{"id":80,"date":"2024-01-18T19:58:35","date_gmt":"2024-01-18T11:58:35","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/content360-my\/?page_id=80"},"modified":"2026-04-08T13:52:33","modified_gmt":"2026-04-08T05:52:33","slug":"agenda","status":"publish","type":"page","link":"https:\/\/conferences.marketing-interactive.com\/content360-my\/agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

Agenda<\/strong><\/h2>\n

13 May 2026<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Agenda – Day 1″ module_id=”agenda ” module_class=”bg-white last-section agenda ” _builder_version=”4.27.0″ custom_margin=”||||false|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”8:00 AM” _builder_version=”4.16″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

8:00 AM<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Registration ” _builder_version=”4.16″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Registration<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”8.50 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

8:50 AM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Welcome remarks” _builder_version=”4.27.0″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Welcome remarks<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”on|on|on” admin_label=”headline” module_class=”agenda_row_break” _builder_version=”4.16″ border_width_bottom=”1px” border_color_bottom=”rgba(51,51,51,0.25)” disabled=”on” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”topic” _builder_version=”4.16″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ global_colors_info=”{}”]topic[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”9:00 AM” _builder_version=”4.16″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

9:00 AM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Fireside chat” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

[Fireside chat]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Satu Malaysia: Reigniting brand love through a community-first mindset” _builder_version=”4.27.0″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Satu Malaysia: Reigniting brand love through a community-first mindset<\/h4>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Moderator:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Moderator:<\/strong>[\/et_pb_text][et_pb_team_member name=”Rezwana Manjur” position=”Editor-in-Chief” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-sg\/wp-content\/uploads\/sites\/21\/2022\/03\/Rezwana-Manjur.jpg” admin_label=”MARKETING-INTERACTIVE – Rezwana Manjur” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM5MiIsImVuYWJsZV9odG1sIjoib2ZmIn19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]MARKETING-INTERACTIVE<\/strong>[\/et_pb_team_member][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Speaker:<\/strong>[\/et_pb_text][et_pb_team_member name=”Bryan Loo” position=”CEO” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2025\/12\/Bryan-Loo-CEO-Portrait.jpg” admin_label=”Loob Holding” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0OTciLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Loob Holding<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”9:45 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

9:45 AM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

[Case study]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Zero-click world: Content strategies that win visibility” _builder_version=”4.27.0″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Zero-click world: Content strategies that win visibility<\/span><\/span><\/h4>\n

[\/et_pb_text][et_pb_toggle title=”The creative accelerator: How brand-attuned Gen AI powers human imagination ” disabled_on=”on|on|on” admin_label=”The creative accelerator: How brand-attuned Gen AI powers human imagination ” _builder_version=”4.27.0″ _module_preset=”default” disabled=”on” global_colors_info=”{}”][\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”10:15 AM” _builder_version=”4.16″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

10:15 AM<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Panel discussion%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

[Panel discussion]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”AI with intention: Mapping purpose, precision, and practicality across the content journey” _builder_version=”4.27.0″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

AI with intention: Mapping purpose, precision, and practicality across the content journey<\/h4>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Panellists:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Panellists:<\/strong>[\/et_pb_text][et_pb_team_member name=”Catherine Yap” position=”Asia Marketing Director” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2026\/02\/Catherine-Yap_Mars_Portrait.jpg” admin_label=”Mars” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMwMjkiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Mars<\/strong>[\/et_pb_team_member][et_pb_team_member name=”Andrew Yeoh” position=”Head of Brand and Marketing” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2026\/02\/Andrew-Yeoh.jpg” admin_label=”Maxis” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5MTgiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Maxis<\/strong>[\/et_pb_team_member][et_pb_team_member name=”Sagar Paranjpe” position=”Vice President of Marketing” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2025\/12\/Valiram_Sagar-Paranjpe.jpg” admin_label=”Valiram” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1MzMiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Valiram<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”10:45 AM” _builder_version=”4.16″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

10:45 AM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”MORNING BREAK” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Morning break<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.27.0″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”11:15 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ custom_padding=”||9px|||” global_colors_info=”{}”]<\/p>\n

