven plant-based venture in Green Monday, and now, Vitasoy.<\/p>\n

Past experiences include brand management and marketing as core, commercial, strategic partnership and growth across industries and markets, from consumer goods, prestige beauty, fintech, product development, food tech and F&B.<\/p>\n

Lydia\u2019s passion for winning and curiosity with how brands can better connect with their target audience has given her ideas to create and transform. Her work expresses her love for consumer insights and thinking out of the box, as well as tackling business challenges. She sees herself as a student of leadership and always works towards growing both herself and her team.<\/p>\n

Apart from her profession, Lydia is also keen on giving back to community. Previously a Guest Lecturer at the Chinese Medical University, a mentor of HeadStart@HKUST and a mentor in her Alma Mater, Good Hope School, sharing her experience with students.<\/p>\n

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2024 Speakers<\/h5>\n

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Decathlon Hong Kong<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.9.2″ _module_preset=”default”][et_pb_team_member name=”David Thorn” position=”Director of Content” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2023\/05\/David-Thorn-1-scaled.jpg” admin_label=”ExpressVPN” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5NzA1In19@”]<\/p>\n

ExpressVPN<\/strong><\/p>\n

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MARKETING-INTERACTIVE<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid” _builder_version=”4.9.2″ _module_preset=”default” width=”90%” locked=”off”][et_pb_column type=”1_4″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_team_member name=”Janice Lee” position=”Head of Branding and Marketing Communications” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2024\/02\/Photo-Janice-Lee.jpg” admin_label=”OneDegree” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwNTQwIn19@” link_option_url_new_window=”on”]OneDegree<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.9.2″ _module_preset=”default”][et_pb_team_member name=”Chelsea Perino” position=”Managing Director, Global Marketing & Communications” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2024\/02\/Chelsea-Perino-img.jpg” admin_label=”The Executive Centre” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwNTU3In19@” link_option_url_new_window=”on”]The Executive Centre<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.9.2″ _module_preset=”default”][et_pb_team_member name=”Daniel Lin” position=”General Manager” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2024\/03\/Photo-Daniel-Lin.jpeg” admin_label=”Tim Ho Wan” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwOTY2In19@” link_option_url_new_window=”on”]Tim Ho Wan<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.9.2″ _module_preset=”default”][et_pb_team_member name=”Lydia Yau” position=”Head of Group Marketing Strategy and Communications” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2024\/03\/Photo-Lydia-Yau.jpg” admin_label=”Vitasoy” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxMDM3In19@” link_option_url_new_window=”on”]<\/p>\n

Vitasoy International<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”color2-box” _builder_version=”4.9.2″ _module_preset=”default” global_module=”16395″ saved_tabs=”all”][et_pb_row _builder_version=”4.9.2″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_text _builder_version=”4.9.2″ _module_preset=”default”]<\/p>\n

Get challenged and inspired
by the Asia Pacific\u2019s most influential content creators<\/strong><\/h3>\n

If you would like to suggest a speaker\/topic or apply to speak, please drop us an email at production@marketing-interactive.com<\/a><\/strong>.<\/p>\n

