Bea Atienza

Director, Impactful Brand Experience

Colgate-Palmolive Philippines

Bea Atienza is an award-winning marketing strategist with over 18 years of digital experience across international markets. She specializes in brand planning, consumer insights, and full-funnel marketing.

Currently, she is the marketing director for impactful brand experience at Colgate-Palmolive Philippines, leading digital transformation, creative excellence, and media strategy. Prior to this, she was chief strategy officer at Dentsu Philippines, driving strategy and digital transformation, and also served as general manager at iProspect. Her career spans leadership roles at Edelman Digital Singapore, Wunderman Singapore, McCann Shanghai, and McCann/MRM Philippines.

An active industry speaker and awards juror, Atienza has been on the board of the Philippine Association of National Advertisers since 2023. She holds a master’s in strategy and design management from The New School and a professional certificate in digital media marketing from New York University. She also teaches marketing and brand strategy at Singapore Management University, Ateneo de Manila University, and University of Asia and the Pacific.