11:15 AM<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

[Case study]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”The stoke factor: Transforming shared moments into movements on social” _builder_version=”4.27.0″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

The stoke factor: Transforming shared moments into movements on social<\/h4>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Speaker:<\/strong>[\/et_pb_text][et_pb_team_member name=”Sangeet Singh” position=”Head of Marketing, SEA ” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2024\/04\/Sangeet_updated-headshot.jpg” admin_label=”GoPro” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjgwNSJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

GoPro<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”11:45 AM” _builder_version=”4.16″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

11:45 AM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

[Case study]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Old soul, new story: The modern magic of nostalgia marketing” _builder_version=”4.27.0″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Old soul, new story: The modern magic of nostalgia marketing<\/h4>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Speaker:<\/strong>[\/et_pb_text][et_pb_team_member name=”How Yuan Yi” position=”Chief Marketing Officer” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2026\/02\/How-Yuan-Yi.jpg” admin_label=”Mamee Double Decker” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5NTEiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Mamee Double Decker<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”12:15 PM” _builder_version=”4.16″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

12:15 PM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Networking lunch ” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Networking lunch <\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”1:15 PM” _builder_version=”4.16″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

1:15 PM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Brand trivia!” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Brand trivia!<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”1:30 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

1:30 PM<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Panel discussion%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

[Panel discussion]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Culture in motion: Embedding your brand in moments that matter” _builder_version=”4.27.0″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Culture in motion: Embedding your brand in moments that matter<\/span><\/span><\/h4>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Moderator:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Moderator:<\/strong>[\/et_pb_text][et_pb_team_member name=”Lee Shin Yiing” position=”Senior Journalist” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2025\/12\/Shin_Headshot.jpeg” admin_label=”MARKETING-INTERACTIVE – Lee Shin Yiing” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1MzkiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]MARKETING-INTERACTIVE<\/strong>[\/et_pb_team_member][et_pb_text disabled_on=”off|off|off” admin_label=”Panellists:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Panellists:<\/strong>[\/et_pb_text][et_pb_team_member name=”Chan May Ling” position=”Head of Brand and Marketing Services” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2025\/12\/May-Ling_Headshot.jpg” admin_label=”CelcomDigi” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI2ODgiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]CelcomDigi<\/strong>[\/et_pb_team_member][et_pb_team_member name=”Farhana Mohd. Nasir” position=”Director, Marketing and Channel Strategy Planning” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2026\/02\/Farhana-Mohd-img.jpeg” admin_label=”Unilever Malaysia” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMwMTIiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Unilever Malaysia<\/strong>[\/et_pb_team_member][et_pb_team_member name=”Kung Suan Lay” position=”Marketing Director” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2025\/12\/Suan-Lay_Headshot.png” admin_label=”University of Nottingham Malaysia (UNM)” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1MjciLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]University of Nottingham Malaysia (UNM)<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”2:00 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

2:00 PM<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Power Hour” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Power Hour<\/h4>\n

Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row color4-box” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

[Power Hour Case Study #1]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Lean, local, and loud: How micro-creators build the connection that big budgets can’t buy” _builder_version=”4.27.0″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Lean, local, and loud: How micro-creators build the connection that big budgets can’t buy<\/span><\/span><\/h4>\n

[\/et_pb_text][et_pb_toggle title=”Trust issues? The rise of AI influencers ” disabled_on=”on|on|on” admin_label=”Trust issues? The rise of AI influencers ” _builder_version=”4.27.0″ _module_preset=”default” disabled=”on” global_colors_info=”{}”][\/et_pb_toggle][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Speaker:<\/strong>[\/et_pb_text][et_pb_team_member name=”Shermaine Wong” position=”Founder and CEO” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2025\/05\/ShermaineWong_Headshot_New.jpg” admin_label=”Cult Creative” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxNDEiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Cult Creative<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row color4-box” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

[Power Hour Case Study #2]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”60 seconds to stay: Crafting micro-dramas that echo, scale, and stick” _builder_version=”4.27.0″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

