{"id":2951,"date":"2026-02-10T10:14:14","date_gmt":"2026-02-10T02:14:14","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/content360-my\/?p=2951"},"modified":"2026-02-10T10:14:19","modified_gmt":"2026-02-10T02:14:19","slug":"how-yuan-yi","status":"publish","type":"post","link":"https:\/\/conferences.marketing-interactive.com\/content360-my\/how-yuan-yi\/","title":{"rendered":"How Yuan Yi"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”members-full-description color3-box ” _builder_version=”4.27.0″ bottom_divider_height=”150px” bottom_divider_flip=”horizontal” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”Speaker’s Profile 2026 – title” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_module=”2493″ saved_tabs=”all” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Speakers profile text” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

2026 Speaker’s Profile<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||||false|false” custom_css_main_element=” align-items: center;” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/conferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2026\/02\/How-Yuan-Yi.jpg” alt=”Axiata_Fernie Jasmine” title_text=”How Yuan Yi” _builder_version=”4.27.0″ hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ hover_enabled=”0″ z_index_tablet=”500″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

How Yuan Yi<\/h3>\n

Chief Marketing Officer<\/h4>\n

Mamee Double Decker<\/h5>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Text” _builder_version=”4.27.0″ custom_padding=”||0px|||” hover_enabled=”0″ z_index_tablet=”500″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]How Yuan Yi is a seasoned marketer who blends creativity, strategy, and commercial rigor to build brands that win both hearts and market share. With over 20 years in advertising and branding, and as CMO of Mamee Double Decker, she leads global teams to deliver bold, culturally relevant work that drives real business growth. A multiple award winner, industry judge, and sought-after speaker, she is known for turning emerging trends into impactful ideas. Beyond work, she\u2019s a devoted mother, avid traveller, and lifelong believer that the best brands are built with authenticity, curiosity, and courage. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”2026 – speaker desc – list head” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” saved_tabs=”all” locked=”off” global_colors_info=”{}” global_module=”2495″ theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

2026 Speakers<\/h5>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”2026 – speakers list” _builder_version=”4.27.0″ background_enable_image=”off” background_position=”top_center” custom_margin=”||||false|false” custom_padding=”0px||||false|false” saved_tabs=”all” locked=”off” collapsed=”off” global_colors_info=”{}” global_module=”2498″ theme_builder_area=”post_content”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid” _builder_version=”4.27.0″ _module_preset=”default” width=”90%” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Chan May Ling” position=”Head of Brand and Marketing Services” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2025\/12\/May-Ling_Headshot.jpg” admin_label=”CelcomDigi” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI2ODgifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]CelcomDigi<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Shermaine Wong” position=”CEO and Co-Founder ” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2025\/05\/Shermaine_headshot.jpeg” admin_label=”Cult Creative” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxNDEiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Cult Creative<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Elida Wong” position=”General Manager \u2013 SEA and India” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2026\/01\/Elida-Wong_Headshot.jpeg” admin_label=”L\u2019Occitane Malaysia” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3NDkifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]L\u2019Occitane Malaysia<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Bryan Loo” position=”CEO” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2025\/12\/Bryan-Loo-CEO-Portrait.jpg” admin_label=”Loob Holding” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0OTciLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Loob Holding<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid” _builder_version=”4.27.0″ _module_preset=”default” width=”90%” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Andrew Yeoh” position=”Head of Brand and Marketing” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2026\/02\/Andrew-Yeoh.jpg” admin_label=”Maxis” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5MTgifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” 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2026 Speaker’s ProfileHow Yuan Yi Chief Marketing Officer Mamee Double DeckerHow Yuan Yi is a seasoned marketer who blends creativity, strategy, and commercial rigor to build brands that win both hearts and market share. With over 20 years in advertising and branding, and as CMO of Mamee Double Decker, she leads global teams to deliver […]<\/p>\n","protected":false},"author":69,"featured_media":2954,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-2951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2026-speakers"],"yoast_head":"\n2026 Speakers - How Yuan Yi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conferences.marketing-interactive.com\/content360-my\/how-yuan-yi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2026 Speakers - How Yuan Yi\" \/>\n<meta property=\"og:description\" content=\"2026 Speaker's ProfileHow Yuan Yi Chief Marketing Officer Mamee Double DeckerHow Yuan Yi is a seasoned marketer who blends creativity, strategy, and commercial rigor to build brands that win both hearts and market share. 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