{"id":27579,"date":"2026-01-28T14:39:23","date_gmt":"2026-01-28T06:39:23","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/content360-sg\/?page_id=27579"},"modified":"2026-04-09T14:58:32","modified_gmt":"2026-04-09T06:58:32","slug":"finalists","status":"publish","type":"page","link":"https:\/\/conferences.marketing-interactive.com\/content360-sg\/finalists\/","title":{"rendered":"Finalists"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”color2-box ” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||||false|false” bottom_divider_color=”#FFFFFF” bottom_divider_height=”50px” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

2026 Finalists<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”1. Most Creative \u2013 Cause Marketing” disabled_on=”on|on|on” admin_label=”1. Most Creative \u2013 Cause Marketing” _builder_version=”4.27.0″ _module_preset=”default” disabled=”on” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCheil Singapore<\/strong>
Client Organisation: Samsung Electronics Singapore (SESP)
Campaign: #GameLikeHer<\/td>\n<\/tr>\n
\"\"<\/td>\nHashtag Interactive<\/strong>
Client Organisation: Children’s Cancer Foundation
Brand: Hair For Hope 2024
Campaign: Hope is Yours to Give<\/td>\n<\/tr>\n
\"\"<\/td>\nHavas Play Singapore<\/strong>
Client Organisation: National Council of Social Service (NCSS)\u200b
Brand: Community Chest\u200b
Campaign: Nominate a Friend\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nHustle & Bustle Group<\/strong>
Client Organisation: Singapore Airlines
Campaign: SIA Cares Open House 2024<\/td>\n<\/tr>\n
\"\"<\/td>\nMcCann Worldgroup Singapore<\/strong>
Client Organisation: Mastercard
Campaign: #AcceptanceMatters<\/td>\n<\/tr>\n
\"\"<\/td>\nPeppercomm, Small Industrie, Mindshare Singapore, Screame, Speakeasy<\/strong>
Client Organisation: Zespri International (Singapore)
Campaign: Start Small, Add a +1<\/td>\n<\/tr>\n
\"\"<\/td>\nStarcom Singapore, SGAG<\/strong>
Client Organisation: National Environment Agency
Campaign: Hot Girl Summer: SG Edition<\/td>\n<\/tr>\n
\"\"<\/td>\nStarcom Singapore, Viu<\/strong>
Client Organisation: National Environment Agency
Campaign: K-dramatizing Public Hygiene in Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nTSL Media Group<\/strong>
Client Organisation: Scoot
Campaign: Scoot National Day 2024 #ScootHomecoming<\/td>\n<\/tr>\n
\"\"<\/td>\nVML Singapore<\/strong>
Client Organisation: HSBC Bank (Singapore)
Campaign: HSBC Mind Athletes<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”1. Most Creative \u2013 Cause Marketing” disabled_on=”on|on|on” admin_label=”1. Most Creative \u2013 Cause Marketing” _builder_version=”4.27.0″ _module_preset=”default” disabled=”on” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
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[\/et_pb_toggle][et_pb_toggle title=”1. Excellence in B2B Content Strategy” admin_label=”1. Excellence in B2B Content Strategy” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nAnalytic Partners<\/strong>
Campaign: The CMO Office by Analytic Partners
Agency: Moore’s Lore Media<\/td>\n<\/tr>\n
\"\"<\/td>\nDesignSingapore Council<\/strong>
Campaign: Singapore by Design
Agencies: Fortune Brand Studio, Casual<\/td>\n<\/tr>\n
\"\"<\/td>\nSingtel\u00a0<\/strong>
Campaign: Singapore Dreamin’
Agency: SPH Content Lab<\/td>\n<\/tr>\n
\"\"<\/td>\nSingtel<\/strong>
Campaign: CUBICL\u03a3 LIFE: Making IT Relatable
Agency: Hogarth Worldwide<\/td>\n<\/tr>\n
\"\"<\/td>\nST Engineering<\/strong>
Campaign: Smart City: Engineering Meets Technology for Humanity
Agency: Salween Group<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”2. Precision in Audience Targeting” admin_label=”2. Precision in Audience Targeting” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nBakeomaniac<\/strong>
Campaign: From Save to Bake: Serving Southeast Asia\u2019s Festive Home Bakers<\/td>\n<\/tr>\n
\"\"<\/td>\nCycle & Carriage<\/strong>
Campaign: The A-List Drive with Cycle & Carriage 2025
Agency: Burda Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nNational Gallery Singapore<\/strong>
Campaign: The Gallery Institutional Campaign
Agency: Jellyfish Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nShilla Travel Retail<\/strong>
Brand: The Shilla Duty Free
Campaign: Zootopia \u2018Glow Wild\u2019 festive campaign
Agency: Brand Cellar<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nWatsons<\/strong>
Campaign: Watsons Bugis Reopens<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”3. Content for Change: Driving Social Good” admin_label=”3. Content for Change: Driving Social Good” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nHealth Promotion Board<\/strong>
Campaign: For The Love of Taste: Breaking Singapore\u2019s Salt Obsession
Agency: Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nHealth Promotion Board<\/strong>
Campaign: HPB \u2013 GO-GOTONG ROYONG-GO!
