Chris Pok

Divisional Director, Marketing and Guest Experience

Sentosa Development Corporation

Chris Pok is the divisional director of marketing and guest experience at Sentosa Development Corporation, where he leads integrated marketing, branding, communications, digital, and guest experience strategies to enhance Sentosa’s positioning as a world-class leisure destination.

With over two decades of experience spanning aviation, travel retail, hospitality, and destination marketing, Pok brings a strong track record in omni-channel transformation and customer-centric growth. Prior to Sentosa, he served as CEO of KrisShop, where he helped redefine the airline retail model through digitalisation and innovation, and spent more than 17 years at Singapore Airlines in senior international leadership roles.

Known for his storytelling-led approach to marketing and experience design, Pok focuses on building compelling brand narratives while delivering meaningful, end-to-end guest experiences across both physical and digital touchpoints.