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The Content360 Awards 2027 is back! Get a head start by exploring the categories, digging out your standout campaigns and discovering where your best work could take centre stage.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”ABOUT THE C360 AWARDS” module_class=” bg-dark” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
After a successful inaugural edition, the Content360 Awards return in 2027 to celebrate the people and ideas pushing content marketing forward.<\/p>\n
Now in its 2nd year, the awards recognise standout content marketing campaigns, strategies and practices across the industry. From bold creative ideas and audience-led storytelling to innovative use of technology, platforms and emerging formats, we\u2019re looking for work that shows what great content can achieve.<\/p>\n
Because great content is more than something people see. It makes people stop, think, feel, engage and act.<\/p>\n
The Content360 Awards celebrate the brands, agencies and marketers behind that work, recognising the strategy, creativity and impact that make content worth remembering.<\/p>\n
Ready to put your work in the spotlight? Explore the categories and enter the Content360 Awards 2027! Entries close on 15 January.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”C360 Awards Category Descriptions” module_id=”categories” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||||false|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”1. Best Audience-Led Content *NEW*” admin_label=”1. Best Audience-Led Content *NEW*” module_class=”new” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category recognises campaigns where a deep understanding of the audience shaped the content strategy and creative execution. Entrants should demonstrate how audience behaviours, needs, interests, cultural signals or other insights influenced what content was created, how it was delivered and how audiences were engaged. Judges will look for a clear connection between audience understanding, the content decisions it inspired and the results achieved.[\/et_pb_toggle][et_pb_toggle title=”2. Best Integrated Campaign ” admin_label=”2. Best Integrated Campaign ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category recognises campaigns that executed a single, powerful idea across multiple content channels and touchpoints. Entrants must outline how their central content strategy was cohesively adapted and amplified across different platforms (e.g., video, social, PR, experiential, creator) to create a seamless brand narrative. <\/p>\n
Judges will look for a brilliant core creative idea and a ‘sum-is-greater-than-the-parts’ execution. Submissions must demonstrate how the channels worked together to surround the audience, build momentum, and drive a unified set of results.[\/et_pb_toggle][et_pb_toggle title=”3. Content for Change: Driving Social Good ” admin_label=”3. Content for Change: Driving Social Good ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
This category recognises content-led initiatives designed to create positive social or environmental impact. Entrants should outline how their campaign successfully raised awareness, changed perceptions, or inspired tangible action for a non-profit, a cause, or a brand’s purpose-driven goal.<\/p>\n
Judges will look for authentic and powerful storytelling that genuinely connected with the audience on an emotional level, demonstrating how the content strategy directly led to measurable change, such as increased donations, petition signatures, or a verifiable shift in public behaviour.<\/p>\n
[\/et_pb_toggle][et_pb_toggle title=”4. Excellence in B2B Content Strategy ” admin_label=”4. Excellence in B2B Content Strategy ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category recognises outstanding B2B content strategies that successfully engaged complex buying committees, built thought leadership, or generated qualified leads. Entrants are encouraged to outline how their content strategy was developed to address specific business-to-business challenges and sales funnel objectives. <\/p>\n
Judges will look for strategies that demonstrate a deep understanding of the B2B audience, delivering tangible value and measurable business outcomes. The use of data, marketing automation, or AI to personalise the B2B journey is encouraged.[\/et_pb_toggle][et_pb_toggle title=”5. Excellence in Content Innovation *NEW*” admin_label=”5. Excellence in Content Innovation *NEW*” module_class=”new” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category recognises campaigns that challenged conventional approaches to content and introduced a fresh, innovative way to engage audiences. Entrants should demonstrate what made their content approach genuinely different \u2014 whether through a new format, platform, technology, storytelling mechanic, participation model or unexpected brand application \u2014 and how this innovation strengthened audience engagement and delivered measurable impact.[\/et_pb_toggle][et_pb_toggle title=”6. Excellence in Creator & Influencer Partnerships ” admin_label=”6. Excellence in Creator & Influencer Partnerships ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