Agencies: TBWA Singapore, Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nHealth Promotion Board<\/strong>
Campaign: HPB – Don\u2019t Toy With Your Life
Agencies: TBWA Singapore, Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nHealth Promotion Board<\/strong>
Campaign: IT ALL ADDS UP: THE CAMPAIGN THAT MADE SMALL WINS FEEL EPIC
Agencies: TBWA Singapore, Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nInfocomm Media Development Authority (IMDA)<\/strong>
Campaign: Digital for Life
Agency: Type A<\/td>\n<\/tr>\n
\"\"<\/td>\nMillennium Hotels and Resorts<\/strong>
Campaign: A Thousand Ways of Care: Community Giving and Breast Cancer Awareness<\/td>\n<\/tr>\n
\"\"<\/td>\nNTUC Health<\/strong>
Campaign: More Than a Haircut: Celebrity Volunteers at NTUC Health<\/td>\n<\/tr>\n
\"\"<\/td>\nNTUC Health<\/strong>
Campaign: Who Knows Mum Best?<\/td>\n<\/tr>\n
\"\"<\/td>\nSingapore Kindness Movement<\/strong>
Campaign: Be Greater – PSAs<\/td>\n<\/tr>\n
\"\"<\/td>\nSinglife<\/strong>
Campaign: Singlife Gets Behind Underserved Communities \u2013 Wheelchair Rugby<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”4. Excellence in Creator & Influencer Partnerships” admin_label=”4. Excellence in Creator & Influencer Partnerships” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAIA<\/strong>
Campaign: AIA Road to HYROX
Agency: CAA<\/td>\n<\/tr>\n
\"\"<\/td>\nBloomr.SG, Mediacorp<\/strong>
Campaign: Get Healthy SG<\/td>\n<\/tr>\n
\"\"<\/td>\nCitibank Singapore<\/strong>
Brand: Citi Credit Cards
Campaign: Citi Cards Privileges Campaign
Agencies: PMCI, Spark Foundry<\/td>\n<\/tr>\n
\"\"<\/td>\nHealth Promotion Board<\/strong>
Campaign: HPB – Don\u2019t Toy With Your Life
Agencies: TBWA Singapore, Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nLifestyleAsia<\/strong>
Campaign: LSA Made in Asia<\/td>\n<\/tr>\n
\"\"<\/td>\nMillennium Hotels and Resorts<\/strong>
Campaign: MSRP Grand Launch & M Social Collective: Sustaining Momentum Through Event-Led PR<\/td>\n<\/tr>\n
\"\"<\/td>\nNTUC Health<\/strong>
Campaign: More Than a Haircut: Celebrity Volunteers at NTUC Health<\/td>\n<\/tr>\n
\"\"<\/td>\nNTUC Health<\/strong>
Campaign: A Christmas Lookbook: Style Across Generations<\/td>\n<\/tr>\n
\"\"<\/td>\nSingtel<\/strong>
Campaign: Singtel\u2019s Turning One Day to Day 1<\/td>\n<\/tr>\n
\"\"<\/td>\nUnited Overseas Bank<\/strong>
Campaign: UOB Voices<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”5. Most Immersive Brand Experience” admin_label=”5. Most Immersive Brand Experience” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nBloomr.SG, Mediacorp<\/strong>
Campaign: Discover Brinecorp 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nChevron<\/strong>
Brand: Caltex
Campaign: CaltexGO \u2013 CNY Fuel Good Fortune Spin
Agencies: WPP Media, VML<\/td>\n<\/tr>\n
\"\"<\/td>\nCitibank Singapore<\/strong>
Brand: Citi SMRT Card
Campaign: Citi and SMRT 20th Year of Partnership \u2013 Take Your Savings Places
Agencies: Spark Foundry, Nine:TwentyEight, PMCI<\/td>\n<\/tr>\n
\"\"<\/td>\nHealth Promotion Board<\/strong>
Campaign: HPB – Don\u2019t Toy With Your Life
Agencies: TBWA Singapore, Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nHealth Promotion Board<\/strong>
Campaign: NUTRI-GRADE VENDING MACHINE: THE POWER OF GAMIFIED PRODUCT SAMPLING
Agencies: TBWA Singapore, Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nMaybank Singapore<\/strong>
