{"id":21510,"date":"2024-05-09T16:10:13","date_gmt":"2024-05-09T08:10:13","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/?p=21510"},"modified":"2024-05-09T16:11:12","modified_gmt":"2024-05-09T08:11:12","slug":"fatima-lam-2","status":"publish","type":"post","link":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/fatima-lam\/","title":{"rendered":"Fatima Lam"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;members-full-description color1-box &#8221; _builder_version=&#8221;4.9.2&#8243; bottom_divider_height=&#8221;150px&#8221; bottom_divider_flip=&#8221;horizontal&#8221;][et_pb_row admin_label=&#8221;Speaker&#8217;s Profile 2024 &#8211; title&#8221; _builder_version=&#8221;4.9.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_module=&#8221;20532&#8243; saved_tabs=&#8221;all&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Speakers profile text&#8221; _builder_version=&#8221;4.9.2&#8243; locked=&#8221;off&#8221;]<\/p>\n<h2 class=\"h1\" style=\"text-align: center;\">Speaker&#8217;s <strong class=\"animate\">Profile<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||||false|false&#8221; custom_css_main_element=&#8221; align-items: center;&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2024\/03\/Photo-Fatima-Lam.jpg&#8221; alt=&#8221;Karen Wong, Assistant Deputy Editor of MARKETING-INTERACTIVE&#8221; title_text=&#8221;Photo &#8211; Fatima Lam&#8221; _builder_version=&#8221;4.9.2&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.9.2&#8243; z_index_tablet=&#8221;500&#8243;]<\/p>\n<h3>Fatima Lam<\/h3>\n<h4>Head of Marketing, APAC<\/h4>\n<h5>Bonhams<\/h5>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.9.2&#8243; z_index_tablet=&#8221;500&#8243;]<\/p>\n<p>As the Head of Marketing, APAC at Bonhams, one of the world&#8217;s largest and most renowned auction houses, Fatima leads strategic marketing efforts like brand development, digital and social media marketing and events across the region. She collaborates closely with the regional and global teams to bolster Bonhams&#8217; presence and business in the Asian market through auctions and brand initiatives.<\/p>\n<p>With over 15 years of experience in the art and luxury sector, Fatima has a proven track record of orchestrating omnichannel marketing campaigns that enhance brand visibility, drive sales, and attract visitors to auction previews and private-selling exhibitions in key markets such as Hong Kong, mainland China, Taiwan, and Singapore.<\/p>\n<p>Prior to joining Bonhams, Fatima held senior roles at Poly Auction Hong Kong and Kong and Jaquet Droz, a prestigious timepiece brand under the Swatch Group. Her extensive background in the art and luxury industries has equipped her with the expertise to spearhead impactful 360 marketing launches and integrated media strategies, leveraging skills in project management and agile marketing.<\/p>\n<p>Fatima is also passionate about merging art with technology; she has devised customer engagement strategies that utilizing disruptive innovation technologies like Augmented Reality (AR) Walkthroughs and live streaming of previews and auctions on various social media platforms, particularly during the pandemic period. Her goal is to utilize her innovative approach to champion and showcase the art and culture of the APAC region and beyond.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;2024 &#8211; speaker desc &#8211; list head&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_module=&#8221;20536&#8243; saved_tabs=&#8221;all&#8221;][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221;]<\/p>\n<h5 class=\"h2\" style=\"text-align: center;\">2024 Speakers<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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admin_label=&#8221;Air Asia&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxMTMwIn19@&#8221; link_option_url_new_window=&#8221;on&#8221;]<\/p>\n<p><strong>AirAsia<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;members-grid&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_team_member name=&#8221;Fatima Lam&#8221; position=&#8221;Head of Marketing, APAC&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2024\/03\/Photo-Fatima-Lam.jpg&#8221; admin_label=&#8221;Bonhams&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwOTAyIn19@&#8221; 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_module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h3 class=\"h1\">Get challenged and inspired<br \/><strong>by the Asia Pacific\u2019s most influential content creators<\/strong><\/h3>\n<p>If you would like to suggest a speaker\/topic or apply to speak, please drop us an email at <strong><a href=\"mailto:production@marketing-interactive.com\">production@marketing-interactive.com<\/a><\/strong>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Speaker&#8217;s ProfileFatima Lam Head of Marketing, APAC BonhamsAs the Head of Marketing, APAC at Bonhams, one of the world&#8217;s largest and most renowned auction houses, Fatima leads strategic marketing efforts like brand development, digital and social media marketing and events across the region. She collaborates closely with the regional and global teams to bolster Bonhams&#8217; [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[20],"tags":[],"class_list":["post-21510","post","type-post","status-publish","format-standard","hentry","category-2024-speakers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2024 Speakers - Fatima Lam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conferences.marketing-interactive.com\/content360-hk\/fatima-lam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2024 Speakers - Fatima Lam\" \/>\n<meta property=\"og:description\" content=\"Speaker&#039;s ProfileFatima Lam Head of Marketing, APAC BonhamsAs the Head of Marketing, APAC at Bonhams, one of the world&#039;s largest and most renowned auction houses, Fatima leads strategic marketing efforts like brand development, digital and social media marketing and events across the region. 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