{"id":9977,"date":"2021-01-13T21:27:33","date_gmt":"2021-01-13T13:27:33","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/content360-sg\/?page_id=9977"},"modified":"2026-03-31T16:18:32","modified_gmt":"2026-03-31T08:18:32","slug":"agenda-day-2","status":"publish","type":"page","link":"https:\/\/conferences.marketing-interactive.com\/content360-sg\/agenda-day-2\/","title":{"rendered":"Agenda Day 2"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

Agenda<\/strong><\/h2>\n

Day 2, 23 April 2026<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Agenda – Day 2″ module_id=”agenda” module_class=”bg-white last-section agenda ” _builder_version=”4.27.0″ custom_margin=”||0px||false|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”8:00 AM” _builder_version=”4.16″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

8:00 AM<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Registration” _builder_version=”4.16″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Registration<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”8:50 AM” _builder_version=”4.16″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

8:50 AM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Welcome remarks ” _builder_version=”4.16″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Welcome remarks <\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”9:00 AM ” _builder_version=”4.16″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

9:00 AM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Opening session%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

[Opening sesssion]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Of heritage and humanity: Why nostalgia marketing still captivates modern audiences\u202f” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Beyond the browser: Reviving an OG digital brand\u00a0<\/h4>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Moderator:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Moderator:<\/strong>[\/et_pb_text][et_pb_team_member name=”Rezwana Manjur” position=”Editor-in-Chief” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-sg\/wp-content\/uploads\/sites\/21\/2022\/03\/Rezwana-Manjur.jpg” admin_label=”MARKETING-INTERACTIVE – Rezwana Manjur” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE0ODA5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]MARKETING-INTERACTIVE<\/strong>[\/et_pb_team_member][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Speaker:<\/strong>[\/et_pb_text][et_pb_team_member name=”Dominic Law” position=”CEO” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-sg\/wp-content\/uploads\/sites\/21\/2025\/11\/Dominic_headshot.jpeg” admin_label=”Neopets” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI2Mjk2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Neopets<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”11:45 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

9:45 AM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Fireside chat%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

[Case study]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”From stagecraft to strategy: The art of marketing that moves audiences\u202f” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Thriving in the chaos: How Duolingo turns internet lores into brand momentum<\/h4>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Speaker:<\/strong>[\/et_pb_text][et_pb_team_member name=”Irene Tong” position=”Regional Marketing Lead, SEA” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-sg\/wp-content\/uploads\/sites\/21\/2025\/12\/Irene_Headshot.jpg” admin_label=”Shangri-La Singapore” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI2NDUyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Duolingo<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”10:45 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

10:15 AM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Morning break ” _builder_version=”4.16″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Morning break<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”10:15 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

10:45 AM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Case study%93″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

[Case study]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Curating content, curating culture: Channelling storytelling and content strategies into museum marketing\u202f” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Curating content, curating culture: Channelling storytelling and content strategies into museum marketing\u202f<\/h4>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Speaker:<\/strong>[\/et_pb_text][et_pb_team_member name=”Aun Koh” position=”Assistant Chief Executive, Marketing and Development” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-sg\/wp-content\/uploads\/sites\/21\/2025\/11\/Aun-Koh_Headshot.jpeg” admin_label=”National Gallery Singapore” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1NTQ1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]National Gallery Singapore<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”11:15 AM” _builder_version=”4.16″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

11:15 AM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Case study%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

[Panel discussion]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Luxury, up close: Recalibrating premium desires beyond exclusivity” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Luxury, up close: Recalibrating premium desires beyond exclusivity\u00a0<\/h4>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Moderator:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Moderator:<\/strong>[\/et_pb_text][et_pb_team_member name=”Marc Braydon” position=”Head of Marketing and Programming ” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-sg\/wp-content\/uploads\/sites\/21\/2026\/03\/Marc_headshot.jpg” admin_label=”Edrington” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4MTUxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Mandala Club<\/strong><\/p>\n