Campaign: Served Your Way. Maybank.<\/td>\n<\/tr>\n
\"\"<\/td>\nMount Faber Leisure Group<\/strong>
Brand: Singapore Cable Car
Campaign: Pok\u00e9mon Day-to-Night Adventure Presented by Singapore Cable Car
Agencies: The Little Spaceship, Mad Hat Asia<\/td>\n<\/tr>\n
\"\"<\/td>\nSingtel<\/strong>
Campaign: Singtel\u2019s Don’t Leave It Up to Luck
Agency: Leo Singapore (Chemistry)<\/td>\n<\/tr>\n
\"\"<\/td>\nWatsons<\/strong>
Campaign: Glam Mas Gift Quest<\/td>\n<\/tr>\n
\"\"<\/td>\nWatsons<\/strong>
Brand:
Campaign: BeYou-tiful Beauty Fest 2025<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”6. Most Intelligent Content: Best Use of Data & Insights” admin_label=”6. Most Intelligent Content: Best Use of Data & Insights” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nHealth Promotion Board<\/strong>
Campaign: From Sugar Rush to Sugar Crush: How Healthier Drinks Won CNY
Agency: Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nScoot<\/strong>
Campaign: Scoot’s Inaugural Solo Travel Trend Report
Agencies: We. Communications Singapore, We. Communications Australia, Cognito Indonesia, Zeno Malaysia, Mutant Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nUnited Overseas Bank<\/strong>
Campaign: It\u2019s You Time<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”7. Excellence in Social-First Strategy” admin_label=”7. Excellence in Social-First Strategy” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCitibank Singapore<\/strong>
Brand: Citi Credit Cards
Campaign: Citi Cards Privileges Campaign
Agencies: PMCI, Spark Foundry<\/td>\n<\/tr>\n
\"\"<\/td>\nNTUC Health<\/strong>
Campaign: Community Care Day 2025: Meet Programme Associate Irfan<\/td>\n<\/tr>\n
\"\"<\/td>\nPrestige Singapore<\/strong>
Campaign: Prestige Women of Power 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nSingapore Tourism Board<\/strong>
Campaign: Where Chefs Eat
Agency: Maker Lab<\/td>\n<\/tr>\n
\"\"<\/td>\nSingtel Telecommunications<\/strong>
Brand: Singtel
Campaign: Singtel\u2019s Hello SG60, Hello Possibilities
Agencies: Leo Singapore, Publicis Chemistry<\/td>\n<\/tr>\n
\"\"<\/td>\nUnited Overseas Bank<\/strong>
Campaign: UOB Voices<\/td>\n<\/tr>\n
\"\"<\/td>\nUnited Overseas Bank<\/strong>
Campaign: It\u2019s You Time<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”8. Mastery in Long-Form Video Storytelling” admin_label=”8. Mastery in Long-Form Video Storytelling” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nBuilding and Construction Authority<\/strong>
Campaign: Building Singapore: The people and technology shaping our built environment
Agency: SPH Content Lab<\/td>\n<\/tr>\n
\"\"<\/td>\nEsplanade – Theatres on the Bay<\/strong>
Campaign: Baybeats: B-sides (the making of Baybeats)
Agency: Produced by The Gap People<\/td>\n<\/tr>\n
\"\"<\/td>\nION Orchard<\/strong>
Campaign: Mario’s Vacation Home in Singapore
Agency: BurdaLuxury<\/td>\n<\/tr>\n
\"\"<\/td>\nJetPac<\/strong>
Campaign: The Travel Virgin Show
Agency: ballsy<\/td>\n<\/tr>\n
\"\"<\/td>\nMINDEF
<\/strong>Brand: The Digital and Intelligence Service
Campaign: DIS Changes Everything
Agency: DSTNCT<\/td>\n<\/tr>\n
\"\"<\/td>\nMinistry of Digital Development and Information<\/strong>
Brand: ForwardSG
Campaign: Let\u2019s Begin
Agency: DSTNCT<\/td>\n<\/tr>\n
\"\"<\/td>\nNBA Asia<\/strong>
Campaign: \u201cLevel Up presented by SoftBank\u201d: An NBA Rising Stars Invitational Docuseries<\/td>\n<\/tr>\n
