Guan Hin Tay

Creative Chairman

BBDO Singapore

Tay Guan Hin is the Creative Chairman of BBDO Singapore. Previously the Founder of TGH Collective, an independent boutique agency, he has helped Shell, Johnson & Johnson, Abbott, P&G, HSBC, Unilever, and other global brands improve market share and solve business challenges. He operates well within this complexity, always matching flawless execution with inspiring creative ideas, staying true to the DNA of the brand. Guan is a true collaborator, a profound alchemist of creative success in a team working in the most creative agency worldwide network featuring the likes of JWT, Saatchi & Saatchi and Leo Burnett. Guan’s role continues to evolve: delivering insightful creativity that builds on digital and innovative engagement to increase brand preference.

He has been fortunate enough to be recognised in Cannes Lions as a Jury President, D&AD Foreman, One Show Judge, Head of Jury Asia Pacific Effies, creative innovator, and a tank mechanic. As a thought leader, he is a sought-after keynote speaker in many global and regional conventions including Spikes Asia, One Show China, Brand Fest, Adfest, Brand Forum, AdStar, and Cannes Lions.

Guan devotes the same passion that goes into his work by mentoring young talents. He set up the first student awards in Singapore, and spoke and trained students at the first 2004 One Show China and other events including the Spikes Asia Young Academy 2018.