{"id":8665,"date":"2026-03-23T18:03:48","date_gmt":"2026-03-23T10:03:48","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/content360-ph\/?p=8665"},"modified":"2026-03-23T18:03:53","modified_gmt":"2026-03-23T10:03:53","slug":"oliver-rabatan","status":"publish","type":"post","link":"https:\/\/conferences.marketing-interactive.com\/content360-ph\/oliver-rabatan\/","title":{"rendered":"Oliver Rabatan"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;members-full-description color3-box &#8221; _builder_version=&#8221;4.27.0&#8243; bottom_divider_height=&#8221;150px&#8221; bottom_divider_flip=&#8221;horizontal&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row admin_label=&#8221;Speaker&#8217;s Profile 2026 &#8211; title&#8221; _builder_version=&#8221;4.27.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_module=&#8221;8164&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text admin_label=&#8221;Speakers profile text&#8221; _builder_version=&#8221;4.27.0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2 class=\"h1\" style=\"text-align: center;\">2026 Speaker&#8217;s <strong class=\"animate\">Profile<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||||false|false&#8221; custom_css_main_element=&#8221; align-items: center;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/conferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2026\/03\/Oliver-Rabatan-img.jpg&#8221; alt=&#8221;Axiata_Fernie Jasmine&#8221; title_text=&#8221;Oliver Rabatan-img&#8221; _builder_version=&#8221;4.27.0&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.0&#8243; hover_enabled=&#8221;0&#8243; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>Oliver Rabatan<\/h3>\n<h4>Deputy General Manager, Head of Marketing and User Operations<\/h4>\n<h5>CHAGEE Philippines<\/h5>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.0&#8243; hover_enabled=&#8221;0&#8243; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Oliver Rabatan (Ollie) is a seasoned marketing architect with a career defined by driving brand dominance in highly competitive markets. He currently serves as the deputy general manager and head of marketing and user operations for CHAGEE Philippines, where he leads the brand\u2019s strategic expansion, digital transformation, and user growth.<\/p>\n<p>Prior to CHAGEE, he spent over 15 years at McDonald\u2019s Philippines, culminating in his tenure as vice president and chief marketing officer. Under his leadership, the brand achieved unprecedented growth through award-winning creative campaigns and digital-first strategies that redefined customer engagement in the QSR space.<\/p>\n<p>A magna cum laude graduate of the University of the Philippines, Rabatan is a staunch advocate for the intersection of creativity and analytics. By bridging collaborative leadership with rigorous data-driven decision-making, he has consistently turned bold marketing visions into tangible business results, continuing to shape the future of brand storytelling in the Philippine marketing landscape.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;2026 &#8211; speaker desc &#8211; list head&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; global_module=&#8221;8165&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; 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