Jasper Tiu

Vice President

Peerless Group of Companies

Jasper Tiu is the vice president of Peerless Group of Companies, a proudly Filipino market leader with household brands such as Champion and Calla Detergent and Fabric Conditioner.

With an executive MBA from the Richard Ivey School of Business, Tiu has been instrumental in steering Peerless’s strategy toward cultural relevance and grassroots trust. Unlike brands that rely on traditional massive advertising spend, Tiu advocates for a disruptive growth model that relies instead on meaningful technology and product innovations tailored to Filipino consumers.

Under his leadership, Peerless remains a stronghold and one of the top manufacturers in the Philippines. Most recently, Tiu collaborated with TBWA\SMP on the acclaimed “Art of Dining” campaign for Champion, a PR activation that transformed everyday dinner napkins into cultural couture. He is a firm believer that true brand trust is built on product quality, authentic storytelling, and a deep understanding of the local market.