{"id":7708,"date":"2025-03-17T15:15:35","date_gmt":"2025-03-17T07:15:35","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/content360-ph\/?p=7708"},"modified":"2025-03-17T15:16:05","modified_gmt":"2025-03-17T07:16:05","slug":"bea-atienza","status":"publish","type":"post","link":"https:\/\/conferences.marketing-interactive.com\/content360-ph\/bea-atienza\/","title":{"rendered":"Bea Atienza"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”members-full-description color1-box ” _builder_version=”4.16″ bottom_divider_height=”150px” bottom_divider_flip=”horizontal” locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”Speaker’s Profile 2025 – title” _builder_version=”4.9.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_module=”6778″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Speakers profile text” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”]<\/p>\n

2025 Speaker’s Profile<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||||false|false” custom_css_main_element=” align-items: center;” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2025\/03\/Bea-J-Atienza-img.jpg” alt=”Axiata_Fernie Jasmine” title_text=”Bea J Atienza-img” _builder_version=”4.27.0″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ z_index_tablet=”500″ global_colors_info=”{}”]<\/p>\n

Bea Atienza<\/h3>\n

Director, Impactful Brand Experience<\/h4>\n

Colgate-Palmolive Philippines<\/h5>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Text” _builder_version=”4.27.0″ z_index_tablet=”500″ global_colors_info=”{}”]<\/p>\n

Bea Atienza is an award-winning marketing strategist with over 18 years of digital experience across international markets. She specializes in brand planning, consumer insights, and full-funnel marketing.<\/p>\n

Currently, she is the marketing director for impactful brand experience at Colgate-Palmolive Philippines, leading digital transformation, creative excellence, and media strategy. Prior to this, she was chief strategy officer at Dentsu Philippines, driving strategy and digital transformation, and also served as general manager at iProspect. Her career spans leadership roles at Edelman Digital Singapore, Wunderman Singapore, McCann Shanghai, and McCann\/MRM Philippines.<\/p>\n

An active industry speaker and awards juror, Atienza has been on the board of the Philippine Association of National Advertisers since 2023. She holds a master\u2019s in strategy and design management from The New School and a professional certificate in digital media marketing from New York University. She also teaches marketing and brand strategy at Singapore Management University, Ateneo de Manila University, and University of Asia and the Pacific.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”2025 – speaker desc – list head” _builder_version=”4.9.2″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_module=”6780″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

2025 Speakers<\/h5>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”2025 – Speakers lists” _builder_version=”4.9.2″ background_enable_image=”off” background_position=”top_center” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_module=”6781″ saved_tabs=”all” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid mobile-2-columns” _builder_version=”4.16″ _module_preset=”default” width=”90%” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Christian Bautista” position=”Singer\/Songwriter and Business Owner” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2024\/11\/christian-img.jpg” admin_label=”NYMA Talent Management” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY4MDMiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”][\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Julienne M. Cruz (Jules)” position=”Vice President for Corporate Communications and Marketing” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2025\/03\/Julienne-M.-Cruz.jpg” admin_label=”Century Properties Group” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc1MzQiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Century Properties Group<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Jogent Tan” position=”Marketing Director” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2025\/01\/Jogent-Tan-img.jpg” admin_label=”Domino\u2019s Pizza Philippines” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjcyNzYiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Domino\u2019s Pizza Philippines<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”JoAnn R. Ramos” position=”President of Don Papa Rum Philippines and APAC Marketing and Commercial Head” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2025\/02\/JoAnn-Ramos.jpg” admin_label=”Don Papa Rum \/ Diageo” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjczNjMiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Don Papa Rum \/ Diageo<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid mobile-2-columns” _builder_version=”4.27.0″ _module_preset=”default” width=”90%” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Rosebel Garcia” position=”Head of Marketing and Commercial” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2025\/03\/Rosebel-Garcia.png” admin_label=”Hertz and Thrifty Car Rental Philippines” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc2NjAiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Hertz and Thrifty Car Rental Philippines<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Chris Alarcon” position=”Head of Content and Community Management” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2024\/11\/chris-marting-img.jpg” admin_label=”Home Credit Philippines” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY3ODkiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Home Credit Philippines<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Samantha Gonzales” position=”Content and Advocacy Lead” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2024\/12\/Sam_photo.jpg” admin_label=”L\u2019Oreal Philippines” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjcwODkiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]L\u2019Oreal Philippines<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Deby Mangabat” position=”Marketing Lead” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2025\/03\/Deby-Mangabat.jpg” admin_label=”Mabuhay Chiropractic Clinic” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc2MjIiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Mabuhay Chiropractic and Rehab Clinic<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid mobile-2-columns” _builder_version=”4.27.0″ _module_preset=”default” width=”90%” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Pocholo Garcia” position=”Head of Digital and E-Commerce” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2025\/01\/Pocholo-Garcia-img.jpg” admin_label=”Malayan Insurance” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjcxOTkiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Malayan Insurance<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Ada Almendras-Lazaro” position=”Chief Marketing Officer” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2024\/11\/a.lazaro-img.jpg” admin_label=”McDonald\u2019s Philippines” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY5MjUiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

