{"id":22930,"date":"2024-12-19T18:29:36","date_gmt":"2024-12-19T10:29:36","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/?p=22930"},"modified":"2024-12-19T18:30:22","modified_gmt":"2024-12-19T10:30:22","slug":"athena-cheung","status":"publish","type":"post","link":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/athena-cheung\/","title":{"rendered":"Athena Cheung"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”members-full-description color1-box ” _builder_version=”4.9.2″ bottom_divider_height=”150px” bottom_divider_flip=”horizontal”][et_pb_row admin_label=”Speaker’s Profile 2025 – title” _builder_version=”4.9.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_module=”22756″ saved_tabs=”all”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Speakers profile text” _builder_version=”4.9.2″ locked=”off”]<\/p>\n

Speaker’s Profile<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.9.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||||false|false” custom_css_main_element=” align-items: center;”][et_pb_column type=”1_3″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2024\/12\/Athena-Cheung_profile-pic.jpg” alt=”Karen Wong, Assistant Deputy Editor of MARKETING-INTERACTIVE” title_text=”Athena Cheung_profile pic” _builder_version=”4.9.2″][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.9.2″ z_index_tablet=”500″]<\/p>\n

Athena Cheung<\/h3>\n

Director \u2013 Marketing, Brand SHISEIDO<\/h4>\n

Shiseido Hong Kong<\/h5>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Text” _builder_version=”4.9.2″ z_index_tablet=”500″]<\/p>\n

Athena has been leading marketing innovations along brand SHISEIDO\u2019s overall strategic transformation to become the winning prestige beauty brand with local customer-centric and omni-channel experience in a data-backed approach.\u202fShe manages a holistic scope of content generation, performance marketing, brand experience and CRM to create various award-winning digital-first marketing campaigns building brand equity and engagement in the heart and mind of target customers fuelling brand growth, driving acquisition and increasing customer lifetime value.<\/p>\n

Athena believes one should dare to dream, realize their dreams and cultivates a team with the same values.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”2025 – speaker desc – list head” _builder_version=”4.9.2″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_module=”22754″ saved_tabs=”all”][et_pb_row _builder_version=”4.9.2″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false”][et_pb_column type=”4_4″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_text _builder_version=”4.9.2″ _module_preset=”default” custom_padding=”||0px||false|false”]<\/p>\n

2025 Speakers<\/h5>\n

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Lan Kwai Fong Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.9.2″ _module_preset=”default”][et_pb_team_member name=”Eric Lin” position=”General Manager (Hong Kong, Macau and Taiwan)” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2024\/12\/Eric-Lin_photo.jpg” admin_label=”Lee Kum Kee (Hong Kong, Macau and Taiwan)” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyNzYzIn19@” link_option_url_new_window=”on”]<\/p>\n

Lee Kum Kee (Hong Kong)<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid” _builder_version=”4.9.2″ _module_preset=”default” width=”90%” locked=”off”][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.9.2″ _module_preset=”default”][et_pb_team_member name=”Rita Fan” position=”Head of Marketing \u2013 Ice Cream & Chilled Businesses” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2024\/12\/Rita-Fan-img.jpg” admin_label=”Nestl\u00e9 Hong Kong” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyOTE5In19@” link_option_url_new_window=”on”]Nestl\u00e9 Hong Kong<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.9.2″ _module_preset=”default”][et_pb_team_member name=”Gian Chan” position=”Associate Director” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2024\/12\/Gian-Chan-img.jpg” admin_label=”Sanrio Global Asia” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyNzczIn19@” link_option_url_new_window=”on”]<\/p>\n

Sanrio Global Asia<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.9.2″ _module_preset=”default”][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.9.2″ _module_preset=”default”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”color2-box” _builder_version=”4.9.2″ _module_preset=”default” global_module=”16395″ saved_tabs=”all”][et_pb_row _builder_version=”4.9.2″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_text _builder_version=”4.9.2″ _module_preset=”default”]<\/p>\n

Get challenged and inspired
by the Asia Pacific\u2019s most influential content creators<\/strong><\/h3>\n

If you would like to suggest a speaker\/topic or apply to speak, please drop us an email at production@marketing-interactive.com<\/a><\/strong>.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Speaker’s ProfileAthena Cheung Director \u2013 Marketing, Brand SHISEIDO Shiseido Hong KongAthena has been leading marketing innovations along brand SHISEIDO\u2019s overall strategic transformation to become the winning prestige beauty brand with local customer-centric and omni-channel experience in a data-backed approach.\u202fShe manages a holistic scope of content generation, performance marketing, brand experience and CRM to create various […]<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-22930","post","type-post","status-publish","format-standard","hentry","category-2025-speakers"],"yoast_head":"\n2025 Speakers - Athena Cheung<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conferences.marketing-interactive.com\/content360-hk\/athena-cheung\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2025 Speakers - 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