Kenneth Yu

Head of Integrated Sports Marketing and Communications

Action Republic Corporation

Kenneth Yu is currently the head of integrated sports marketing and communications with Action Republic Corporation, the sports and entertainment arm of Republic Biscuit Corporation, a leading snack food company in the Philippines. His company is deeply involved in Philippine volleyball, a sport that has become popular over the last decade or so in the country. His scope covers grassroots campaigns through the Rebisco Volleyball League, the National Team, university teams through the Ateneo Blue Eagles, and the pros via the Criss Cross King Crunchers, the Choco Mucho Flying Titans, and the Creamline Cool Smashers.

His most recent prior experience was in insurance as head of digital marketing, branding, and events for Allianz PNB Life. He also has experience in real estate, food and beverage, and hospitality and leisure.