Maria Celina I. Matias

Vice President for Marketing

Phoenix Group of Companies

Maria Celina I. Matias is a senior marketing and communications executive with almost four decades of combined experience across advertising, marketing, and retail. She currently serves as the vice-president for marketing at Phoenix Group of Companies. She has built and led brands across multiple industries — from consumer to corporate brands in her early career as an advertising professional to strategic initiatives in energy, retail, and services today — helping complex, multi-business organisations stay relevant, trusted, and competitive.

In addition to her marketing and communications stint, she also spent four formative years running a retail convenience store, giving her a grounded understanding of consumer behaviour, frontline operations, and what truly drives purchase decisions at the point of sale. This dual perspective — strategic and ground-level experience — shapes her practical, results-oriented approach, yet highly creative approach to marketing.

She has received multiple industry and company recognitions for excellence in marketing and communications and has served as a judge for various prestigious marketing excellence awards, reflecting her standing within the industry and her commitment to high standards of creative and strategic work.