[\/et_pb_team_member][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Speakers:<\/strong><\/p>\n

[\/et_pb_text][et_pb_team_member name=”Amanda Hao” position=”Head of Marketing, SEAPAC” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-sg\/wp-content\/uploads\/sites\/21\/2025\/12\/Amanda-Hao.jpg” admin_label=”Edrington” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4MTUxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Edrington<\/strong>[\/et_pb_team_member][et_pb_team_member name=”Sheine Ebora-Sombero” position=”Head of Marketing and Digital” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-sg\/wp-content\/uploads\/sites\/21\/2026\/01\/Sheine-Ebora-Sombero.jpg” admin_label=”Ferrari Singapore (Ital Auto)” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwNjM5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Ferrari Singapore (Ital Auto)<\/strong><\/p>\n

[\/et_pb_team_member][et_pb_team_member name=”Koo Sok Hoon” position=”Director of Marketing” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-sg\/wp-content\/uploads\/sites\/21\/2025\/11\/Sok-Hoon_Headshot.jpg” admin_label=”Shangri-La Singapore” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1NTUxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Shangri-La Singapore<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”12:15 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

11:45 AM<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Networking lunch” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Networking lunch<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”1:15 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

12:45 PM<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Brand trivia!” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Brand trivia!<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”1:30 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

1:00 PM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Fireside chat%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

[Fireside chat]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”From storytelling to story-doing: A 20 year reflection on purpose and progress” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

From storytelling to story-doing: A 20 year reflection on purpose and progress<\/h4>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Moderator:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Moderator:<\/strong>[\/et_pb_text][et_pb_team_member name=”Rezwana Manjur” position=”Editor-in-Chief” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-sg\/wp-content\/uploads\/sites\/21\/2022\/03\/Rezwana-Manjur.jpg” admin_label=”MARKETING-INTERACTIVE – Rezwana Manjur” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE0ODA5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]MARKETING-INTERACTIVE<\/strong>[\/et_pb_team_member][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Speaker:<\/strong>[\/et_pb_text][et_pb_team_member name=”Karen Ngui” position=”Head of DBS Foundation” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-sg\/wp-content\/uploads\/sites\/21\/2026\/03\/Karen_headshot.jpg” admin_label=”DBS Bank” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4MDUyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

DBS Bank<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”2:00 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

1:45 PM<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Power Hour” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Power Hour<\/h4>\n

Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row color4-box” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

[Power Hour Case Study #1]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”When counterculture meets public safety: How Singapore\u2019s anti-vape campaigns rewired youth culture\u202f” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

No longer human: AI influencer frameworks for content marketing success <\/span><\/span><\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row color4-box” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

[Power Hour Case Study #2]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Dominate by dissent: Turning brand rebellion into cult following\u202f” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Culture at scale: What does it take to build meaningful experiences in a highly digital world?\u00a0<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row color4-box” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

[Power Hour Case Study #3]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Grandstand to the Gram: Winning hearts, hashtags, and long-term loyalty in the Sportainment era\u202f\u202f” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Decoding virality: The science behind content marketing success\u00a0<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”3:00 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

2:45 PM<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Break” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Break<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”4:00 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

3:15 PM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Fireside chat%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

[Case study]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”More than influence: Building closer communities through purposeful content” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Anchored in belief: Community building through values-driven storytelling\u00a0<\/h4>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Moderator:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Speaker: <\/strong><\/p>\n

[\/et_pb_text][et_pb_team_member name=”Nafees Khundker” position=”Group Managing Director and CEO ” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-sg\/wp-content\/uploads\/sites\/21\/2026\/03\/Nafees-Khundker-img.jpg” admin_label=”MARKETING-INTERACTIVE – Rezwana Manjur” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4Mzc0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″ title_text=”Nafees Khundker-img”]<\/p>\n