\"\"<\/td>\nSingapore Kindness Movement<\/strong>
Campaign: Multicultural Mosaics – Murukku<\/td>\n<\/tr>\n
\"\"<\/td>\nSingtel\u00a0<\/strong>
Campaign: Singapore Dreamin’
Agency: SPH Content Lab<\/td>\n<\/tr>\n
\"\"<\/td>\nSingtel\u00a0<\/strong>
Campaign: Majulah Singapura
Agency: Akanga Film Asia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”9. Excellence in Short-Form & Snackable Video” admin_label=”9. Excellence in Short-Form & Snackable Video” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nBloomr.SG, Mediacorp<\/strong>
Campaign: Mini Social Justice Warrior<\/td>\n<\/tr>\n
\"\"<\/td>\nChevron<\/strong>
Brand: Caltex
Campaign: CaltexGO \u2013 #FuelYourPassion (VOU)
Agencies: WPP Media, VML<\/td>\n<\/tr>\n
\"\"<\/td>\nInfocomm Media Development Authority (IMDA)<\/strong>
Campaign: Digital for Life
Agency: Type A<\/td>\n<\/tr>\n
\"\"<\/td>\nMinistry of Digital Development and Information<\/strong>
Brand: The SG Brand (@singapore)
Campaign: @singapore
Agency: DSTNCT<\/td>\n<\/tr>\n
\"\"<\/td>\nNTUC Health<\/strong>
Campaign: Unexpected Sketch Buddy<\/td>\n<\/tr>\n
\"\"<\/td>\nNTUC Health<\/strong>
Campaign: A Christmas Lookbook: Style Across Generations<\/td>\n<\/tr>\n
\"\"<\/td>\nPrudential Assurance Company Singapore<\/strong>
Campaign: Under One Roof
Agency: Click 2 View<\/td>\n<\/tr>\n
\"\"<\/td>\nScoot<\/strong>
Campaign: Scoot with Heart 2025: Turning “What if’ into Moments That Matter”
Agencies: The Smart Local, We. Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nSingapore Kindness Movement<\/strong>
Campaign: Be Greater – PSAs<\/td>\n<\/tr>\n
\"\"<\/td>\nUnited Overseas Bank<\/strong>
Campaign: It\u2019s You Time<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”10. Best Integrated Campaign” admin_label=”10. Best Integrated Campaign” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCitibank Singapore, Mastercard Asia\/Pacific<\/strong>
Brand: Citi Mastercard
Campaign: Citi Mastercard Million Dollar Giveaway
Agencies: Spark Foundry, PMCI, Nine: TwentyEight<\/td>\n<\/tr>\n
\"\"<\/td>\nFor Real Co.<\/strong>
Campaign: “For Real Co.Turning Real Connection Into Real Community by Gushcloud International”
Agency: Gushcloud International<\/td>\n<\/tr>\n
\"\"<\/td>\nHealth Promotion Board<\/strong>
Campaign: HPB – Don\u2019t Toy With Your Life
Agencies: TBWA Singapore, Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nHealth Promotion Board<\/strong>
Campaign: For The Love of Taste: Breaking Singapore\u2019s Salt Obsession
Agency: Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nHealth Promotion Board<\/strong>
Campaign: IT ALL ADDS UP: TURNING MICRO-MOMENTS INTO MACRO IMPACT
Agencies: TBWA Singapore, Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nHong Leong Finance<\/strong>
Brand: Premium SAVER Account & HLF Digital App
Campaign: Life is Simpler
Agency: Salt Creatives<\/td>\n<\/tr>\n
\"\"<\/td>\nMaybank Singapore<\/strong>
Campaign: Served Your Way. Maybank.<\/td>\n<\/tr>\n
\"\"<\/td>\nSingtel<\/strong>
Campaign: Singapore Dreamin’
Agency: SPH Content Lab<\/td>\n<\/tr>\n
\"\"<\/td>\nSingtel\u00a0<\/strong>
Campaign: Broadband Built Different
Agencies: WPP Production, OMD<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Association of Banks in Singapore<\/strong>
Campaign: Smart Payments Made Simpler
Agency: Burson Singapore<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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