SUPERCHARGING CREATIVITY
Marketing, Tech Innovation, and the Future of Storytelling

A special forum for client-side marketers and creatives

Tuesday, 11 July 2023
9:00 AM – 1:00 PM SGT
Conrad Centennial Singapore
Includes Lunch

ABOUT SUPERCHARGING CREATIVITY:

Brands and marketers are facing a growing challenge: how to stand out in a crowded marketplace where traditional advertising methods are no longer enough to capture the attention of audiences. Consumers are bombarded with thousands of messages each day, and it’s becoming increasingly difficult to create content that breaks through the noise.
The solution to this problem lies in the intersection of creativity and technology. By embracing the latest innovations in storytelling, marketers can create more engaging and memorable experiences for their audiences. Web 3.0, AI and XR Production are just some of the technologies that are transforming the art of storytelling and offering new opportunities to captivate and delight audiences.
But technology alone is not enough. What marketers need to get right is using technology in a way that enhances and amplifies the creative message.
By attending Supercharging Creativity, a half-day seminar dedicated to exploring this subject in-depth, marketers and creative professionals can gain a deeper understanding of how technology and creativity are converging and learn practical strategies for leveraging the latest innovations to create more impactful campaigns.

From case studies of successful campaigns that have used technology to create immersive experiences, to discussions exploring the latest tools for AI-powered curation, attendees will leave the seminar equipped with the knowledge and skills they need to take their storytelling to the next level.

ATTEND SUPERCHARGING CREATIVITY:

An in-depth exploration of the impact of AI, web 3.0, XR Production and other emerging technologies on the art of storytelling
A discussion of the latest trends in the world of marketing and how technology is helping to shape the future of the creative process
Practical tips and insights on how to use AI as a marketing tool for powerful visual curation
Case studies and real-world examples of successful campaigns that have leveraged the latest technologies to create engaging and immersive experiences for audiences

Featuring leading marketing and tech professionals from across the region, this is one opportunity you don’t want to miss!

Speakers

Guan Hin Tay

Creative Chairman

BBDO Singapore

Grace Astari

Creative & Culture Director, APAC Innovation, Global COE

Diageo

Stefan Britton

Senior Director, New Business & Innovation Solutions

Shutterstock

Aiden Darné

VP, Head of Global Production

Shutterstock Studios

Soren Beaulieu

Regional Content & Strategy Director

MARKETING-INTERACTIVE

AGENDA

11 July 2023
9:00 AM – 1:00 PM SGT

Day(s)

:

Hour(s)

:

Minute(s)

:

Second(s)

9:00 am

Registration

9:50 am

Opening

10:00 am

Embracing Change for a Creative Future

Did the printing press improve literacy? Did the record player revolutionise the music industry? Did the camera change the way we capture art? Join Shutterstock’s Stefan Britton to learn how disruptive technology has impacted the creative industry throughout history, and how it is doing so today with generative AI. Stefan will share best practices on how to leverage these new tools ethically to supercharge your storytelling.

Stefan Britton

Senior Director, New Business & Innovation Solutions

Shutterstock

10:30 am

Virtual Production: The Key to Create Impactful Campaigns

Virtual production technologies have revolutionised the way creative content is conceptualised, produced, and delivered. By leveraging these technologies, you can bring your creative vision to life in a more immersive, efficient, and cost-effective manner. Join Aiden Darne to learn how Shutterstock Studios is reimagining content creation and production with the latest technology.

Aiden Darné

VP, Head of Global Production

Shutterstock Studios

11:00 am

Networking Break

11:15 am

Unleashing the Future: How should brands harness AI and other emerging tech?

What will be in impact of emerging technologies like AI, web 3.0 and XR Production on the creative process? Featuring a panel of leading marketing and tech professionals from across the region, this panel discussion gives insights into the latest trends shaping the marketing landscape. Learn practical tips and strategies for leveraging AI as a marketing tool for powerful visual curation, enhancing your ability to create compelling and engaging content, and gain valuable insights that will empower you to take your storytelling to the next level.

An exploration of AI, web 3.0, XR Production, and their influence on storytelling
Examining the intersection between creativity and technology
Insights and strategies for using emerging tech to stay ahead in a crowded marketplace
Best practices for being morally/ethically responsible with generative AI

Panellists