Deliver on THE PROMISE OF
Next Gen Content
11 – 13 May 2020
One Farrer Hotel, Singapore
About Content 360
Following 2019’s huge success, MARKETING is delighted to bring back Content 360 for its’ seventh year.
Content 360 is the region’s premiere content marketing forum designed for content creators, senior management, marketers and communications leaders from across Asia Pacific. The 2020 edition will bring together industry leaders to discuss challenges and share insights on future content marketing trends, as well as successful strategies to help tackle the complex marketing landscape.
Alongside invaluable networking opportunities, 2020’s Content 360 will feature interactive and engaging sessions with focused breakouts, hands-on workshops, lively debates and in-depth case studies.
WHAT’S NEW in 2020? If you enjoy workshops and think you will benefit from having a pre-conference workshop (or two) to get hands on in brushing up your content marketing prowess, you have the perfect opportunity to do so on the 11 May 2020. You can choose up to 2 pre-conference workshops (one in the morning and one in the afternoon) or just go for one workshop. The choice is yours.
Want to hear from a wildly successful video creator – Nuseir Yassin? Check out the mastermind behind Nas Daily at 2019’s Content 360 to understand what inspired him to start Nas Daily. Fascinated by Nusseir, then watch his full fireside chat from 2019 for more insights and get inspired!
Benefits of Attending
By attending Content 360, you get to:
GAIN VALUABLE INSIGHTS
Gain insights into leading brands’ strategies and content creation techniques
DISCOVER, BE INSPIRED & STAY AHEAD
Discover what your peers are doing or steering clear away from. Be inspired. Stay ahead of the curve with emerging trends and tried and tested solutions
Deep dive into knowledge sessions with our industry expert speakers
NETWORK & COLLABORATE
Network and collaborate with industry leaders, re-connect with your peers, and uncover the latest technologies
Need More Good Reasons to Attend?
As a business owner, a marketer, a content creator or a communicator, we are all faced with these challenges when it comes to content marketing:
Saturation and Content Panic Syndrome
Measurement and Insights
Agenda - Workshops
|You may choose to purchase up to 2 workshops on 11 May 2020. If you decide to attend 2 workshops, please select one from the morning session and another from the afternoon session.|
|9:00AM||Morning Workshops Begin|
|Workshop A: Aligning content marketing with business goals (Advanced)
Workshop B: Killer email content – techniques that work (Basic/Intro)
Workshop C: Conversion Rate Optimisation (Intermediate)
|12:30PM||End of Morning Workshops|
|2:00PM||Afternoon Workshops Begin|
|Workshop A: Social Media Content Marketing (Beginner)
Workshop B: Search-Optimised Content Best-Practices (Intermediate)
Workshop C: DIY Video Content Production (Intermediate)
|5:30PM||End of Afternoon Workshops|
Agenda - Day 1
|9:00AM||Welcome and opening remarks|
|At the Edge of Content Tech|
|9:10AM||Opening Keynote: Content’s next frontier of creating competitive advantage with new tech|
|9:40AM||Getting personal: Redefining the customer journey with dynamic content|
|10:10AM||Morning networking break|
|10:30AM||Panel Discussion: Future proofing your content strategy through effective data analysis and strategic planning|
|11:10AM||Getting smart: creating a dynamic engagement platform with smart content|
|11:40AM||The sounds and sights of search: Increasing reach and relevance with emerging content search trends|
|Content Marketing ROI|
Scaling Personalization through adaptive content for omnichannel marketing delivery
|1:40PM||Panel Discussion: Stronger together: Winning strategies for successful content collaborations and coalitions|
|2:20PM||Content IQ: Making content intelligence tools work for your brand|
|3:50PM||Afternoon networking break|
Mastering localisation by leveraging consumer sentiment with targeted community-based content
|4:40PM||Game On! How brands are using eSports to manufacture content and grow their consumer base|
|5:30PM||End of Day One|
Agenda - Day 2
|9:00AM||Welcome and opening remarks|
|Content Management & Measurement|
|9:10AM||Applying Artificial Intelligence and Machine Learning to measure success of marketing campaigns|
|9:50AM||Future-Proof Your Content Marketing Strategy Through Smart Measurement|
|10:50AM||Panel Discussion: Building sustainable content models to prevent, burnout, content panic syndrome and loss of consumer interest|
|11:30AM||Employee activism: Converting your most critical (and overlooked) audience into content brand ambassadors|
|What’s Trending in Content?|
|1:10PM||Getting Started with Machine Learning Content Attribution|
Introducing video strategy in the for win-win for a business
|2:30PM||Creating impressions via micro-moment content marketing|
|3:10PM||Afternoon networking break|
|The Future of Content Strategy|
Unifying art & science: Balancing data and creativity in creating compelling and quality content
Panel Discussion: Making the Shift from Volume Metrics to Value Metrics to obtain better results
|5:00PM||End of conference|
KEY THEMES COVERED ON 12 MAY 2020
At the Edge of Content Tech
- creating competitive advantage with new tech
- redefining the customer journey with dynamic content
- future proofing your content strategy
- smart content
- content SEO
Content Marketing ROI
- omnichannel content marketing delivery
- content intelligence
- content for communities
- manufacturing new content (SEA Games)
KEY THEMES COVERED ON 13 MAY 2020
Content Management & Measurement
- using AI and machine learning to measure success
- future proofing with smart metrics
- building sustainable content models
- content and employee activism (turning your employees into content creators)
- content attribution and machine learning
- using video as an effective customer service medium (answering FAQs etc)
- micro-moment content marketing
Future of Content Strategy
- data driven creativity
- shifting from volume to value metrics
Our full line-up of expert speakers for 2020 will be announced soon – check back for regular updates!
