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Former VP, Marketing Jacqueline is an expert marketer with over 20 years of experience in consumer marketing across FMCG, QSR and Travel categories. From 2014 to 2020, Jacqueline helmed the marketing function at Singapore Airlines\u2019 subsidiary regional LCC Scoot, responsible for driving Scoot\u2019s consumer experience strategy across digital, brand, social and growth marketing,<\/p>\n Jacqueline is credited for leading the marketing transformation for Scoot. In a category rife with commoditisation, Jacqueline was able to elevate Scoot and give the brand a voice that resonated across cultures as diverse as Japan and India. The social-first brand strategy \u201cEscape the Ordinary\u201d was centred on a Purpose that millennials and Gen X alike could rally behind.<\/p>\n To support the ambitions to scale the business across APAC, Jacqueline built the sustainable digital acquisition framework that integrated and optimised a full-funnel approach and successfully scaled Scoot\u2019s daily revenue 11X over 2014 to 2019.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Speaker’s ProfileJacqueline Loh Former VP, MarketingScoot, Singapore Jacqueline is an expert marketer with over 20 years of experience in consumer marketing across FMCG, QSR and Travel categories. From 2014 to 2020, Jacqueline helmed the marketing function at Singapore Airlines\u2019 subsidiary regional LCC Scoot, responsible for driving Scoot\u2019s consumer experience strategy across digital, brand, social and […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[33],"tags":[],"class_list":["post-11677","post","type-post","status-publish","format-standard","hentry","category-2021-speakers"],"yoast_head":"\n
Scoot, Singapore<\/strong><\/p>\n