Sheine Ebora Sombero

Head of Marketing and Digital

Ferrari Singapore (Ital Auto)

With a remarkable 17-year track record in automotive marketing, Sheine Ebora-Sombero, hailing from the Philippines, has left an indelible mark on brands like Ferrari (where she dedicated 11 years), Maserati, MINI, and Nissan. Her prowess lies in orchestrating comprehensive 360-degree marketing strategies, fuelled by a unique blend of innovative thinking and a proclivity for trendsetting rather than conformity.

Sheine’s remarkable achievements encompass prestigious recognition at the Ferrari Testa Rossa Awards. Representing Ferrari Singapore, she secured the titles of Top Marketing Executive worldwide and Best Marketing Manager in the Ferrari Far and Middle East Region.

Beyond her notable professional triumphs, Sheine indulges in her passion for collecting Ferrari scale models, fostering her four-year-old son’s shared passion for automobiles and exploring the realms of gastronomy. In her leisure moments, she often frequents her husband’s restaurant, Kubo Woodfired Kitchen where he is a Chef-owner, further enriching her appreciation for culinary experiences.

Weaving together a tapestry of diverse experiences and an unwavering dedication to excellence, Sheine Ebora-Sombero emerges as an emblematic luminary in the luxury brand marketing arena— a true connoisseur of life’s finer pleasures.