{"id":3299,"date":"2019-07-18T12:16:30","date_gmt":"2019-07-18T04:16:30","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/dma-sg-2019\/?page_id=3299"},"modified":"2026-04-24T19:25:36","modified_gmt":"2026-04-24T11:25:36","slug":"agenda","status":"publish","type":"page","link":"https:\/\/conferences.marketing-interactive.com\/content360-ph\/agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

Agenda<\/strong><\/h2>\n

21 May 2026<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Agenda – Day 1″ module_id=”agenda ” module_class=”bg-white last-section agenda ” _builder_version=”4.27.0″ custom_margin=”||||false|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”8:00 AM” _builder_version=”4.16″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

8:00 AM<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Registration ” _builder_version=”4.16″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Registration<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”8.50 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

9:00 AM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Welcome remarks” _builder_version=”4.27.0″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Welcome remarks<\/h4>\n

[\/et_pb_text][et_pb_team_member name=”Rezwana Manjur” position=”Editor-in-Chief” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2025\/01\/Rezwana-Manjur.jpg” admin_label=”MARKETING-INTERACTIVE – Rezwana Manjur” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjcxNTEiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

MARKETING-INTERACTIVE<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”on|on|on” admin_label=”headline” module_class=”agenda_row_break” _builder_version=”4.16″ border_width_bottom=”1px” border_color_bottom=”rgba(51,51,51,0.25)” disabled=”on” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”topic” _builder_version=”4.16″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ global_colors_info=”{}”]topic[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”9:15 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

9:15 AM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Opening fireside chat” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][Opening fireside chat]<\/strong>[\/et_pb_text][et_pb_toggle title=”The CHAGEE effect: Building global brand equity one local moment at a time” admin_label=”The CHAGEE effect: Building global brand equity one local moment at a time” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

    \n
  • Discover the brand-building philosophy that turned a tea house into a global conversation.<\/li>\n
  • How localisation becomes a deliberate growth engine when it goes deeper than creative.<\/li>\n
  • The role of cultural fluency in turning local campaigns into moments that resonate locally and scale globally.<\/li>\n<\/ul>\n

    [\/et_pb_toggle][et_pb_text disabled_on=”off|off|off” admin_label=”Moderator:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Moderator:<\/strong>[\/et_pb_text][et_pb_team_member name=”Rezwana Manjur” position=”Editor-in-Chief” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2025\/01\/Rezwana-Manjur.jpg” admin_label=”MARKETING-INTERACTIVE – Rezwana Manjur” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjcxNTEiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

    MARKETING-INTERACTIVE<\/strong><\/p>\n

    [\/et_pb_team_member][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Speaker:<\/strong>[\/et_pb_text][et_pb_team_member name=”Oliver Rabatan” position=”Deputy General Manager, Head of Marketing and User Operations” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2026\/03\/Oliver-Rabatan-img.jpg” admin_label=”CHAGEE Philippines” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg2NjUiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]CHAGEE Philippines<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”10:00 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

    10:00 AM <\/strong><\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

    [Case study]<\/strong><\/p>\n

    [\/et_pb_text][et_pb_toggle title=”From feed to flight: Creating a social strategy that moves audiences from discovery to booking” admin_label=”From feed to flight: Creating a social strategy that moves audiences from discovery to booking” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

      \n
    • Curate the scroll-to-book moment where discovery meets intent, turning content into a conversion pathway<\/span>.\u00a0<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/li>\n
    • Connect inspiration to transaction\u00a0<\/span>through<\/span>\u00a0full-funnel journeys that capture demand before the moment is lost<\/span>.<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/li>\n
    • Measure what drives bookings, not just engagement, by aligning social metrics to real commercial outcomes<\/span>.<\/span><\/span>\u00a0<\/span><\/li>\n<\/ul>\n

      [\/et_pb_toggle][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Speaker:<\/strong>[\/et_pb_text][et_pb_team_member name=”Ulla Roqueza” position=”Head of Marketing” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2026\/04\/Ulla-Roqueza_img.jpg” admin_label=”Klook Philippines” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg3NzYiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

      Klook Philippines<\/strong><\/p>\n

      [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”10:30 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

      10:30 AM <\/strong><\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”MORNING BREAK” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

      Morning break<\/h4>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”11:00 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

      11:00 AM<\/strong><\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Panel discussion%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

      [Panel discussion]<\/strong><\/p>\n

      [\/et_pb_text][et_pb_toggle title=”Making content count when algorithms decide the journey” admin_label=”Making content count when algorithms decide the journey” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