This category recognises the most strategic and effective collaborations between a brand and creators or influencers. Entrants should outline how their partnership went beyond a simple endorsement to co-create authentic content that resonated with the creator’s audience and seamlessly aligned with the brand’s objectives.<\/p>\n
Judges will look for campaigns that demonstrate a strong strategic fit, creative bravery, and transparent engagement. Success will be measured by the quality of the content, audience sentiment, and clear business results that surpassed standard reach metrics.<\/p>\n
[\/et_pb_toggle][et_pb_toggle title=”7. Excellence in Micro-Series & Episodic Content” admin_label=”7. Excellence in Micro-Series & Episodic Content” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
This category recognises brands that use episodic content to tell compelling stories and keep audiences coming back for more. From micro-series and mini-series to branded dramas, recurring characters and other serialised formats, entrants should demonstrate how they developed engaging narratives across multiple episodes, integrated the brand naturally into the story and sustained audience interest and engagement over time.<\/p>\n
[\/et_pb_toggle][et_pb_toggle title=”8. Excellence in Short-Form & Snackable Video ” admin_label=”8. Excellence in Short-Form & Snackable Video ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
This category recognises the craft of telling a compelling story or delivering value in a short, ‘snackable’ video format. Entrants should outline how their strategy for platforms like TikTok, Reels, or Shorts captured attention instantly and achieved high impact in a matter of seconds.<\/p>\n
Judges will look for creative, ‘thumb-stopping’ content that was perfectly optimised<\/strong> for its platform and audience. Entrants should demonstrate how their short-form content drove high engagement, participation (like UGC or trends), and contributed to wider campaign goals.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”9. Excellence in Social-First Strategy ” admin_label=”9. Excellence in Social-First Strategy ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category recognises content strategies that were natively designed for<\/em> social media platforms, not just distributed on<\/em> them. Entrants should outline how they leveraged platform-specific features and community behaviours to build an engaged following, spark conversation, and achieve brand goals.<\/p>\n Judges will look for campaigns that demonstrate a deep understanding of social culture and trends, fostering two-way dialogue rather than just broadcasting. Success will be measured by audience growth, engagement rates, community sentiment, and business impact.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”10. Mastery in Long-Form Video Storytelling ” admin_label=”10. Mastery in Long-Form Video Storytelling ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category recognises excellence in long-form video content (e.g., brand films, docu-series, in-depth webisodes) that captivates an audience. Entrants should outline how their narrative successfully held audience attention, conveyed a complex message, and built a deep emotional connection with the brand.<\/p>\n Judges will look for exceptional production quality, a compelling story arc, and a clear strategic purpose. Entrants must provide metrics that demonstrate audience retention and engagement, proving that the content provided true value beyond a simple advertisement.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”11. Most Immersive Brand Experience ” admin_label=”11. Most Immersive Brand Experience ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category recognises brands that have used content to create a truly immersive and memorable experience, either digital or physical. Entrants should outline how they transported their audience into a brand world, using technology, storytelling, or live events to build a deep, sensory connection.<\/p>\n Judges will look for innovative and flawlessly executed experiences that engaged the audience in a meaningful way. Entrants can highlight their use of technologies like AR, VR, mixed reality, or gamification to create a compelling experience that drove brand affinity.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”12. Precision in Audience Targeting ” admin_label=”12. Precision in Audience Targeting ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category recognises campaigns that demonstrated an exceptional understanding of a specific audience segment, moving beyond broad demographics. Entrants should outline how data and insights were used to develop a hyper-targeted content strategy that resonated deeply and effectively with a niche community.<\/p>\n Judges will look for clear evidence of a defined audience, a content and distribution strategy tailored specifically to them, and results that show high engagement and conversion within<\/em> that target group.