{"id":2278,"date":"2020-07-29T10:16:33","date_gmt":"2020-07-29T02:16:33","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/?page_id=2278"},"modified":"2020-11-23T17:27:46","modified_gmt":"2020-11-23T09:27:46","slug":"digital-lab-series","status":"publish","type":"page","link":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia-ds\/digital-lab-series\/","title":{"rendered":"Digital Lab Series"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.5.1″ _module_preset=”default” background_image=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia-ds\/wp-content\/uploads\/sites\/32\/2020\/07\/DMA-main-graphics2.jpg” background_position=”bottom_center”][et_pb_row column_structure=”1_4,3_4″ make_equal=”on” _builder_version=”4.5.1″ animation_direction=”right” custom_css_main_element=”align-items:center;”][et_pb_column type=”1_4″ _builder_version=”4.4.8″][et_pb_image src=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia-ds\/wp-content\/uploads\/sites\/32\/2020\/07\/digital-workshop-white.png” alt=”digital-workshop-white” title_text=”digital-workshop-white” _builder_version=”4.5.1″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.4.8″][et_pb_text _builder_version=”4.5.1″ text_text_color=”#ffffff” header_2_font=”|600|||||||” header_2_text_color=”#ed1c24″ header_2_font_size=”35px” animation_direction=”right”]<\/p>\n

About Digital Lab Series<\/h2>\n

Digital Lab Series will present quick bite-sized learning with practical knowledge and actionable insights in just 30 minutes! Through this series, you will be taught techniques to grow and survive in the digital realm across different disciplines of marketing by industry-leading experts.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.8″ locked=”off”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.5.1″ _module_preset=”default” border_width_bottom=”1px” border_color_bottom=”rgba(0,0,0,0.2)”][et_pb_column type=”1_4″ _builder_version=”4.5.1″ _module_preset=”default”][et_pb_text _builder_version=”4.5.1″ _module_preset=”default”]<\/p>\n

Monday, 5 Oct 2020<\/strong>
4:00pm – 4:30pm<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.5.1″ _module_preset=”default”][et_pb_text _builder_version=”4.5.8″ _module_preset=”default” header_4_font=”|700|||||||” custom_margin=”||0px||false|false”]<\/p>\n

Topic<\/span><\/strong><\/p>\n

From Strategy to Execution: Fostering an organisation-wide digital leadership culture<\/h4>\n
    \n
  • Creating a blueprint for a successful digital transformation<\/li>\n
  • Examine some of the tried and tested methods to cultivate a digital-first culture<\/li>\n
  • Creating a work environment that embeds digital from the top-down<\/li>\n<\/ul>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.5.8″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” locked=”off”]<\/p>\n

    \"AikenTrainer:<\/strong>
    Andrew Tong, <\/b>Global CEO, Aiken Digital<\/b><\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.5.8″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” locked=”off”]<\/p>\n

    \"Mastercard_DominicTrainer:<\/strong>
    Dominic Koh, <\/b>Global Vice President of Digital Marketing, Mastercard<\/b><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.5.1″ _module_preset=”default” border_width_bottom=”1px” border_color_bottom=”rgba(0,0,0,0.2)”][et_pb_column type=”1_4″ _builder_version=”4.5.1″ _module_preset=”default”][et_pb_text _builder_version=”4.5.1″ _module_preset=”default”]<\/p>\n

    Friday, 9 Oct 2020<\/strong>
    4:00pm – 4:30pm<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.5.1″ _module_preset=”default”][et_pb_text _builder_version=”4.5.8″ _module_preset=”default” header_4_font=”|700|||||||” custom_margin=”||0px||false|false”]<\/p>\n

    Topic<\/span><\/strong><\/p>\n

    The Path to Customer-Centricity: Developing customer-centric survey design<\/h4>\n
      \n
    • Exploring best practices in crafting a survey that effectively unlocks your customer\u2019s deepest desires<\/li>\n
    • Effectively audit your customer journey through custom and personalised questions<\/li>\n
    • Determine the right focus to effectively identify consumer needs and deliver customer value\u00a0<\/li>\n<\/ul>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.5.8″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” locked=”off”]<\/p>\n

      \"AsiaTrainer:<\/strong>
      Carsten Ley, <\/strong>Chief Experience Officer, Asia PMO<\/strong><\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.5.1″ _module_preset=”default” border_width_bottom=”1px” border_color_bottom=”rgba(0,0,0,0.2)”][et_pb_column type=”1_4″ _builder_version=”4.5.1″ _module_preset=”default”][et_pb_text _builder_version=”4.5.1″ _module_preset=”default”]<\/p>\n

      Wednesday, 14 Oct 2020<\/strong>
      4:00pm – 4:30pm<\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.5.1″ _module_preset=”default”][et_pb_text _builder_version=”4.5.8″ _module_preset=”default” header_4_font=”|700|||||||” custom_margin=”||0px||false|false”]<\/p>\n

