Samantha Manuel

Group Director of Digital Marketing and Reputation Management

Megaworld Hotels and Resorts

Samantha Manuel is a seasoned marketing professional with over 25 years of experience in branding, communications, and digital strategy. A certified digital marketing professional, she began her career in advertising, mastering strategic storytelling and digital engagement. Her diverse background has equipped her with extensive expertise in digital presence optimisation and online reputation management across various industries.

For the past nine years, Manuel has successfully led pre-opening marketing campaigns for several hotel properties, including the highly anticipated Grand Westside Hotel, the largest hotel in the Philippines. As group director for digital marketing and reputation management at Megaworld Hotels and Resorts, she oversees digital strategies for a portfolio of 13 properties, driving impactful campaigns that enhance brand visibility and customer engagement.

Manuel’s exceptional leadership has earned her numerous accolades, including being named Most Outstanding Marketing and Communications Leader by Megaworld Hotels in 2020, and a Top 3 finalist spot in Travel Daily’s “Inspiring Women in Travel Asia 2024.” She is also recognized for her contributions to sustainability, digital transformation, and customer experience strategies.

Manuel is a member of the Digital Marketing Association of the Philippines and is also a sought-after speaker and facilitator, sharing insights at industry events, championing innovation and best practices in marketing.