Grace Astari

Creative & Culture Director, APAC Innovation, Global COE

Diageo

Grace Astari is an award-winning creative marketer with over a decade of experience leading brand strategy and innovation across APAC and the US for Luxury, FMCG and Tech Consumer brands. She is currently leading ground zero ideation in new product creation across all Diageo brands as its Creative & Culture Director for APAC Innovation, from Johnnie Walker and Talisker to new to world brands.

Grace is also the co-founder of UNTAM3D, APAC’s largest Web3 community for women+. She was a judge for Transform Awards Asia and The Drum Marketing Awards, as well as a speaker at ADOBE MAX Conference.