

About the Event:
In 2025, the digital marketplace has reached a turning point. Customers demand instant, personalised, and seamless interactions on the platforms they use every day, yet businesses struggle to scale these conversations meaningfully. With over 80% of consumers preferring to engage with brands via messaging, the pressure is on to move beyond slow, fragmented support channels and embrace a truly conversational approach.
The rise of Conversational AI and integrated digital ecosystems is fundamentally reshaping this landscape. This shift presents a powerful opportunity for brands to not only meet but exceed customer expectations, turning everyday interactions into drivers of loyalty and revenue. How can you harness this transformation to build a resilient, future-ready engagement strategy?
As Wati celebrates five years of innovation in this space, we invite you to Conversations 1, dedicated to mastering the new rules of customer engagement. This event is your definitive guide to the technologies and strategies defining the future. Learn how industry leaders are leveraging AI, unifying customer journeys across platforms like WhatsApp and Google, and integrating seamless payment solutions to deliver unparalleled business results.
Why Attend?
- Gain Actionable Insights: Learn from leaders at Wati, Meta, Google, KPay Group on how to build a world-class conversational strategy that drives growth.
- Witness Cutting-Edge Innovation: Experience the debut of next-generation Conversational AI tools designed to automate, personalise, and scale your customer interactions.
- Discover Proven Strategies: Hear from leading brands and industry experts on how to overcome data silos and unify the customer journey from first click to final purchase.
- Experience the Future, First-Hand: Don’t just learn about conversational strategy—live it. From the moment you register, you’ll engage with our exclusive event chatbot on WhatsApp, experiencing a seamless, interactive journey that brings the day’s lessons to life.
- Network with Pioneers: Connect with peers, industry leaders, and innovators who are shaping the future of customer engagement and conversational commerce.
Speakers

Alvita Szeto
Business Director , Greater China
Meta

Manci Man
Co-Owner & Managing Director
Century 21 Goodwin International

William Liu
Branding and Marketing Director
CMER & CKJ
AGENDA
Day(s)
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Hour(s)
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13:30
REGISTRATION & REFRESHMENTS
Arrive and connect with your peers over refreshments before we begin an afternoon of learning and discovery.
13:55
WELCOME REMARKS
14:00
OPENING REMARKS
Speaker:

Bianca Ho
Chief Operating Officer
Wati
14:05
KEYNOTE: THE FUTURE OF ENGAGEMENT ON THE WORLD’S LARGEST MESSAGING PLATFORM
In this vital keynote, Meta’s Alvita Szeto will explore the evolving roadmap for the WhatsApp Business Platform. Discover the emerging trends and powerful new features that will enable enterprises to forge deeper, more valuable customer relationships at scale.
Speaker:

Alvita Szeto
Business Director , Greater China
Meta
14:20
KEYNOTE: A NEW PARADIGM IN CONVERSATIONAL AI
Wati CEO Ken Yeung will unveil a new vision for automated customer engagement. This session introduces AI Agent & Astra, a next-generation AI framework designed to solve the market’s biggest challenges: scaling hyper-personalised conversations, automating complex queries, and delivering intelligent, human-like interactions 24/7.
Speaker:

Ken Yeung
Chief Executive Officer
Wati
14:35
KEYNOTE: ORCHESTRATING THE SEAMLESS CUSTOMER JOURNEY
How do you integrate new technologies without disrupting your workflow? Dylan Kwan will demonstrate how Wati’s enhanced capabilities, including native WhatsApp Calling and new channel support, create a unified and efficient ecosystem for your teams to manage the entire customer lifecycle.
Speaker:

Dylan Kwan
General Manager
Wati
14:45
PANEL DISCUSSION: DRIVING GROWTH ACROSS INDUSTRIES THROUGH SEAMLESS CUSTOMER CONVERSATIONS
Hear directly from senior marketers who are at the forefront of conversational strategy. This panel will explore real-world success stories and the tangible business impact of a unified messaging approach.
- From Acquisition to Advocacy: Strategies for using conversational tools at every stage of the customer lifecycle.
- Measuring What Matters: Unpacking the metrics and ROI of investing in a seamless, conversational customer experience.
- Lessons from the Frontline: Practical advice on implementation, team adoption, and overcoming common challenges.
Speakers:

Dorothy Chau
Founder
Botanic Pretti5

Manci Man
Co-Owner & Managing Director
Century 21 Goodwin International

William Liu
Branding and Marketing Director
CMER & CKJ
15:10
Coffee Break & Networking
15:30
STRATEGY SESSION: FROM CLICKS TO CONVERSATIONS: MASTERING THE GOOGLE CONVERSION FUNNEL
Join experts from Google for a deep dive into optimising your customer acquisition strategy. This session will provide a strategic playbook for using Click-to-Message campaigns and Wati’s WhatsApp integration (WCI) to reduce friction, increase conversion rates, and maximise your return on ad spend.
Speaker:
Aparna Kadan
APAC Product Lead
15:50
PARTNERSHIP PANEL: CLOSING THE LOOP: THE FUTURE OF CONVERSATIONAL COMMERCE
The ultimate goal of seamless engagement is a frictionless transaction. York Liang of KPay Group will discuss the strategic importance of integrated payments within chat. Learn how the Wati and KPay integration is empowering businesses to shorten the sales cycle and boost revenue by allowing customers to pay directly within the conversation.
Speaker:

York Liang
Director, Solution Centre
KPay Group
16:10
CELEBRATING EXCELLENCE: HONOURING 5 YEARS OF CUSTOMER INNOVATION
To mark our 5th anniversary, we are turning the spotlight on our clients. Wati will honour a select group of businesses whose innovative use of conversational technology has set a new standard for excellence and delivered outstanding results.
Presented by:

Bianca Ho
Chief Operating Officer
Wati

Ken Yeung
Chief Executive Officer
Wati
16:30
CLOSING REMARKS & NETWORKING
Conclude the day with our final networking session. Connect with speakers, industry leaders, and peers over drinks to discuss the day’s insights and forge valuable new connections.
17:00
END OF EVENT
Contact us
Joey Teh
Regional Event Producer
MARKETING-INTERACTIVE
joeyt@marketing-interactive.com
Tel: +852 2861 1882