Ulla Roqueza

Head of Marketing

Klook Philippines

Ulla Roqueza currently heads the Philippines marketing team of Klook, Asia’s leading travel and experiences platform. As the head of marketing, she is responsible for crafting the overall go-to-market strategy to influence Klook Filipino users to travel both domestically and internationally. She leads the team to ensure all marketing initiatives will have consistent brand messaging and identity and is hinged on actual travel insights for the FIT (free and independent traveler) segment in the Philippines.

Prior to joining Klook, Roqueza has managed well-known brands such as Biogesic and Toyota. She was at the forefront of launching dozens of consumer centric campaigns, which are still being made use of up until this day, such as the Biogesic Alaga Campaign, Toyota Certified Used Vehicles, and Toyota Vios Cup.

As a travel enthusiast, Roqueza loves to experience new things in every destination she goes to. Whether it’s a new cafe, hidden spots in the city, or just cruising around in a bus spotting new places to hop off to. She believes that everyone should travel every now and then to learn new things and expand their knowledge about the world.