If you’d like to suggest a speaker/topic or apply to speak at Content 360 conference 2020, please contact Priya Karthik at firstname.lastname@example.org
Social Media personality and Entrepreneur
Head of PR & Partnerships, Asia Pacific
Corporate Director, Marketing Communications, Asia Pacific
Four Seasons Hotels and Resorts
Chief Communication Officer
Digital Marketing and E-commerce Director
Resorts World Sentosa
Head of Community and Social Marketing
Group Director Brand Communications
Vice President, Marketing
Global Esports Director
VP, Global Marketing
Chief Marketing Officer
Director of International Brands - Tiger
Senior Manager of Brand & Marketing
If you missed our past Content 360 conference, scroll down to view our line-up of speakers for 2019.
Please check back on our website for exciting updates on 2020’s list of speakers.
Group Chief Marketing Officer
Director of Marketing – Asia Pacific & Japan
Ho Nget Vooi
Head of Marketing Segments and Communications
Fuji Xerox Singapore
Goh Kah Lin
Senior Deputy Director
Health Promotion Board
Senior Content Marketing Manager – Asia Pacific
Associate Brand Director (Fabric Care) & Brand Building Integrated Communications Asia
Proctor & Gamble
Global Head, Personal Segment Marketing & Digital Marketing
Standard Chartered Bank
Digital Content Director, Asia Pacific
Testimonials FROM PAST DELEGATES
Every year, towards the end of the conference, we ask our delegates to submit their feedback on a digital platform. Many do so anonymously and we respect their privacy. Below, you’ll find a sample of candid feedback provided by Content 360 2019’s conference delegates. Still need more convincing? Check out the list of companies who attended Content 360 2019 from this link.
“This conference is great! I met different brand marketers and speakers that are like minded and have the same kind of passions!”
“This is an excellent conference to gauge where your brand currently is and where it should be in today’s and tomorrow's marketplaces.”
“Amazing experience. Full of practical knowledge and opportunity to meet new people. This is a must-attend conference for every marketing professional!”
“Valuable conference! If you want to stay in the game and learn how content creation, SEO strategy, and the way consumers search for what they need - this is a great opportunity to learn!”
“I had a great time at this year's Content 360 conference! I got all the information I needed on how to implement and create an effective brand strategy and positioning.”
“As always, this was a well organised conference. Kudos to the team! It is always nice to catch up on the latest and greatest concepts and learn how much you don’t know!”
“This conference allowed me to talk to many different brands and vendors face-to-face as well as to establish my own network. I heard how other groups are solving the same problems we are trying to solve. I’ll be coming back!”
“I liked the fireside chats; they gave me ideas and insights on how to develop branded campaigns using video, humour and alternative genres. This was so informative and made me brainstorm ideas for new content.”
“Personally for me, connecting with the marketing practitioners enriched my understanding of content and what a key ingredient it is. The speakers spoke at the very heart of it.”
“This is a conference well-worth attending! I walked away with many initiatives and ideas to implement back at work!”
Sponsors & Partners
CONTENT MARKETING RELATED ARTICLES from MARKETING-INTERACTIVE
Stay ahead of news and insights about the people and companies who are movers and shakers of PR and communications in Asia. Click on the link to read the articles.
Shopee puts creative twist to content marketing with #ShopeeAdvice Shopee Malaysia has created a weekly video series named #ShopeeAdvice to promote the products on its website. The new series currently has two videos, with the first featuring an inconsiderate...
Singtel brings back influencer content marketing series ‘Ready Set Roam’ Singtel has unveiled the refreshed season of its Ready Set Roam influencer web series, featuring local song-writer Aiken Chia, Sylvia Chan of Night Owl Cinematics, local actress Rosalind Pho and...
Music: Striking a universal chord in content marketing “There was a time when people said that Singapore wouldn’t make it, but we did.” For all Singaporeans reading this, unless you have been living under a rock (or are a newly minted Singaporean because God knows...
5 things you need (and don’t need) to create video content on a tight budget You probably wouldn’t believe me if I told you that most of the field reporting you see on the news from CNBC, BBC or Channel News Asia is taken on a smartphone. But it’s true. So lets bust a...
Let us work together to minimise the spread of the coronavirus (COVID-19) by practicing responsible behaviours.
For your own health and safety, we advise you to wear your own mask during the event if you are feeling less than your usual self, have a low immunity or are pregnant.
If you are feeling on top of the world and would still like to wear a mask as a precautionary measure – please do!
Do avoid shaking hands and making physical contact. Remember to wash/sanitise your hands regularly.
Most importantly, let us not live in fear and panic. Instead, as a community of marketers, let us keep our businesses moving forward, for the benefit of clients, company and self. Stay resilient.
Our Care For You
For the purpose of contact tracing (if the need arises), you are required to produce your name card for us to register your attendance.
All event attendees will go through a temperature screening. Anyone with a temperature of more than 37.5 degrees Celsius will not be allowed to participate in the event.
Hand sanitisers will be provided by the hotel venue (when available).
Are you ready to become a
content marketing expert?
Be the first to know what's coming up! Sign Up for our newsletter to get the latest news and events related to MARKETING Magazine.