{"id":28553,"date":"2026-04-07T14:19:48","date_gmt":"2026-04-07T06:19:48","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/content360-sg\/?p=28553"},"modified":"2026-04-07T14:19:57","modified_gmt":"2026-04-07T06:19:57","slug":"michelle-yang","status":"publish","type":"post","link":"https:\/\/conferences.marketing-interactive.com\/content360-sg\/michelle-yang\/","title":{"rendered":"Michelle Yang"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;members-full-description color3-box &#8221; _builder_version=&#8221;4.27.0&#8243; bottom_divider_height=&#8221;150px&#8221; bottom_divider_flip=&#8221;horizontal&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row admin_label=&#8221;Speaker&#8217;s Profile 2026 &#8211; title&#8221; _builder_version=&#8221;4.27.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_module=&#8221;25524&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text admin_label=&#8221;Speakers profile text&#8221; _builder_version=&#8221;4.27.0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2 class=\"h1\" style=\"text-align: center;\">2026 Speaker&#8217;s <strong class=\"animate\">Profile<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||||false|false&#8221; custom_css_main_element=&#8221; align-items: center;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/conferences.marketing-interactive.com\/content360-sg\/wp-content\/uploads\/sites\/21\/2026\/04\/Michelle_Photo.jpeg&#8221; alt=&#8221;Axiata_Fernie Jasmine&#8221; title_text=&#8221;Michelle_Photo&#8221; _builder_version=&#8221;4.27.0&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.0&#8243; hover_enabled=&#8221;0&#8243; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>Michelle Yang<\/h3>\n<h4>General Manager, Marketing and CRM<\/h4>\n<h5>BMW Eurokars Auto<\/h5>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.0&#8243; custom_padding=&#8221;||0px|||&#8221; hover_enabled=&#8221;0&#8243; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Michelle Yang is a visionary marketing leader with over 25 years of experience spanning lifestyle, fashion, retail, corporate, and automotive industries. Renowned for her ability to build powerful brand foundations, she brings deep expertise in brand strategy, integrated marketing, and data-driven CRM to drive measurable commercial impact.<\/p>\n<p>Throughout her career, Yang has led cross-functional teams to deliver transformative outcomes, consistently surpassing business and profitability targets. As general manager for marketing and CRM, she is particularly recognised for her role in strategically repositioning and elevating the BMW Eurokars Auto brand, redefining luxury automotive experiences through compelling storytelling, immersive events, and customer-centric engagement.<\/p>\n<p>With a strong command of the full sales funnel\u2014from acquisition to loyalty\u2014Yang combines creativity with analytics to maximise customer lifetime value. Her sharp strategic judgment, industry breadth, and passion for excellence make her a respected voice in evaluating agency innovation, effectiveness, and long-term brand impact.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;2026 &#8211; speaker desc &#8211; list head&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; global_module=&#8221;25523&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; 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