Oliver Rabatan

Deputy General Manager, Head of Marketing and User Operations

CHAGEE Philippines

Oliver Rabatan (Ollie) is a seasoned marketing architect with a career defined by driving brand dominance in highly competitive markets. He currently serves as the deputy general manager and head of marketing and user operations for CHAGEE Philippines, where he leads the brand’s strategic expansion, digital transformation, and user growth.

Prior to CHAGEE, he spent over 15 years at McDonald’s Philippines, culminating in his tenure as vice president and chief marketing officer. Under his leadership, the brand achieved unprecedented growth through award-winning creative campaigns and digital-first strategies that redefined customer engagement in the QSR space.

A magna cum laude graduate of the University of the Philippines, Rabatan is a staunch advocate for the intersection of creativity and analytics. By bridging collaborative leadership with rigorous data-driven decision-making, he has consistently turned bold marketing visions into tangible business results, continuing to shape the future of brand storytelling in the Philippine marketing landscape.