        \n
      • Learn what changes when AI becomes the recommender, and how brands earn trust as discovery is mediated.<\/span><\/span>\u00a0<\/span><\/li>\n
      • Map fragmented media habits and the hidden pathways that unlock deeper reach and relevance.<\/span><\/span>\u00a0<\/span><\/li>\n
      • Define storytelling choices that build trust and earn both algorithmic lift and sustained attention.<\/span><\/span>\u00a0<\/span><\/li>\n<\/ul>\n

        [\/et_pb_toggle][et_pb_text disabled_on=”off|off|off” admin_label=”Panellists:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Panellists:<\/strong>[\/et_pb_text][et_pb_team_member name=”Chairell Winston Almendras” position=”Vice President and Head of Integrated Marketing, Digital, and Systems” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2026\/01\/Wins_headshot.jpg” admin_label=”Bank of the Philippine Islands (BPI)” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjgyNjEiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Bank of the Philippine Islands (BPI)<\/strong>[\/et_pb_team_member][et_pb_team_member name=”Gabby Go” position=”Digital Marketing Lead, Bear Brand Philippines ” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2025\/12\/Gabby_Photo.jpg” admin_label=”Nestl\u00e9” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg4NjEifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

        Nestl\u00e9<\/strong><\/p>\n

        [\/et_pb_team_member][et_pb_team_member name=”Jit Ng” position=”Vice President, Brand and Marketing” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2026\/01\/Jit-Ng.jpg” admin_label=”Solaire Resort” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg0NDYiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

        Solaire Resort<\/strong><\/p>\n

        [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.27.0″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”11:30 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ custom_padding=”||9px|||” global_colors_info=”{}”]<\/p>\n

        11:30 AM<\/strong><\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

        [Case study]<\/strong><\/p>\n

        [\/et_pb_text][et_pb_toggle title=”Creative marathon: Designing real-world experiences for the new creator economy” admin_label=”Creative marathon: Designing real-world experiences for the new creator economy” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

          \n
        • Gain a rapid-fire view of cross-market case studies that reveal what makes creator-first experiences work<\/span>.<\/span><\/span>\u00a0<\/span><\/li>\n
        • Identify<\/span>\u00a0the key elements that make physical environments inherently shareable and\u00a0<\/span>platform-ready<\/span>.<\/span><\/span>\u00a0<\/span><\/li>\n
        • Apply practical principles for building experiential campaigns that translate into scalable creator content<\/span>.<\/span><\/span>\u00a0<\/span><\/li>\n<\/ul>\n

          [\/et_pb_toggle][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Speaker:<\/strong>[\/et_pb_text][et_pb_team_member name=”Jason Yong” position=”Founder” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2026\/02\/Jason-Yong.jpg” admin_label=”Unicom Marketing” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg1NjUiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

          Unicom Marketing<\/strong><\/p>\n

          [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”12:00 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

          12:00 PM <\/strong><\/p>\n

          [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Panel discussion” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

          [Panel discussion]<\/strong><\/p>\n

          [\/et_pb_text][et_pb_toggle title=”When everything is content and everyone is a creator: Defining influence and culture for the attention era” admin_label=”When everything is content and everyone is a creator: Defining influence and culture for the attention era” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

            \n
          • Define what drives influence in the Philippines, from credibility and cultural fluency to turning humour and lived experience into sustained pull.<\/span><\/span>\u00a0<\/span><\/li>\n
          • Rethink the attention economy, where repeat engagement beats viral spikes, and partner selection shapes long-term brand affinity.<\/span><\/span>\u00a0<\/span><\/li>\n
          • Track the rise of UGC as a participatory format, where audiences shape momentum through comments, <\/span>reactions <\/span>and shared hype.<\/span><\/span><\/li>\n<\/ul>\n

            [\/et_pb_toggle][et_pb_text disabled_on=”off|off|off” admin_label=”Moderator:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

            Moderator:<\/strong><\/p>\n

            [\/et_pb_text][et_pb_team_member name=”Wanda Pascua” position=”Head of Marketing and PR” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2025\/01\/Wanda-2.jpg” admin_label=”Tonik Bank” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjcyMTMiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

            Tonik Bank<\/strong><\/p>\n

            [\/et_pb_team_member][et_pb_text disabled_on=”off|off|off” admin_label=”Panellists:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Panellists:<\/strong>[\/et_pb_text][et_pb_team_member name=”Donna Reyes” position=”Director of Global Content and Media Distribution” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2026\/03\/Donna-Reyes-img.jpeg” admin_label=”NBA Asia” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg2NDciLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

            NBA Asia<\/strong><\/p>\n

            [\/et_pb_team_member][et_pb_team_member name=”Nicole Villarojo” position=”Chief Marketing Officer” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2026\/01\/Nicole-Villarojo-img.jpeg” admin_label=”PepsiCo Philippines Beverages” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjgyNjciLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]PepsiCo Philippines Beverages<\/strong>[\/et_pb_team_member][et_pb_team_member name=”January Collamat” position=”Head of Digital Marketing” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2026\/04\/January-Collamat_img.jpg” admin_label=”Timezone Philippines” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg3NjQiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

