Paul Smitton

Speaker Profile

Chief Executive Officer

Asia Miles

Paul Smitton was appointed Chief Executive Officer of Asia Miles in July 2018. He is responsible for managing Asia’s leading travel and lifestyle rewards programme, which has a portfolio of over 11 million members and more than 700 business partners worldwide.

He has worked in loyalty for more than 20 years in Asia, Oceania, North America and Europe. Before joining Asia Miles, he was running strategy across APAC for retail loyalty specialist, Brand Loyalty, in Hong Kong. In 2017, he was managing director of Aimia, responsible for its global loyalty solution businesses in the Australia and New Zealand markets. Earlier, he headed up North Asia for leading CRM marketing agency ICLP (now Collinson).

His airline experience includes Qantas, where he was executive manager of customer engagement and loyalty solutions; and Virgin Atlantic, as head of loyalty in the UK, and general manager of India. Smitton has a bachelor of commerce in marketing and international business from Auckland University.

Sport is his passion outside of work, and he particularly enjoys weekend rides on his road bike around Hong Kong. He has held Asia Miles membership since 2002.