Catch Gary Vaynerchuk LIVE on 9 June 9am (GMT+8) at our Virtual Content 360 Week

The 7th annual Content 360 is now

CONTENT 360 WEEK

EVOLVE WITH US:

NAVIGATE THE FUTURE OF CONTENT MARKETING TO DRIVE BUSINESS PERFORMANCE

When

8 – 11 June 2020

Social

#Content360

Use Promo Code GARYVEE360 for 30% Discount.
Valid till 31 May
or limited to the next 50 tickets only.
ACT FAST.

VIRTUAL EVENT STARTS IN ...

Day(s)

:

Hour(s)

:

Minute(s)

:

Second(s)

20+

Research-backed sessions

6

ONLINE WORKSHOPS

30+

EXPERT SPEAKERS

HIGH-QUALITY

WEBCASTING

LIVE 

Q&As

CONTENT 360 GOES VIRTUAL

We’ve all been talking about it. Now it’s time to put words into action! With that, MARKETING-INTERACTIVE is proud to be going virtual with its most successful flagship event Content 360, running for the 7th year! While this decision wasn’t taken lightly, we believe it’s the right one. With no clear visibility on when travel, gatherings and regulatory measures will return to normal, it’s time to do what so many of you are already doing – turning this new reality into an opportunity to adapt, evolve and create value.

Join Content 360 Week and learn how to:

  • Build a strategic content marketing plan that is responsive to change
  • Clearly and visually align strategic initiatives to business goals in your content
  • Navigate and adjust marketing spend and plans to global instability due COVID-19
  • Develop a content marketing strategy to help senior leaders of customer-facing teams
  • Create adaptable marketing programs and messaging to changing consumer context

Spaced out over 4 days to prevent screen-viewing burnout, Content 360 Week will feature sought-after speakers from across the region, who will be on stand-by to answer your questions LIVE. Join us online, from the comfort of your home, office or favourite work spot!

And if you’ve always prided yourself in agility and believe in the power of story-telling like we have, trust us this once in a year opportunity is not one which should be missed.

 What’s New in 2020

Featuring guru GaryVee’s headline opening session on 9 Jun at 9 am, new LIVE Experience Sessions, quizzes with prizes and also the pre-conference LIVE virtual workshops on 8 Jun, to keep you engaged, inspired, entertained and re-fuelled with know-how, good insights and inspiration for 2020 and beyond.

LIVE Headline Session ‘Ask GaryVee’

Starring Gary Vaynerchuk, Entrepreneur, content legend and 5x New York Times Bestselling Author. GaryVee will answer your burning questions through a LIVE session on 9 June at 9am (GMT +8) and touch on marketing for the current economy.

Chair Yoga Session

Chair Yoga is an excellent way for to reduce stress and improve circulation. We’re bringing the studio to your own home office with our Celebrity Yoga Instructor, Denise Keller.

Get your computer chairs ready!

Denise Keller, Celebrity Yoga Instructor

Cooking Session

Learn ways to cook simple yet delicate bites for your break!

This time, we’re bringing the kitchen to your screen with Andrew Walsh from Cure.

Andrew Walsh, Chef/Owner, Cure

Interactive Quizzes with Prizes

Rise early and join us for a 10 minutes mind sport and get a chance to win exclusive gifts! Surprise gifts await players who participate and answer the questions correctly.

All you need to do is to register early and get your mobile phones ready.

We will also be taking you on a remarkable virtual experience journey in the form of:

8 June 2020: Pre-Conference LIVE VIRTUAL Workshops

Top up your conference ticket to deepen your skillset and maximise your learning. Receive a certification of completion with our Master trainer live workshops on:

AM Sessions

Workshop A: Killer email content – techniques that work (Beginner)

Workshop B: Conversion rate optimisation (Intermediate)

Workshop C: Aligning content marketing with business goals (Advanced)

PM Sessions

Workshop A: Social media content marketing (Beginner)

Workshop B: Search-optimised content best practices (Intermediate)

Workshop C: DIY video content production (Intermediate)

CONFERENCE THEMES

Delving into the key marketing concerns in the region, the conference sessions will be focusing on:

9 June 2020: Day One Conference

Opening Keynote: Create competitive advantage with new tech

At the Edge of Content Tech

  • Hypertargeting content to maximise conversions along the entire customer journey
  • Content marketing strategies during crisis and post-crisis
  • Redefine customer journey with dynamic content

Content Marketing ROI

  • Incorporate On-Brand storytelling into content marketing campaigns
  • Scaling Personalisation through adaptive content for omnichannel marketing delivery
  • Winning formula for successful content collaborations and coalitions

10 June 2020: Day Two Conference

Opening Keynote: Re-imagining Content: How Prudential made the leap from volume to value

Endemic Content

  • Leverage consumer sentiment with targeted community based content
  • Manufacture content and grow consumer base with esports
  • Mastering Native Advertising: Choosing the right content and context for winning marketing campaigns

Content Management & Measurement

  • Re-imagine content to convey brand purpose
  • Design content architecture for brand affinity
  • Build sustainable content models to prevent burnout & content panic syndrome

11 June 2020: Day Three Conference

Opening Keynote: Killer Content Creation: How Infiniti pushed the boundaries of a traditional media drive with new tech

What’s Trending in Content

  • Employee activism: Convert employees into content brand ambassadors
  • Create impressions via micro-moment content marketing
  • Pushing boundaries of a traditional media drive with new tech

The Future of Content Strategy

  • The shift from volume metrics to value metrics to obtain better results
  • Unifying art & science: Balancing data and creativity in creating compelling and quality content
  • Omni-channel content vs omni-channel marketing; what’s the difference?