60 seconds to stay: Crafting micro-dramas that echo, scale, and stick<\/h4>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Speaker:<\/strong>[\/et_pb_text][et_pb_team_member name=”Lam Pui Yuee” position=”Head of Innovations, Insights and Marketing Excellence” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2025\/12\/Lam-Pui-Yuee-img.jpg” admin_label=”Nestl\u00e9 Malaysia” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1MjEiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Nestl\u00e9 Malaysia<\/strong>[\/et_pb_team_member][et_pb_toggle title=” 60 seconds to stay: Crafting micro-dramas that echo, scale, and stick ” disabled_on=”on|on|on” admin_label=” 60 seconds to stay: Crafting micro-dramas that echo, scale, and stick ” _builder_version=”4.27.0″ _module_preset=”default” disabled=”on” global_colors_info=”{}”][\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row color4-box” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

[Power Hour Case Study #3]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Fandom culture: Turning sports influence into brand impact” _builder_version=”4.27.0″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Fandom culture: Turning sports influence into brand impact<\/span><\/span><\/h4>\n

[\/et_pb_text][et_pb_toggle title=”Zero-click era: How to win when AI answers first ” disabled_on=”on|on|on” admin_label=”Zero-click era: How to win when AI answers first ” _builder_version=”4.27.0″ _module_preset=”default” disabled=”on” global_colors_info=”{}”][\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”3:00 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

3:00 PM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Afternoon Break” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Afternoon Break<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”3:30 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

3:30 PM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

[Case study]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Anchored in belief: Community building through values-driven storytelling” _builder_version=”4.27.0″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Anchored in belief: Community building through values-driven storytelling<\/h4>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Speaker:<\/strong>[\/et_pb_text][et_pb_team_member name=”Nafees Khundker” position=”Group Managing Director and CEO” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2025\/12\/Nafees_Headshot.jpg” admin_label=”Muslim Pro” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1MTUiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Muslim Pro<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”4:00 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

4:00 PM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Panel discussion%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

[Panel discussion]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Back to basics: Leading with heart in the age of intelligent content” _builder_version=”4.27.0″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Back to basics: Leading with heart in the age of intelligent content<\/h4>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Panellists:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Panellists:<\/strong>[\/et_pb_text][et_pb_team_member name=”Diana Boo” position=”Chief Marketing Officer” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2025\/03\/Diana-Boo.jpg” admin_label=”Boost” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4OTkiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Boost<\/strong>[\/et_pb_team_member][et_pb_team_member name=”Elida Wong” position=”General Manager \u2013 SEA and India” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2026\/01\/Elida-Wong_Headshot.jpeg” admin_label=”L\u2019Occitane Malaysia” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3NDkiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]L\u2019Occitane Malaysia<\/strong>[\/et_pb_team_member][et_pb_team_member name=”Evelyn Lee” position=”Marketing Director” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2024\/03\/Evelyn-Lee-img.jpg” admin_label=”Subway Malaysia” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjYyMSIsImVuYWJsZV9odG1sIjoib2ZmIn19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Subway Malaysia<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”4:30 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

4:30 PM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Content Champions ” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Content Champions <\/strong>[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Content Champions is a segment in which we highlight brands who have made a significant impact in the content marketing space through their executions. The campaigns were first shortlisted for Marketing Excellence Awards 2025 and were further evaluated by the editorial and content team to make the shortlist. During this segment we will be sharing what made these specific brands stand out.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”4:45 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

4:45 PM<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”End of conference ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

End of conference <\/h4>\n

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Agenda 13 May 20268:00 AMRegistration8:50 AM Welcome remarkstopic9:00 AM [Fireside chat]Satu Malaysia: Reigniting brand love through a community-first mindsetModerator:MARKETING-INTERACTIVESpeaker:Loob Holding9:45 AM [Case study]Zero-click world: Content strategies that win visibility10:15 AM[Panel discussion]AI with intention: Mapping purpose, precision, and practicality across the content journeyPanellists:MarsMaxisValiram10:45 AM Morning break11:15 AM[Case study]The stoke factor: Transforming shared moments into movements on […]<\/p>\n","protected":false},"author":40,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-80","page","type-page","status-publish","hentry"],"yoast_head":"\nAgenda - Content360 Malaysia 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conferences.marketing-interactive.com\/content360-my\/agenda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agenda - 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