{"id":3029,"date":"2026-02-24T16:10:42","date_gmt":"2026-02-24T08:10:42","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/content360-my\/?p=3029"},"modified":"2026-02-24T16:10:58","modified_gmt":"2026-02-24T08:10:58","slug":"catherine-yap","status":"publish","type":"post","link":"https:\/\/conferences.marketing-interactive.com\/content360-my\/catherine-yap\/","title":{"rendered":"Catherine Yap"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”members-full-description color3-box ” _builder_version=”4.27.0″ bottom_divider_height=”150px” bottom_divider_flip=”horizontal” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”Speaker’s Profile 2026 – title” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_module=”2493″ saved_tabs=”all” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Speakers profile text” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

2026 Speaker’s Profile<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||||false|false” custom_css_main_element=” align-items: center;” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/conferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2026\/02\/Catherine-Yap_Mars_Portrait.jpg” alt=”Axiata_Fernie Jasmine” title_text=”Catherine Yap_Mars_Portrait” _builder_version=”4.27.0″ hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ hover_enabled=”0″ z_index_tablet=”500″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Catherine Yap<\/h3>\n

Asia Marketing Director<\/h4>\n

Mars<\/h5>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Text” _builder_version=”4.27.0″ custom_padding=”||0px|||” hover_enabled=”0″ z_index_tablet=”500″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Catherine Yap is a performance-driven, strategic demand leader with a proven ability to align commercial goals, brand ambition, and organisational performance. She consistently delivers measurable growth through consumer-focused strategies, uniting high-impact execution with deep market insight and cultural relevance across diverse Asian markets.<\/p>\n

As Asia marketing director at Mars, Yap leads with an entrepreneurial mindset, shaping strategies that unlock new growth opportunities and sustain competitive advantage. She fosters a culture of innovation, collaboration, and operational excellence, leveraging technology, data, and media innovation to deepen consumer engagement. Her philosophy is clear: long-term brand success is built at the intersection of creativity, strategic discipline, and an unwavering focus on the consumer.<\/p>\n

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2026 Speakers<\/h5>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”2026 – speakers list” _builder_version=”4.27.0″ background_enable_image=”off” background_position=”top_center” custom_margin=”||||false|false” custom_padding=”0px||||false|false” saved_tabs=”all” locked=”off” collapsed=”off” global_colors_info=”{}” global_module=”2498″ theme_builder_area=”post_content”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid” _builder_version=”4.27.0″ _module_preset=”default” width=”90%” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Chan May Ling” position=”Head of Brand and Marketing Services” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2025\/12\/May-Ling_Headshot.jpg” admin_label=”CelcomDigi” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI2ODgiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]CelcomDigi<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Shermaine Wong” position=”CEO and Co-Founder ” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2025\/05\/Shermaine_headshot.jpeg” admin_label=”Cult Creative” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxNDEiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Cult Creative<\/strong><\/p>\n

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Loob Holding<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid” _builder_version=”4.27.0″ _module_preset=”default” width=”90%” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”How Yuan Yi” position=”Chief Marketing Officer” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2026\/02\/How-Yuan-Yi.jpg” admin_label=”Mamee Double Decker” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5NTEiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Mamee Double Decker<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Andrew Yeoh” position=”Head of Brand and Marketing” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2026\/02\/Andrew-Yeoh.jpg” admin_label=”Maxis” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5MTgiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Maxis<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Nafees Khundker” position=”Group Managing Director and CEO” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2025\/12\/Nafees_Headshot.jpg” admin_label=”Muslim Pro” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1MTUiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Muslim Pro<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Lam Pui Yuee” position=”Head of Innovations, Insights and Marketing Excellence” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2025\/12\/Lam-Pui-Yuee-img.jpg” admin_label=”Nestl\u00e9 Malaysia” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1MjEiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Nestl\u00e9 Malaysia<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid” _builder_version=”4.27.0″ _module_preset=”default” width=”90%” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Evelyn Lee” position=”Marketing Director” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2024\/03\/Evelyn-Lee-img.jpg” admin_label=”Subway Malaysia” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjYyMSIsImVuYWJsZV9odG1sIjoib2ZmIn19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Subway Malaysia<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Farhana Mohd. Nasir” position=”Director, Marketing and Channel Strategy Planning” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2026\/02\/Farhana-Mohd-img.jpeg” admin_label=”Unilever Malaysia” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMwMTIifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Unilever Malaysia<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Kung Suan Lay” position=”Marketing Director” 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position=”Marketing and E-Commerce Director” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2026\/01\/Saki-Goh.jpg” disabled_on=”on|on|on” admin_label=”Valiram” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4MjgiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” disabled=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Wipro Unza Malaysia<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2026 Speaker’s ProfileCatherine Yap Asia Marketing Director MarsCatherine Yap is a performance-driven, strategic demand leader with a proven ability to align commercial goals, brand ambition, and organisational performance. She consistently delivers measurable growth through consumer-focused strategies, uniting high-impact execution with deep market insight and cultural relevance across diverse Asian markets. As Asia marketing director at […]<\/p>\n","protected":false},"author":40,"featured_media":3032,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-3029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2026-speakers"],"yoast_head":"\n2026 Speakers - Catherine Yap<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conferences.marketing-interactive.com\/content360-my\/catherine-yap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2026 Speakers - Catherine Yap\" \/>\n<meta property=\"og:description\" content=\"2026 Speaker's ProfileCatherine Yap Asia Marketing Director MarsCatherine Yap is a performance-driven, strategic demand leader with a proven ability to align commercial goals, brand ambition, and organisational performance. 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