Featured Speakers

Join our marketing disruptors who are proud of their achievements and equally passionate about sharing tips and tactics at this intensive week-long virtual event!

MEET OUR KEYNOTE, INSPIRATIONAL SPEAKER:

Gary Vaynerchuk

Chairman of VaynerX
CEO of VaynerMedia

Gary Vaynerchuk is a serial entrepreneur, Chairman of VaynerX, a modern-day marketing and communications parent company, as well as the CEO and co-founder of VaynerMedia, a full-service agency servicing Fortune 500 clients with offices in the US, UK, and Singapore. In addition to VaynerMedia, VaynerX includes Gallery Media Group, The Sasha Group, Tracer, VaynerProductions, VaynerCommerce and VaynerSpeakers.

Read more

In Asia Pacific, VaynerMedia has a roster of trusted clients and brands who believes in their ability to drive business outcomes through innovative marketing strategies. As such, VaynerMedia recently opened an office in Singapore after talking about the possibility for many years.

Gary rose to prominence in the late 1990’s after establishing one of the first e-commerce wine sites, WineLibrary, growing the family business from a $3M to a $60M business in just five years. He’s a highly sought after public speaker, a five-time New York Times Best-Selling Author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber. In addition, Gary is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world.

COMPELLING PRESENTATIONS FROM:

Rezwana Manjur

Rezwana Manjur

Regional Editor

Marketing magazine

Adrian Ang

Adrian Ang

Founder

AdVantage Digital

Su-Ann Yeow

Su-Ann Yeow

Deputy Head of Digital Marketing, APAC

Allianz SE

Maura Fogarty

Maura Fogarty

Singapore Bureau Editor

BBC

Christabel Chua

Christabel Chua

Social Media Personality & Entrepreneur

@bellywellyjelly

Kelly Neve

Kelly Neve

Director of Marketing, Australia

Benefit Cosmetics (LVMH)

Marcus Ho

Marcus Ho

Founder

Brew Interactive

Stu Lloyd

Stu Lloyd

Chief Storyteller

CATMATDOG Business Storytelling Consultants

Shireesh Mishra

Shireesh Mishra

VP of Analytics & Decision Management

Citi

Walter Lim

Walter Lim

Founder & Chief Content Strategist

Cooler Insights

Marco Sparmberg

Marco Sparmberg

VP & Head of Content Development, Marketing & Communications

DBS Bank

Khushboo Benani

Khushboo Benani

Head of Content, Influencer Marketing & Brand Advocacy

Diageo India

Sean Leas

Sean Leas

Chief Executive Officer APAC

DKSH Smollan 

Audra Pakalnyte

Audra Pakalnyte

Head of Strategic Initiatives & PR

Fave Group

Nikhil Kharoo

Nikhil Kharoo

Head of PR & Partnerships, APAC

Fitbit

Roche Vandenberghe

Roche Vandenberghe

VP & Head of Marketing

FWD Life Insurance Corporation

Anton Reyniers

Anton Reyniers

Regional Strategic Partnership Lead, Creative Agencies

Google

Rachit Dayal

Rachit Dayal

Founder & CEO

Happy Marketer

Akira Mitsumasu

Akira Mitsumasu

Vice President of Global Marketing

Japan Airlines

Denise Keller

Denise Keller

Producer, Director & Presenter

Keller Media

Michelle Yip

Michelle Yip

Chief Marketing Officer

Lazada Singapore

Raja Rajamannar

Raja Rajamannar

Chief Marketing & Communications Officer & President, Healthcare

Mastercard

Sapna Angural

Sapna Angural

Head, English Audience

Mediacorp

Mario Vera

Mario Vera

VP of Global Marketing & Communication

Nestle

Jean Thomas

Jean Thomas

Chief Marketing Officer

Pomelo Fashion

Siva Jayaraj

Siva Jayaraj

VP, Head of Marketing & Experiences

 Prudential Assurance Company Singapore

Axton Salim

Axton Salim

Director

PT Indofood Sukses Makmur Tbk

David Tse

David Tse

Global Esports Director

Razer Inc.

