Donna Reyes

Director of Global Content and Media Distribution

NBA Asia

Donna Reyes is a seasoned media executive with extensive expertise in sports production, programming, and distribution. As director of global content and media distribution at NBA Asia, she oversees the league’s international programming portfolio across Southeast Asia and Mongolia. In this role, she develops market‑specific strategies, negotiates major media rights agreements, and manages partnerships across free‑to‑air, pay TV, and digital platforms. Concurrently, she leads the NBA Philippines office, providing strategic direction and driving local initiatives in one of the league’s most passionate markets.

Prior to joining the NBA in 2015, Reyes held key positions at Solar Entertainment and FOX International Channels, directing production, programming, and acquisitions of global sports properties including Top Rank Boxing, FIBA, the Olympics, and the NBA.

She earned her bachelor of science in communications technology management from Ateneo de Manila University and her master of science in television production from Boston University. During her graduate studies, she shot and directed “Iowa Girls,” an award‑winning documentary on women’s basketball that screened at film festivals across the United States.