Lim Kean Yew

Vice President of Marketing, Asia

Monster Energy

Lim Kean Yew is a seasoned FMCG marketer, currently with Monster Energy. Previously, he spent 12 years with The Coca-Cola Company, where he led the launch of a new tea brand, the groundbreaking Share a Coke SG50 campaign, and the Star Wars lighted lightsaber bottle innovation that captured the imagination of fans worldwide.

Previously, Lim also had stints at Philips Electronics and Procter & Gamble, where he spearheaded the launch of the Philips Airfryer and the relaunch of 130-year-old brand Wella. He was named Marketer of the Year in 2018 and Marketing Innovator of the Year in 2020.