Mark Khoo

Mark Khoo

Digital Marketing & E-commerce Director

Resorts World Sentosa

Abhishek Grover

Abhishek Grover

Regional Digital Marketing Head

Samsung

Marianne Bunton

Marianne Bunton

Director, Global Sales & Product Marketing

Shutterstock

Sophia Ong

Sophia Ong

Vice President, Marketing, Electronics

ST Engineering

Ben Soubies

Ben Soubies

Managing Director JAPAC

Talkwalker

Tay Guan Hin

Tay Guan Hin

Founder & GCCO

TGH Collective

Jian Hao Tan

Jian Hao Tan

Social Media Personality & Entrepreneur

@thejianhaotan

Veriyanta Kusuma

Veriyanta Kusuma

Head of Community & Social Marketing

Traveloka

Aun Koh

Aun Koh

Director of Brand and Content, APAC

Tripadvisor

Jean Madrid

Jean Madrid

Managing Editor

Unilever

Kenny Ong

Kenny Ong

Managing Director & Head of Special Projects, SEA

Universal Music Group

Vikneswaran Veerasundar

Vikneswaran Veerasundar

Social Media Personality

@vikarworld

Anson Tan

Anson Tan

General Manager, Digital Media

Viu

Michał Szaniecki

Michał Szaniecki

Managing Director SEAT & Cupra

Volkswagen Group

Christopher Daguimol

Christopher Daguimol

Group Director Brand Communications

ZALORA Group

Why Attend?

Bite-sized learning made easy

Plug into high-level content and discussions tailored by a pool of experts without blocking off an entire day or leaving the office.

Learning-on-the-go: Access anywhere

The digital nature of webinars means no travel required; all it needs is your laptop, tablet or smartphone, and which will allow people from different regions to join the webinars easily.

Engage and interact

Share your questions and comments with our speakers during each session, and get your burning issues addressed by the expert.

Affordable and flexible learning

Get value for your investment!  If the conference timing doesn’t work for you, registration would ensure you would still be able to stream the sessions’ recording, access to presentation slides and additional resources for further reading (subject to speakers’ approval for distribution) up to 48 hours post event.

Timely and relevant information sharing

Access practical insights on current issues in your industry and take away new solutions to your day-to-day business challenges.

Need More Good Reasons to Attend?

As a business owner, a marketer, a content creator or a communicator, we are all faced with these challenges when it comes to content marketing:

Personalisation

It is still a challenge for most brands to create personalised experiences at scale. Personalisation has been proven to be one of the keys to successful engagement, which is why Dynamic Content (i.e. content that is tailored based on your profile) is of such high interest.

Saturation and Content Panic Syndrome

Brands are worried about their content breaking through in such a cluttered media landscape. They are also worried about how they can rehash the same topic into useful content, which leads them to thinking about new ways to distribute their content, and new ways/formats to convey it.

Measurement and Insights

Marketers are still grappling with how best to measure the effectiveness of their content, and how to derive actionable insights. This is why Content Intelligence and Value metrics are important topics.

Tech overdose

Marketers are drowning with choice when it comes to solutions/tools for content management, distribution, amplification, and curation that will seamlessly complement and integrate with their overall strategy. They want a clearer idea of what will really drive their campaigns and content marketing forward.

If you do not have the answers to all these challenges nor have put in place the perfect solution for your content marketing needs; then you need to be part of Content 360 Week.

DON’T JUST TAKE OUR WORD FOR IT, SEE WHAT OUR PAST ATTENDEES HAVE TO SAY!

“This conference is great! I met different brand marketers and speakers that are like minded and have the same kind of passions!”

“This is an excellent conference to gauge where your brand currently is and where it should be in today’s and tomorrow's marketplaces.”

“Amazing experience. Full of practical knowledge and opportunity to meet new people. This is a must-attend conference for every marketing professional!”

“Valuable conference! If you want to stay in the game and learn how content creation, SEO strategy, and the way consumers search for what they need - this is a great opportunity to learn!”

“I had a great time at this year's Content 360 conference! I got all the information I needed on how to implement and create an effective brand strategy and positioning.”

“As always, this was a well organised conference. Kudos to the team! It is always nice to catch up on the latest and greatest concepts and learn how much you don’t know!”

“This conference allowed me to talk to many different brands and vendors face-to-face as well as to establish my own network. I heard how other groups are solving the same problems we are trying to solve. I’ll be coming back!”

“I liked the fireside chats; they gave me ideas and insights on how to develop branded campaigns using video, humour and alternative genres. This was so informative and made me brainstorm ideas for new content.”

“Personally for me, connecting with the marketing practitioners enriched my understanding of content and what a key ingredient it is. The speakers spoke at the very heart of it.”

“This is a conference well-worth attending! I walked away with many initiatives and ideas to implement back at work!”

Sponsors & Partners

Learn more about how we can help you achieve your mission-critical priorities and position your business as the brand of choice for content and digital solutions. We have the right platform for you at Content 360 Week and MARKETING-INTERACTIVE.

 

Check out these videos CREATED FOR LAST YEAR’s CONTENT 360 CONFERENCE that shares best practices in content marketing

PHOTO GALLERY:

CONTENT 360 CONFERENCE 2019

Remember to join us for Content 360 conference 2020.

PHOTO GALLERY OF

CONTENT 360 CONFERENCE 2019

Remember to join us for this year’s exciting virtual Content 360 2020.

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Master your role, transform your content marketing strategies and tap into an unsurpassed peer network through our first virtual conference experience at Content 360 Week.