      Topic<\/span><\/strong><\/p>\n

      UX for Marketers: Use UX heuristics to evaluate and improve website<\/h4>\n
        \n
      • Determine consumer needs and concerns to build a website customers love<\/li>\n
      • Explore ways to compile, review and prioritise data collected from experts to evaluate aspects for improvement<\/li>\n
      • Identify the right set of guidelines for UX heuristic prior to evaluating the usability of your website
        <\/strong><\/li>\n<\/ul>\n

        [\/et_pb_text][et_pb_text _builder_version=”4.5.8″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” locked=”off”]<\/p>\n

        \"HappyMarketer_ShushantaTrainer:<\/strong>
        Shushanta Guha,<\/strong> Director, HappyMarketer<\/strong><\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.5.1″ _module_preset=”default” border_width_bottom=”1px” border_color_bottom=”rgba(0,0,0,0.2)”][et_pb_column type=”1_4″ _builder_version=”4.5.1″ _module_preset=”default”][et_pb_text _builder_version=”4.5.1″ _module_preset=”default”]<\/p>\n

        Monday, 19 Oct 2020<\/strong>
        4:00pm – 4:30pm<\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.5.1″ _module_preset=”default”][et_pb_text _builder_version=”4.5.8″ _module_preset=”default” header_4_font=”|700|||||||” custom_margin=”||0px||false|false”]<\/p>\n

        Topic<\/span><\/strong><\/p>\n

        Marketing Analytics: Digital data storytelling and presentation design<\/h4>\n
          \n
        • Incorporating narrative in your data reporting to translate data into digestible bite-size insights<\/li>\n
        • Exploring ways to design data storytelling beyond the use of dashboard<\/li>\n
        • Identify ways to create captivating data visualisations that could effectively influence business decision making\u00a0
          <\/strong><\/li>\n<\/ul>\n

          [\/et_pb_text][et_pb_text _builder_version=”4.5.8″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” locked=”off”]<\/p>\n

          \"TreasureTrainer:<\/strong>
          Sean Valencia, <\/strong>Marketing Strategist, Treasure Data<\/strong><\/p>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.5.1″ _module_preset=”default” border_width_bottom=”1px” border_color_bottom=”rgba(0,0,0,0.2)”][et_pb_column type=”1_4″ _builder_version=”4.5.1″ _module_preset=”default”][et_pb_text _builder_version=”4.5.1″ _module_preset=”default”]<\/p>\n

          Friday, 23 Oct 2020<\/strong>
          4:00pm – 4:30pm<\/p>\n

          [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.5.1″ _module_preset=”default”][et_pb_text _builder_version=”4.5.8″ _module_preset=”default” header_4_font=”|700|||||||” custom_margin=”||0px||false|false”]<\/p>\n

          Topic<\/span><\/strong><\/p>\n

          SEO for Marketers: Strategies, tactics and trends to boost rankings<\/h4>\n
            \n
          • Integrate SEO into your marketing mix that complements and supports other marketing channels<\/li>\n
          • Determine the right metrics for your organisation to effectively measure and analyse SEO performance<\/li>\n
          • Explore some of the habits marketers should incorporate into their daily routine to maximise SEO performance<\/li>\n<\/ul>\n

            [\/et_pb_text][et_pb_text _builder_version=”4.5.8″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” locked=”off”]<\/p>\n

            \"SEO-PR_GregTrainer:<\/strong>
            Greg Jarboe, <\/strong>President & Co-Founder, SEO-PR<\/strong><\/p>\n

            [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.5.1″ _module_preset=”default” border_width_bottom=”1px” border_color_bottom=”rgba(0,0,0,0.2)”][et_pb_column type=”1_4″ _builder_version=”4.5.1″ _module_preset=”default”][et_pb_text _builder_version=”4.5.8″ _module_preset=”default”]<\/p>\n

            Wednesday, 28 Oct 2020<\/strong>
            11:00am – 11:30am<\/p>\n

            [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.5.1″ _module_preset=”default”][et_pb_text _builder_version=”4.5.8″ _module_preset=”default” header_4_font=”|700|||||||” custom_margin=”||0px||false|false”]<\/p>\n

            Topic<\/span><\/strong><\/p>\n

            Messaging-based automation: Transforming CX across different messaging channels<\/h4>\n
              \n
            • Enabling conversational services and experience to transform your customer journey<\/li>\n
            • Identify ways to use messaging-based automation to champion customer convenience<\/li>\n
            • Highlighting the importance of customer interactions through AI-powered personalisation
              <\/strong><\/li>\n<\/ul>\n

              [\/et_pb_text][et_pb_text _builder_version=”4.5.8″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” locked=”off”]<\/p>\n

