2025 Speaker's Profile

Ada Almendras-Lazaro
Chief Marketing Officer
McDonald’s Philippines
Ada Lazaro has been with the McDonald’s brand for 13 years. During her time at McDonald’s Philippines, she has earned for the brand a Hall of Fame recognition for consecutive success of sales driving and brand building campaigns. In the last three years, she took on a regional role with McDonald’s Asia Business Unit where she worked closely with 12 markets in accelerating growth opportunities for the region. Leveraging on the scale of the McDonald’s brand, she has advocated and pushed for regional activations that has earned the region recognition and has become best practice in the system.
She returns to the local market taking the role of chief marketing officer at McDonald’s Philippines.
Before joining McDonald’s, she spent three years with an FMCG company giving her a total of 16 years marketing experience.
2025 Speakers

Christian Bautista
Singer/Songwriter and Business Owner

Julienne M. Cruz (Jules)
Vice President for Corporate Communications and Marketing

Jeff Cape
Head of Digital and PR

Bea Atienza
Director, Impactful Brand Experience
Colgate-Palmolive Philippines

Jogent Tan
Marketing Director
Domino’s Pizza Philippines

JoAnn R. Ramos
President of Don Papa Rum Philippines and APAC Marketing and Commercial Head

Rosebel Garcia
Head of Marketing and Commercial

Ina Flores
Founder and CEO

Chris Alarcon
Head of Content and Community Management

Samantha Gonzales
Content and Advocacy Lead
L’Oréal Philippines

Deby Mangabat
Marketing Lead
Mabuhay Chiropractic and Rehab Clinic

Pocholo Garcia
Head of Digital and E-Commerce

Ada Almendras-Lazaro
Chief Marketing Officer
McDonald’s Philippines

Samantha Manuel
Group Director of Digital Marketing and Reputation Management
Megaworld Hotels and Resorts

Raffy Casas
AVP, Head of Content Studio & Production

Anne Jamnague
Head of Marketing

Jerome Evangelista
Vice President for Enterprise Marketing and Pricing and Non-Fuel Retail

Merlee Jayme
Chairmom and Founder

Wanda Pascua
Head of Marketing

JB Tan
Consultant

Rezwana Manjur
Editor-in-Chief
MARKETING-INTERACTIVE