2025 Speaker's Profile

A’bidah Zaid Shirbeeni
Senior Journalist
MARKETING-INTERACTIVE
A’bidah Zaid Shirbeeni is a senior journalist at MARKETING-INTERACTIVE. With a focus on the dynamic landscape of Southeast Asia, she delves into the realms of marketing, advertising, tech and business. Her interest lay in covering stories around new media, influencer relationships and the intersection between marketing and legal.
Before her foray into the world of marketing, A’bidah was an entertainment journalist. Her knack for storytelling led her to interview some of Hollywood’s most illustrious figures such as Harrison Ford, Chris Evans and Scarlett Johansson, and brought her audience closer to the stars.
Beyond the headlines, you’ll likely find her soaking up the sun by the pool or unwinding at home with a captivating movie.
2025 Speakers

Christian Bautista
Singer/Songwriter and Business Owner

Julienne M. Cruz (Jules)
Vice President for Corporate Communications and Marketing

Jeff Cape
Head of Digital and PR

Bea Atienza
Director, Impactful Brand Experience
Colgate-Palmolive Philippines

Jogent Tan
Marketing Director
Domino’s Pizza Philippines

JoAnn R. Ramos
President of Don Papa Rum Philippines and APAC Marketing and Commercial Head

Rosebel Garcia
Head of Marketing and Commercial

Ina Flores
Founder and CEO

Chris Alarcon
Head of Content and Community Management

Samantha Gonzales
Content and Advocacy Lead
L’Oréal Philippines

Deby Mangabat
Marketing Lead
Mabuhay Chiropractic and Rehab Clinic

Pocholo Garcia
Head of Digital and E-Commerce

Ada Almendras-Lazaro
Chief Marketing Officer
McDonald’s Philippines

Samantha Manuel
Group Director of Digital Marketing and Reputation Management
Megaworld Hotels and Resorts

Raffy Casas
AVP, Head of Content Studio & Production

Anne Jamnague
Head of Marketing

Jerome Evangelista
Vice President for Enterprise Marketing and Pricing and Non-Fuel Retail

Merlee Jayme
Chairmom and Founder

Wanda Pascua
Head of Marketing

JB Tan
Consultant

Rezwana Manjur
Editor-in-Chief
MARKETING-INTERACTIVE