McDonald\u2019s Philippines<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Raffy Casas” position=”AVP, Head of Content Studio & Production” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2025\/03\/Headshot-photo.jpg” admin_label=”Nestl\u00e9 Philippines” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc1ODMiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Nestl\u00e9 Philippines<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Anne Jamnague” position=”Head of Marketing” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2024\/11\/Anne-Jamnague_img.jpg” admin_label=”Robinsons Department Store” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY5MzkiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Robinsons Department Store<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid mobile-2-columns” _builder_version=”4.27.0″ _module_preset=”default” width=”90%” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Jerome Evangelista” position=”Vice President for Enterprise Marketing and Pricing and Non-Fuel Retail” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2025\/02\/Jerome-Evangelista.jpg” admin_label=”SEAOIL Philippines” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc0NjkiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]SEAOIL Philippines<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Merlee Jayme” position=”Chairmom and Founder” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2024\/11\/merlee-jayme-img.jpg” admin_label=”TheMisfitsCamp.com” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY3NzIiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]TheMisfitsCamp.com<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Wanda Pascua” position=”Head of Marketing” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2025\/01\/Wanda-2.jpg” admin_label=”Tonik Bank” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjcyMTMiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Tonik Bank<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Rezwana Manjur” position=”Editor-in-Chief” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2025\/01\/Rezwana-Manjur.jpg” admin_label=”MARKETING-INTERACTIVE – Rezwana Manjur” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjcxNTEiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

MARKETING-INTERACTIVE<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid mobile-2-columns” _builder_version=”4.16″ _module_preset=”default” width=”90%” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”A\u2019bidah Zaid Shirbeeni” position=”Senior Journalist” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2025\/01\/abidah-zs.jpg” admin_label=”MARKETING-INTERACTIVE – A\u2019bidah Zaid Shirbeeni” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjcxNzQiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

MARKETING-INTERACTIVE<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Angel Gaffud” position=”Marketing Director” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2025\/01\/angel.jpeg” disabled_on=”on|on|on” admin_label=”The Wendy\u2019s Company” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjcxMzkiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” disabled=”on” locked=”off” global_colors_info=”{}”]The Wendy\u2019s Company<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2025 Speaker’s ProfileBea Atienza Director, Impactful Brand Experience Colgate-Palmolive PhilippinesBea Atienza is an award-winning marketing strategist with over 18 years of digital experience across international markets. She specializes in brand planning, consumer insights, and full-funnel marketing. Currently, she is the marketing director for impactful brand experience at Colgate-Palmolive Philippines, leading digital transformation, creative excellence, and […]<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-7708","post","type-post","status-publish","format-standard","hentry","category-2025-speakers"],"yoast_head":"\n2025 Speakers - Bea Atienza<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conferences.marketing-interactive.com\/content360-ph\/bea-atienza\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2025 Speakers - Bea Atienza\" \/>\n<meta property=\"og:description\" content=\"2025 Speaker's ProfileBea Atienza Director, Impactful Brand Experience Colgate-Palmolive PhilippinesBea Atienza is an award-winning marketing strategist with over 18 years of digital experience across international markets. 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