Basia Borysewicz

Marketing Director
Intel, JAPAC

Basia Borysewicz is responsible for leading marketing strategy and execution covering consumer through to enterprise customer segments across all routes to market.

Prior to joining Intel, she led integrated marketing campaigns and go-to-market strategies to drive new customer acquisition, increase year on year license renewal sales, and digital media footprints for Adobe APAC.

Basia has also performed in country, regional, and global roles during her 10 year’s tenure at Dell Technologies, before joining Adobe. She covered a breadth of roles supporting Dell’s IoT field marketing strategy, pipeline generation for direct, channel, distribution, resellers, and online sales via campaign and lead-gen programs.

Basia holds a Master’s degree in Marketing from the University of New South Wales, and a Bachelor’s degree in Statistics and Demography from Macquarie University. She is also currently pursuing a Master’s degree in Management from Harvard.