            Timezone Philippines<\/strong><\/p>\n

            [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ disabled_on=”on|on|on” admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ disabled=”on” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”12:15 PM” _builder_version=”4.16″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

            12:15 PM <\/strong><\/p>\n

            [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

            [Case study]<\/strong><\/p>\n

            [\/et_pb_text][et_pb_toggle title=”The intent playbook: Turning scrolling habits into discovery moments” admin_label=”The intent playbook: Turning scrolling habits into discovery moments” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

              \n
            • Reveal the subtle behavioural cues hidden in everyday scrolling that\u00a0<\/span>indicate<\/span>\u00a0curiosity, readiness and\u00a0<\/span>buying<\/span>\u00a0momentum among users.<\/span><\/li>\n
            • Translate platform-specific patterns such as linger time, swipe returns and micro-pauses into practical triggers that guide what content to surface, when and in what format.<\/span><\/span>\u00a0<\/span> <\/span><\/li>\n
            • Transform passive browsing into active intent by crafting content sequences that meet\u00a0<\/span>audiences<\/span>\u00a0mid-scroll<\/span>.<\/span><\/span><\/li>\n<\/ul>\n

              [\/et_pb_toggle][et_pb_text disabled_on=”on|on|on” admin_label=”The intent playbook: Turning scrolling habits into discovery moments ” _builder_version=”4.27.0″ _module_preset=”default” disabled=”on” global_colors_info=”{}”]<\/p>\n

              The intent playbook: Turning scrolling habits into discovery moments <\/h4>\n

              [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”12:30 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

              12:30 PM <\/strong><\/p>\n

              [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Networking lunch ” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

              Networking lunch <\/h4>\n

              [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”1:30 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

              1:30 PM<\/strong><\/p>\n

              [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

              [Case study]<\/strong><\/p>\n

              [\/et_pb_text][et_pb_toggle title=”Touchpoints to storylines: How content breathes new life into a brand refresh ” admin_label=”Touchpoints to storylines: How content breathes new life into a brand refresh ” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

                \n
              • How Avon Philippines reimagined decades of brand equity through content that met modern consumers where they already were.<\/span><\/span>\u00a0<\/span><\/li>\n
              • Why a brand refresh lives or dies on narrative consistency \u2014 and how to build content that carries the same story across every touchpoint.<\/span><\/span>\u00a0<\/span><\/li>\n
              • The role of community-driven content in turning a legacy brand’s refresh into a movement.<\/span><\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                [\/et_pb_toggle][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Speaker:<\/strong>[\/et_pb_text][et_pb_team_member name=”J Ann Mirasol” position=”Head of Omnichannel” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2026\/01\/J-Ann-Mirasol.jpg” admin_label=”Avon Cosmetics Inc” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg0MDAiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

                Avon Cosmetics<\/strong><\/p>\n

                [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”2:00 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                2:00 PM<\/strong><\/p>\n

                [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

                [Case study]<\/strong><\/p>\n

                [\/et_pb_text][et_pb_toggle title=”From courtside to culture: The rise of Philippine volleyball in today\u2019s sports marketing” admin_label=”From courtside to culture: The rise of Philippine volleyball in today\u2019s sports marketing” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

                  \n
                • Transform fleeting sports moments into enduring cultural narratives that extend brand relevance far beyond the stadium walls.<\/span><\/span>\u00a0<\/span><\/li>\n
                • Rally diverse audiences around a central narrative that bridges the gap between the game and the community.\u00a0<\/span><\/span>\u00a0<\/span><\/li>\n
                • Cultivate a brand identity that thrives at the intersection of competitive spirit and local lifestyle trends.<\/span><\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                  [\/et_pb_toggle][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Speaker:<\/strong>[\/et_pb_text][et_pb_team_member name=”Kenneth Yu” position=”Head of Integrated Sports Marketing and Communications” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2026\/01\/Kenneth_headshot.jpg” admin_label=”Action Republic Corporation” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjgyNTUiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Action Republic Corporation<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”2:30 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                  2:30 PM <\/strong><\/p>\n

                  [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Afternoon Break” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                  Afternoon Break<\/h4>\n

                  [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”3:00 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                  3:00 PM <\/strong><\/p>\n

                  [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

                  [Case study]<\/strong><\/p>\n

                  [\/et_pb_text][et_pb_toggle title=”Data, discovery, and a defining pivot: The science behind Philip Morris\u2019 transformation” admin_label=”Data, discovery, and a defining pivot: The science behind Philip Morris\u2019 transformation” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

