JoAnn R. Ramos

President of Don Papa Rum Philippines and APAC Marketing and Commercial Head

Don Papa Rum / Diageo

JoAnn R. Ramos is a successful brand builder and storyteller. With over two decades of cross industry brand management experience coming from industries such as FMCG, pharmaceutical consumer health, technology and F&B with wine, coffee and now rum, Ramos is a multi-awarded marketing professional has succeeded with brands she’s worked on that aspired to create impact with their ideas and campaigns and ensure their message was heard by their target end consumers. 

From working with multinational giants like Cadbury, Boehringer Ingelheim, and Samsung, to engaging with top wineries in Bordeaux, France and then years after heading up marketing, brand communications and PR at Starbucks Philippines, one thing that’s consistent has always been Jo being able to deliver a refreshing approach at finding a better perspective to delivering a unique and captivating brand story that propels brands to live longer in the consumers minds and hearts. 

After much success in her previous role, Ramos has since been instrumental in helping shape proudly Filipino made – Don Papa Rum’s brand world being its first global marketing manager. And being a natural brand storyteller and a successful brand builder, she continues to lend her expertise in effective marketing and commercial strategy to fast track its growth globally and especially across the Asia Pacific region.