              \"Antsomi_TeckChoonTrainer:<\/strong>
              Teck Choon Serm, <\/strong>Co-Founder & CEO, Antsomi<\/strong><\/p>\n

              [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.5.1″ _module_preset=”default” border_width_bottom=”1px” border_color_bottom=”rgba(0,0,0,0.2)”][et_pb_column type=”1_4″ _builder_version=”4.5.1″ _module_preset=”default”][et_pb_text _builder_version=”4.5.8″ _module_preset=”default”]<\/p>\n

              Wednesday, 28 Oct 2020<\/strong>
              4:00pm – 4:30pm<\/p>\n

              [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.5.1″ _module_preset=”default”][et_pb_text _builder_version=”4.5.8″ _module_preset=”default” header_4_font=”|700|||||||” custom_margin=”||0px||false|false”]<\/p>\n

              Topic<\/span><\/strong><\/p>\n

              Content scaling: Driving cross-channel variety in creative production<\/h4>\n
                \n
              • Maximise creative output and variety with your in-house creative team<\/li>\n
              • Reimagine creative production for agility and efficiency<\/li>\n
              • Discover brand success stories on creative automation<\/li>\n<\/ul>\n

                [\/et_pb_text][et_pb_text _builder_version=”4.5.8″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” locked=”off”]<\/p>\n

                \"Celtra_Raushida\"Trainer:<\/strong>
                Raushida Vasaiwala, <\/strong>General Manager, Celtra, APAC\u00a0<\/strong><\/p>\n

                [\/et_pb_text][et_pb_text _builder_version=”4.6.6″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” locked=”off”]<\/p>\n

                \"Celtra_RamkrishnaTrainer:<\/strong>
                Ramkrishna Yumnam,<\/strong> Sales Director, Celtra APAC<\/strong><\/p>\n

                [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.6.6″ _module_preset=”default” hover_enabled=”0″ border_width_bottom=”1px” border_color_bottom=”rgba(0,0,0,0.2)” sticky_enabled=”0″ locked=”off”][et_pb_column type=”1_4″ _builder_version=”4.5.1″ _module_preset=”default”][et_pb_text _builder_version=”4.6.6″ _module_preset=”default”]<\/p>\n

                Tuesday, 1 Dec 2020<\/strong>
                4:00pm – 4:30pm<\/p>\n

                [\/et_pb_text][et_pb_image src=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2020\/09\/New-150×150.png” alt=”New” title_text=”New” admin_label=”New Icon” _builder_version=”4.5.8″ _module_preset=”default” z_index=”99″ width=”80px” custom_margin=”-10%||||false|false” custom_margin_tablet=”” custom_margin_phone=”-5%||||false|false” custom_margin_last_edited=”on|phone” locked=”off”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.5.1″ _module_preset=”default”][et_pb_text _builder_version=”4.6.6″ _module_preset=”default” header_4_font=”|700|||||||” custom_margin=”||0px||false|false”]<\/p>\n

                Topic<\/span><\/strong><\/p>\n

                CX Transformation: Redefine customer experience with AI and ML tools<\/h4>\n
                  \n
                • Unleash the value of AI and ML by analysing data and content in an organisation<\/li>\n
                • Learn ways to effectively sift through data, and convert it into meaningful insights<\/li>\n
                • Delivering personalised experiences at scale by exploring how you could leverage AI and ML<\/li>\n<\/ul>\n

                  [\/et_pb_text][et_pb_text _builder_version=”4.6.6″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” locked=”off”]<\/p>\n

                  \"Adobe_HiroTrainer:<\/strong>
                  Hiro Awanohara,<\/strong> Senior Product Manger & Regional Evangelist, Adobe<\/strong><\/p>\n

                  [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.5.1″ _module_preset=”default” border_width_bottom=”1px” border_color_bottom=”rgba(0,0,0,0.2)” locked=”off”][et_pb_column type=”1_4″ _builder_version=”4.5.1″ _module_preset=”default”][et_pb_text _builder_version=”4.6.6″ _module_preset=”default”]<\/p>\n

                  Friday, 4 Dec 2020<\/strong>
                  4:00pm – 4:30pm<\/p>\n

                  [\/et_pb_text][et_pb_image src=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2020\/09\/New-150×150.png” alt=”New” title_text=”New” admin_label=”New Icon” _builder_version=”4.5.8″ _module_preset=”default” z_index=”99″ width=”80px” custom_margin=”-10%||||false|false” custom_margin_tablet=”” custom_margin_phone=”-5%||||false|false” custom_margin_last_edited=”on|phone” locked=”off”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.5.1″ _module_preset=”default”][et_pb_text _builder_version=”4.6.6″ _module_preset=”default” header_4_font=”|700|||||||” custom_margin=”||0px||false|false”]<\/p>\n

