Trevor Hale

Chief Communication Officer
INFINITI

With more than 25 years of global communications experience in mobility, luxury and technology, including 15 years in Asia, Trevor C. Hale is an experienced strategic counselor for C-suite executives, with a track record of leadership, entrepreneurship, creative storytelling and crisis management.

Hale has worked in communications for Fortune 100 brands including INFINITI, Ford, Daimler/Mercedes-Benz, Chrysler, and served as a press chief for the Centennial Olympic Games. He also founded a consultancy called the Fruition Group.

Most recently, he created a driving experience to Petra with Sarah Parcak, an archaeologist and author who helped discover a new site at the ruins using satellite remote sensing.

Prior to joining INFINITI, Hale led communications for Ford in Middle East and Africa. He was part of the hand-picked leadership team that established Ford’s MEA regional operation in Dubai in 2014. He built a blended communications team and created a content factory for enterprise storytelling. While there, Hale conceived a live action event with Bill Ford and the 50th Anniversary Mustang on top of the Burj Khalifa, generating more than 25 million views.