                    \n
                  • Translate scientific data into clear, credible narratives that can shift public <\/span>perception<\/span>.<\/span><\/span>\u00a0<\/span><\/li>\n
                  • Rebuild trust in high-scrutiny categories where proof matters more than persuasion.<\/span><\/span>\u00a0<\/span><\/li>\n
                  • Evolve brand storytelling as Philip Morris moves away from its legacy business towards a new product future.<\/span><\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                    [\/et_pb_toggle][et_pb_text disabled_on=”on|on|on” admin_label=”Authentic not formulaic: Crafting stories that cut through AI-era sameness ” _builder_version=”4.27.0″ _module_preset=”default” disabled=”on” global_colors_info=”{}”]<\/p>\n

                    Authentic not formulaic: Crafting stories that cut through AI-era sameness<\/h4>\n

                    [\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Speaker:<\/strong>[\/et_pb_text][et_pb_team_member name=”Dr. Victor Joseph Yamat” position=”Head of Scientific Engagement, South Asia and Indochina” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2026\/04\/Victor-Joseph-Yamat_img.jpg” admin_label=”Philip Morris International” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg3ODYiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

                    Philip Morris International<\/strong><\/p>\n

                    [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”3:30 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                    3:30 PM <\/strong><\/p>\n

                    [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Closing panel discussion%93%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

                    [Closing panel discussion]<\/strong><\/p>\n

                    [\/et_pb_text][et_pb_toggle title=”The trust reset: Charting the next era of credibility, creativity and connection ” admin_label=”The trust reset: Charting the next era of credibility, creativity, and connection” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

                      \n
                    • Unpack why Filipino consumers are raising the bar on credibility, and what it takes to earn, sustain and rebuild trust in a high-<\/span>skepticism<\/span>\u00a0market.<\/span><\/span>\u00a0<\/span><\/li>\n
                    • Examine how the Philippines\u2019 most trusted brands drive retention through consistency and community.<\/span><\/span>\u00a0<\/span><\/li>\n
                    • Decode the signals reshaping belief in 2026, from the return of word of mouth to the rise of sincerity and local relevance as key competitive edges<\/span>.<\/span><\/span><\/li>\n<\/ul>\n

                      [\/et_pb_toggle][et_pb_text disabled_on=”off|off|off” admin_label=”Moderator:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

                      Moderator:<\/strong><\/p>\n

                      [\/et_pb_text][et_pb_team_member name=”Wanda Pascua” position=”Head of Marketing and PR” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2025\/01\/Wanda-2.jpg” admin_label=”Tonik Bank” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjcyMTMiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

                      Tonik Bank<\/strong><\/p>\n

                      [\/et_pb_team_member][et_pb_text disabled_on=”off|off|off” admin_label=”Panellists:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Panellists:<\/strong>[\/et_pb_text][et_pb_team_member name=”Angelica Cajucom” position=”Head of Marketing” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2026\/01\/Angelica-Cajucom-img.jpeg” admin_label=”CJ Foods (Bibigo)” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjgyOTYiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

                      CJ Foods Philippines<\/strong><\/p>\n

                      [\/et_pb_team_member][et_pb_team_member name=”Frenissa Mae Lagman” position=”Senior Director and Head of Marketing” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2026\/04\/Frenissa-Mae-Lagman_img.jpg” admin_label=”Coca-Cola Philippines” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg4NDYiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

                      Coca-Cola Philippines<\/strong><\/p>\n

                      [\/et_pb_team_member][et_pb_team_member name=”Jasper Tiu” position=”Vice President for Sales and Marketing” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2026\/04\/Jasper-Tiu-img.jpg” admin_label=”Peerless Group of Companies – Jasper Tiu” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg4NzQifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Peerless Group of Companies<\/strong>[\/et_pb_team_member][et_pb_team_member name=”Maria Celina I. Matias” position=”Vice President for Marketing” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2025\/12\/maria_celina_i_matias.jpg” admin_label=”Phoenix Group of Companies – Maria Celina I. Matias” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg0MTgiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

                      Phoenix Group of Companies<\/strong><\/p>\n

                      [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”4:00 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                      4:00 PM <\/strong><\/p>\n

                      [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Closing remarks ” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

                      Closing remarks<\/h4>\n

                      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”4:05 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                      4:05 PM<\/strong><\/p>\n

                      [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”End of conference ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                      End of conference <\/h4>\n

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                      Agenda 21 May 20268:00 AMRegistration9:00 AM Welcome remarksMARKETING-INTERACTIVEtopic9:15 AM [Opening fireside chat] Discover the brand-building philosophy that turned a tea house into a global conversation. How localisation becomes a deliberate growth engine when it goes deeper than creative. The role of cultural fluency in turning local campaigns into moments that resonate locally and scale globally. 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