                  Topic<\/span><\/strong><\/p>\n

                  Creatives and media integration: Drive innovation in the programmatic world<\/h4>\n
                    \n
                  • Learning how programmatic creatives fit into overall media strategy and process<\/li>\n
                  • Dynamically personalising creatives at scale based on data strategy<\/li>\n
                  • Achieving business result by exploring the creative possibilities<\/li>\n<\/ul>\n

                    [\/et_pb_text][et_pb_text _builder_version=”4.6.6″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” locked=”off”]<\/p>\n

                    \"Adzymic-Travis\"Trainer:<\/strong>
                    Travis Teo,<\/strong> Executive Director, Adzymic<\/strong><\/p>\n

                    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.5.1″ _module_preset=”default” border_width_bottom=”1px” border_color_bottom=”rgba(0,0,0,0.2)” locked=”off”][et_pb_column type=”1_4″ _builder_version=”4.5.1″ _module_preset=”default”][et_pb_text _builder_version=”4.6.6″ _module_preset=”default”]<\/p>\n

                    Friday, 7 Dec 2020<\/strong>
                    4:00pm – 4:30pm<\/p>\n

                    [\/et_pb_text][et_pb_image src=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2020\/09\/New-150×150.png” alt=”New” title_text=”New” admin_label=”New Icon” _builder_version=”4.5.8″ _module_preset=”default” z_index=”99″ width=”80px” custom_margin=”-10%||||false|false” custom_margin_tablet=”” custom_margin_phone=”-5%||||false|false” custom_margin_last_edited=”on|phone” locked=”off”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.5.1″ _module_preset=”default”][et_pb_text _builder_version=”4.6.6″ _module_preset=”default” header_4_font=”|700|||||||” custom_margin=”||0px||false|false”]<\/p>\n

                    Topic<\/span><\/strong><\/p>\n

                    CRM Evolution: Reimagining campaigns with customer-centric marketing<\/h4>\n
                      \n
                    • Leveraging on technology to integrate customer experience at scale<\/li>\n
                    • Operationalise experience delivery across marketing channels and functions<\/li>\n
                    • Embracing on highly-targeted messaging to go beyond campaign creative creation<\/li>\n<\/ul>\n

                      [\/et_pb_text][et_pb_text _builder_version=”4.6.6″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” locked=”off”]<\/p>\n

                      \"Freshworks-VenuTrainer:<\/strong>
                      Venu Mohan,<\/strong> Senior Product Specialist, Freshworks Inc.<\/strong><\/p>\n

                      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.5.8″ _module_preset=”default” width=”40%”][et_pb_column type=”1_2″ _builder_version=”4.5.8″ _module_preset=”default”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NDAifX0=@” url_new_window=”on” button_text=”Buy Tickets” button_alignment=”center” disabled_on=”off|off|off” admin_label=”Buy Tickets Btn” _builder_version=”4.5.8″ _dynamic_attributes=”button_url” custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#ed1c24″ button_border_color=”#e63946″ button_font=”|700||on|||||” button_use_icon=”off” button_text_color_last_edited=”off|desktop” saved_tabs=”all” locked=”off” button_bg_color__hover_enabled=”on|desktop” button_bg_color__hover=”rgba(0,0,0,0)” button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on|desktop” button_text_color__hover=”#ed1c24″][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.5.8″ _module_preset=”default”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijk2NSJ9fQ==@” url_new_window=”on” button_text=”Request Brochure” button_alignment=”center” disabled_on=”off|off|off” admin_label=”Request Brochure Btn” _builder_version=”4.5.8″ _dynamic_attributes=”button_url” custom_button=”on” button_text_size=”16px” button_border_color=”#e63946″ button_font=”|700||on|||||” button_use_icon=”off” button_border_color_tablet=”” button_border_color_phone=”” button_border_color_last_edited=”on|phone” saved_tabs=”all” locked=”off” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#ed1c24″ button_bg_enable_color__hover=”on” button_border_color__hover_enabled=”on|desktop” button_border_color__hover=”#ed1c24″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

                      About Digital Lab Series Digital Lab Series will present quick bite-sized learning with practical knowledge and actionable insights in just 30 minutes! Through this series, you will be taught techniques to grow and survive in the digital realm across different disciplines of marketing by industry-leading experts.Monday, 5 Oct 20204:00pm – 4:30pmTopic From Strategy to Execution: […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-2278","page","type-page","status-publish","hentry"],"yoast_head":"\nDigital Lab Series - Digital Marketing Asia DS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia-ds\/digital-lab-series\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Lab Series - Digital Marketing Asia DS\" \/>\n<meta property=\"og:description\" content=\"About Digital Lab Series Digital Lab Series will present quick bite-sized learning with practical knowledge and actionable insights in just 30 minutes! 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