{"id":7089,"date":"2024-12-10T17:53:01","date_gmt":"2024-12-10T09:53:01","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/content360-ph\/?p=7089"},"modified":"2025-03-27T11:01:06","modified_gmt":"2025-03-27T03:01:06","slug":"samantha-gonzales","status":"publish","type":"post","link":"https:\/\/conferences.marketing-interactive.com\/content360-ph\/samantha-gonzales\/","title":{"rendered":"Samantha Gonzales"},"content":{"rendered":"

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2025 Speaker’s Profile<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||||false|false” custom_css_main_element=” align-items: center;” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2024\/12\/Sam_photo.jpg” alt=”Axiata_Fernie Jasmine” title_text=”Sam_photo” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ hover_enabled=”0″ z_index_tablet=”500″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Samantha Gonzales<\/h3>\n

Content and Advocacy Lead<\/h4>\n

L\u2019Or\u00e9al<\/strong> Philippines<\/h5>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Text” _builder_version=”4.16″ z_index_tablet=”500″ global_colors_info=”{}”]<\/p>\n

As L’Or\u00e9al’s group content and advocacy lead, Samantha Gonzales has spearheaded strategies that have achieved unprecedented levels of influence and engagement leadership in the beauty industry since 2022. A pioneer in influencer marketing, she led the Philippines in implementing modernised social media and influencer programmes, driving significant gains in brand awareness and market share through the professionalisation of influencer content and TikTok Shop activations.<\/p>\n

Her expertise has revitalised content and influencer strategies at L’Or\u00e9al, including orchestrating successful activations. Prior to joining L’Or\u00e9al, Gonzales served as brand director for Colourette and Fresh Formula, where she built high-performing teams and launched innovative products and social marketing campaigns ahead of market trends.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”2025 – speaker desc – list head” _builder_version=”4.9.2″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_module=”6780″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

2025 Speakers<\/h5>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”2025 – Speakers lists” _builder_version=”4.9.2″ background_enable_image=”off” background_position=”top_center” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_module=”6781″ saved_tabs=”all” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid mobile-2-columns” _builder_version=”4.16″ _module_preset=”default” width=”90%” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Christian Bautista” position=”Singer\/Songwriter and Business Owner” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2024\/11\/christian-img.jpg” admin_label=”NYMA Talent Management” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY4MDMiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”][\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Julienne M. Cruz (Jules)” position=”Vice President for Corporate Communications and Marketing” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2025\/03\/Julienne-M.-Cruz.jpg” admin_label=”Century Properties Group” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc1MzQiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Century Properties Group<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Jeff Cape” position=”Head of Digital and PR” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2025\/03\/Headshot_Chowking-Philippines_Jeff-Cape.jpg” admin_label=”Chowking Philippines” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc3NDMiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Chowking Philippines<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Bea Atienza” position=”Director, Impactful Brand Experience” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2025\/03\/Bea-J-Atienza-img.jpg” admin_label=”Colgate-Palmolive Philippines” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc3MDgiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Colgate-Palmolive Philippines<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid mobile-2-columns” _builder_version=”4.27.0″ _module_preset=”default” width=”90%” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Jogent Tan” position=”Marketing Director” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2025\/01\/Jogent-Tan-img.jpg” admin_label=”Domino\u2019s Pizza Philippines” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjcyNzYiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Domino\u2019s Pizza Philippines<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”JoAnn R. Ramos” position=”President of Don Papa Rum Philippines and APAC Marketing and Commercial Head” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2025\/02\/JoAnn-Ramos.jpg” admin_label=”Don Papa Rum \/ Diageo” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjczNjMiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Don Papa Rum \/ Diageo<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Rosebel Garcia” position=”Head of Marketing and Commercial” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2025\/03\/Rosebel-Garcia.png” admin_label=”Hertz and Thrifty Car Rental Philippines” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc2NjAiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Hertz and Thrifty Car Rental Philippines<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Chris Alarcon” position=”Head of Content and Community Management” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2024\/11\/chris-marting-img.jpg” admin_label=”Home Credit Philippines” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY3ODkiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Home Credit Philippines<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid mobile-2-columns” _builder_version=”4.27.0″ _module_preset=”default” width=”90%” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Samantha Gonzales” position=”Content and Advocacy Lead” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2024\/12\/Sam_photo.jpg” admin_label=”L\u2019Oreal Philippines” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjcwODkiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