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”The C360 Content Champion of the Year (Overall Award \u2013 Not for Entry) ” admin_label=”The C360 Content Champion of the Year (Overall Award \u2013 Not for Entry) ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This is the pinnacle award of the evening, reserved for the campaign that defines the future of content marketing. This award is not open for direct entry. The jury will select the winner from the pool of entries following a live discussion on the final judging day. The winning campaign will be one that demonstrates truly transformative results, creative bravery, and flawless execution, making it the definitive example of content excellence in Asia.<\/p>\n [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg4MTkiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” url_new_window=”on” button_text=”Download Guidelines” button_alignment=”center” disabled_on=”on|on|off” admin_label=”Download Guidelines” _builder_version=”4.27.0″ _dynamic_attributes=”button_url” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_button url_new_window=”on” button_text=”I’m ready to enter” button_alignment=”center” disabled_on=”on|on|off” admin_label=”I’m ready to enter” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9hdHRhY2htZW50Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5MDc5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” url_new_window=”on” button_text=”Download Entry Form” button_alignment=”center” disabled_on=”on|on|off” admin_label=”Download Entry Form” _builder_version=”4.27.0″ _dynamic_attributes=”button_url” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Our Judging Methodology” module_class=” blurb-version-2 bg-dark” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n To ensure the Content360 Awards<\/strong> recognise true excellence, every entry is subjected to a rigorous, multi-stage judging process. Our methodology is designed to be transparent and fair, guaranteeing that all work is evaluated purely on its merit by a panel of senior, client-side marketers.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”not-animate-img” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Round 1: Online Assessment” use_icon=”on” font_icon=”||fa||900″ admin_label=”Round 1: Online Assessment” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n First, our independent jury panel will assess and score every entry online. This preliminary round is conducted based on the written submission and the accompanying case study video, measured against the specific judging criteria for that category.<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ module_class=”not-animate-img” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Round 2: Grand Jury (In-Person Judging)” use_icon=”on” font_icon=”||fa||900″ admin_label=”Round 2: Grand Jury (In-Person Judging)” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Following the online assessment, the scores are tabulated. The top five highest-scoring entries<\/strong> in each category will be shortlisted as finalists.<\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”"||divi||400″ icon_color=”#FFFFFF” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|false|false” border_radii=”on|10px|10px|10px|10px” border_width_all=”1px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\n These finalists then advance to the second round: a live, in-person judging day. Here, our Grand Jury convenes to review the top 5 entries in each category. This session involves in-depth discussion and peer review as the jury debates the merits of each campaign. A final vote is held to determine the Gold, Silver, and Bronze winners in each category.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”||divi||400″ icon_color=”#FFFFFF” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_icon][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n To assist the jury in understanding the full scope and impact of your work, entrants are strongly encouraged<\/strong> to submit a two-minute case study video. This video is the primary asset used during the in-person Grand Jury review and is the best way to showcase your campaign’s creative, execution, and results in a dynamic format.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Entry Submission” module_id=”submission” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||||false|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_toggle title=”How to Enter? ” admin_label=”How to Enter? ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Submitting your entries for the Content360 Awards<\/strong> is simple and completely online. The entry submission deadline is [28\u00a0February, 2027<\/strong>].<\/p>\n To ensure that your entries are submitted successfully and are given the attention they deserve, here are a few key items to note:<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Submission Deadline ” admin_label=”Submission Deadline ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Thursday, 15 January 2027, 6:00pm SGT.<\/strong><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Judging Criteria” admin_label=”Judging Criteria” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n Your entry will be evaluated by our senior jury on the following four key areas, which are weighted to reflect the cornerstones of content marketing excellence.<\/p>\nOur Judging Methodology<\/strong><\/h4>\n
This process is conducted in two main rounds:<\/h4>\n
The Case Study Video (approx. 2 Minutes):<\/h4>\n
Entry<\/strong> Submission<\/h4>\n
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