Muslim Pro<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”3:30 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

3:45 PM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Fireside chat%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

[Case study]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”The stoke factor: Transforming shared moments into movements on social” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Community-led brand IP: Partnerships, platforms and long-term audience value\u00a0<\/h4>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Moderator:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Speaker: <\/strong><\/p>\n

[\/et_pb_text][et_pb_team_member name=”Natalie Chan” position=”Director, Branded Experiences and Partnerships, APAC” image_url=”https:\/\/conferences.marketing-interactive.com\/content360-sg\/wp-content\/uploads\/sites\/21\/2025\/12\/Natalie-Chan-img.jpg” admin_label=”MARKETING-INTERACTIVE – Rezwana Manjur” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4Mzc0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Hasbro <\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”4:50 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

4:20 PM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Closing remarks ” _builder_version=”4.16″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Closing remarks <\/h4>\n

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4:30 PM <\/strong><\/p>\n

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End of conference <\/h4>\n

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Agenda Day 2, 23 April 20268:00 AMRegistration8:50 AM Welcome remarks 9:00 AM [Opening sesssion]Beyond the browser: Reviving an OG digital brand\u00a0Moderator:MARKETING-INTERACTIVESpeaker:Neopets9:45 AM [Case study]Thriving in the chaos: How Duolingo turns internet lores into brand momentumSpeaker:Duolingo10:15 AM Morning break10:45 AM [Case study]Curating content, curating culture: Channelling storytelling and content strategies into museum marketing\u202fSpeaker:National Gallery Singapore11:15 AM […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-9977","page","type-page","status-publish","hentry"],"yoast_head":"\nAgenda Day 2 - Content360 Singapore 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conferences.marketing-interactive.com\/content360-sg\/agenda-day-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agenda Day 2 - Content360 Singapore 2026\" \/>\n<meta property=\"og:description\" content=\"Agenda Day 2, 23 April 20268:00 AMRegistration8:50 AM Welcome remarks 9:00 AM [Opening sesssion]Beyond the browser: Reviving an OG digital brand\u00a0Moderator:MARKETING-INTERACTIVESpeaker:Neopets9:45 AM [Case study]Thriving in the chaos: How Duolingo turns internet lores into brand momentumSpeaker:Duolingo10:15 AM Morning break10:45 AM [Case study]Curating content, curating culture: Channelling storytelling and content strategies into museum marketing\u202fSpeaker:National Gallery Singapore11:15 AM […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/conferences.marketing-interactive.com\/content360-sg\/agenda-day-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Content360 Singapore 2026\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/marketingmagazine.group\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-31T08:18:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/conferences.marketing-interactive.com\/content360-sg\/wp-content\/uploads\/sites\/21\/2023\/04\/C360-Horizontal.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingEds\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/conferences.marketing-interactive.com\/content360-sg\/agenda-day-2\/\",\"url\":\"https:\/\/conferences.marketing-interactive.com\/content360-sg\/agenda-day-2\/\",\"name\":\"Agenda Day 2 - Content360 Singapore 2026\",\"isPartOf\":{\"@id\":\"https:\/\/conferences.marketing-interactive.com\/content360-sg\/#website\"},\"datePublished\":\"2021-01-13T13:27:33+00:00\",\"dateModified\":\"2026-03-31T08:18:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/conferences.marketing-interactive.com\/content360-sg\/agenda-day-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/conferences.marketing-interactive.com\/content360-sg\/agenda-day-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/conferences.marketing-interactive.com\/content360-sg\/agenda-day-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/conferences.marketing-interactive.com\/content360-sg\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Agenda Day 2\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/conferences.marketing-interactive.com\/content360-sg\/#website\",\"url\":\"https:\/\/conferences.marketing-interactive.com\/content360-sg\/\",\"name\":\"Content360 Singapore 2026\",\"description\":\"EMPOWERING CULTURE. 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