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Speaker’s ProfileLydia Yau Head of Group Marketing Strategy and Communications Vitasoy InternationalLydia Yau is a passionate brand-builder who grows businesses by elevating brands. She has a proven track record in rejuvenating brands, fueling business growth and expanding into new markets. 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Following her career at P&G, she joined Tencent, and started her purpose-driven plant-based venture in […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/conferences.marketing-interactive.com\/content360-hk\/lydia-yau\/\" \/>\n<meta property=\"og:site_name\" content=\"Content360 Hong Kong 2026\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-13T11:44:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-14T02:18:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2024\/11\/C360-HK-2025-FB.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"lukaszf\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"lukaszf\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/conferences.marketing-interactive.com\/content360-hk\/lydia-yau\/\",\"url\":\"https:\/\/conferences.marketing-interactive.com\/content360-hk\/lydia-yau\/\",\"name\":\"2024 Speakers - Lydia Yau\",\"isPartOf\":{\"@id\":\"https:\/\/conferences.marketing-interactive.com\/content360-hk\/#website\"},\"datePublished\":\"2024-03-13T11:44:31+00:00\",\"dateModified\":\"2024-03-14T02:18:40+00:00\",\"author\":{\"@id\":\"https:\/\/conferences.marketing-interactive.com\/content360-hk\/#\/schema\/person\/01b610d443926f76d736e95ee80a5d02\"},\"breadcrumb\":{\"@id\":\"https:\/\/conferences.marketing-interactive.com\/content360-hk\/lydia-yau\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/conferences.marketing-interactive.com\/content360-hk\/lydia-yau\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/conferences.marketing-interactive.com\/content360-hk\/lydia-yau\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/conferences.marketing-interactive.com\/content360-hk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lydia Yau\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/conferences.marketing-interactive.com\/content360-hk\/#website\",\"url\":\"https:\/\/conferences.marketing-interactive.com\/content360-hk\/\",\"name\":\"Content360 Hong Kong 2026\",\"description\":\"CONTENT THAT CAPTIVATES\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/conferences.marketing-interactive.com\/content360-hk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/conferences.marketing-interactive.com\/content360-hk\/#\/schema\/person\/01b610d443926f76d736e95ee80a5d02\",\"name\":\"lukaszf\",\"url\":\"https:\/\/conferences.marketing-interactive.com\/content360-hk\/author\/lukaszf\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2024 Speakers - Lydia Yau","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/lydia-yau\/","og_locale":"en_US","og_type":"article","og_title":"2024 Speakers - Lydia Yau","og_description":"Speaker's ProfileLydia Yau Head of Group Marketing Strategy and Communications Vitasoy InternationalLydia Yau is a passionate brand-builder who grows businesses by elevating brands. 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Following her career at P&G, she joined Tencent, and started her purpose-driven plant-based venture in […]","og_url":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/lydia-yau\/","og_site_name":"Content360 Hong Kong 2026","article_published_time":"2024-03-13T11:44:31+00:00","article_modified_time":"2024-03-14T02:18:40+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2024\/11\/C360-HK-2025-FB.png","type":"image\/png"}],"author":"lukaszf","twitter_card":"summary_large_image","twitter_misc":{"Written by":"lukaszf","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/lydia-yau\/","url":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/lydia-yau\/","name":"2024 Speakers - Lydia Yau","isPartOf":{"@id":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/#website"},"datePublished":"2024-03-13T11:44:31+00:00","dateModified":"2024-03-14T02:18:40+00:00","author":{"@id":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/#\/schema\/person\/01b610d443926f76d736e95ee80a5d02"},"breadcrumb":{"@id":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/lydia-yau\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/conferences.marketing-interactive.com\/content360-hk\/lydia-yau\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/lydia-yau\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/"},{"@type":"ListItem","position":2,"name":"Lydia Yau"}]},{"@type":"WebSite","@id":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/#website","url":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/","name":"Content360 Hong Kong 2026","description":"CONTENT THAT CAPTIVATES","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/#\/schema\/person\/01b610d443926f76d736e95ee80a5d02","name":"lukaszf","url":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/author\/lukaszf\/"}]}},"_links":{"self":[{"href":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-json\/wp\/v2\/posts\/21037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-json\/wp\/v2\/comments?post=21037"}],"version-history":[{"count":6,"href":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-json\/wp\/v2\/posts\/21037\/revisions"}],"predecessor-version":[{"id":21057,"href":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-json\/wp\/v2\/posts\/21037\/revisions\/21057"}],"wp:attachment":[{"href":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-json\/wp\/v2\/media?parent=21037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-json\/wp\/v2\/categories?post=21037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-json\/wp\/v2\/tags?post=21037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}