L\u2019Or\u00e9al Philippines<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Deby Mangabat” position=”Marketing Lead” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2025\/03\/Deby-Mangabat.jpg” admin_label=”Mabuhay Chiropractic Clinic” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc2MjIiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Mabuhay Chiropractic and Rehab Clinic<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Pocholo Garcia” position=”Head of Digital and E-Commerce” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2025\/01\/Pocholo-Garcia-img.jpg” admin_label=”Malayan Insurance” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjcxOTkiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Malayan Insurance<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Ada Almendras-Lazaro” position=”Chief Marketing Officer” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2024\/11\/a.lazaro-img.jpg” admin_label=”McDonald\u2019s Philippines” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY5MjUiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

McDonald\u2019s Philippines<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid mobile-2-columns” _builder_version=”4.27.0″ _module_preset=”default” width=”90%” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Samantha Manuel” position=”Group Director of Digital Marketing and Reputation Management” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2025\/03\/Samantha-Manuel-Profile-_B.jpg” admin_label=”Megaworld Hotels and Resorts” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc3NzUiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Megaworld Hotels and Resorts<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Raffy Casas” position=”AVP, Head of Content Studio & Production” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2025\/03\/Headshot-photo.jpg” admin_label=”Nestl\u00e9 Philippines” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc1ODMiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Nestl\u00e9 Philippines<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Anne Jamnague” position=”Head of Marketing” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2024\/11\/Anne-Jamnague_img.jpg” admin_label=”Robinsons Department Store” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY5MzkiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Robinsons Department Store<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Jerome Evangelista” position=”Vice President for Enterprise Marketing and Pricing and Non-Fuel Retail” 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MARKETING-INTERACTIVE<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Angel Gaffud” position=”Marketing Director” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2025\/01\/angel.jpeg” disabled_on=”on|on|on” admin_label=”The Wendy\u2019s Company” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjcxMzkiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” disabled=”on” locked=”off” global_colors_info=”{}”]The Wendy\u2019s Company<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2025 Speaker’s ProfileSamantha Gonzales Content and Advocacy Lead L\u2019Or\u00e9al PhilippinesAs L’Or\u00e9al’s group content and advocacy lead, Samantha Gonzales has spearheaded strategies that have achieved unprecedented levels of influence and engagement leadership in the beauty industry since 2022. A pioneer in influencer marketing, she led the Philippines in implementing modernised social media and influencer programmes, driving […]<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-7089","post","type-post","status-publish","format-standard","hentry","category-2025-speakers"],"yoast_head":"\n2025 Speakers - Samantha Gonzales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conferences.marketing-interactive.com\/content360-ph\/samantha-gonzales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2025 Speakers - Samantha Gonzales\" \/>\n<meta property=\"og:description\" content=\"2025 Speaker's ProfileSamantha Gonzales Content and Advocacy Lead L\u2019Or\u00e9al PhilippinesAs L'Or\u00e9al's group content and advocacy lead, Samantha Gonzales has spearheaded strategies that have achieved unprecedented levels of influence and engagement leadership in the beauty industry since 2022. A pioneer in influencer marketing, she led the Philippines in implementing modernised social media and influencer programmes, driving […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/conferences.marketing-interactive.com\/content360-ph\/samantha-gonzales\/\" \/>\n<meta property=\"og:site_name\" content=\"Content360 Philippines 2026\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-10T09:53:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-27T03:01:06+00:00\" \/>\n<meta name=\"author\" content=\"lukaszf\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"lukaszf\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/conferences.marketing-interactive.com\/content360-ph\/samantha-gonzales\/\",\"url\":\"https:\/\/conferences.marketing-interactive.com\/content360-ph\/samantha-gonzales\/\",\"name\":\"2025 Speakers - Samantha Gonzales\",\"isPartOf\":{\"@id\":\"https:\/\/conferences.marketing-interactive.com\/content360-ph\/#website\"},\"datePublished\":\"2024-12-10T09:53:01+00:00\",\"dateModified\":\"2025-03-27T03:01:06+00:00\",\"author\":{\"@id\":\"https:\/\/conferences.marketing-interactive.com\/content360-ph\/#\/schema\/person\/01b610d443926f76d736e95ee80a5d02\"},\"breadcrumb\":{\"@id\":\"https:\/\/conferences.marketing-interactive.com\/content360-ph\/samantha-gonzales\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/conferences.marketing-interactive.com\/content360-ph\/samantha-gonzales\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/conferences.marketing-interactive.com\/content360-ph\/samantha-gonzales\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/conferences.marketing-interactive.com\/content360-ph\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Samantha Gonzales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/conferences.marketing-interactive.com\/content360-ph\/#website\",\"url\":\"https:\/\/conferences.marketing-interactive.com\/content360-ph\/\",\"name\":\"Content360 Philippines 2026\",\"description\":\"Empowering culture. 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