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About Digital Lab Series
Digital Lab Series will present quick bite-sized learning with practical knowledge and actionable insights in just 30 minutes! Through this series, you will be taught techniques to grow and survive in the digital realm across different disciplines of marketing by industry-leading experts.
Monday, 5 Oct 2020
4:00pm – 4:30pm
Topic
From Strategy to Execution: Fostering an organisation-wide digital leadership culture
- Creating a blueprint for a successful digital transformation
- Examine some of the tried and tested methods to cultivate a digital-first culture
- Creating a work environment that embeds digital from the top-down
Trainer:
Andrew Tong, Global CEO, Aiken Digital
Trainer:
Dominic Koh, Global Vice President of Digital Marketing, Mastercard
Friday, 9 Oct 2020
4:00pm – 4:30pm
Topic
The Path to Customer-Centricity: Developing customer-centric survey design
- Exploring best practices in crafting a survey that effectively unlocks your customer’s deepest desires
- Effectively audit your customer journey through custom and personalised questions
- Determine the right focus to effectively identify consumer needs and deliver customer value
Trainer:
Carsten Ley, Chief Experience Officer, Asia PMO
Wednesday, 14 Oct 2020
4:00pm – 4:30pm
Topic
UX for Marketers: Use UX heuristics to evaluate and improve website
- Determine consumer needs and concerns to build a website customers love
- Explore ways to compile, review and prioritise data collected from experts to evaluate aspects for improvement
- Identify the right set of guidelines for UX heuristic prior to evaluating the usability of your website
Trainer:
Shushanta Guha, Director, HappyMarketer
Monday, 19 Oct 2020
4:00pm – 4:30pm
Topic
Marketing Analytics: Digital data storytelling and presentation design
- Incorporating narrative in your data reporting to translate data into digestible bite-size insights
- Exploring ways to design data storytelling beyond the use of dashboard
- Identify ways to create captivating data visualisations that could effectively influence business decision making
Trainer:
Sean Valencia, Marketing Strategist, Treasure Data
Friday, 23 Oct 2020
4:00pm – 4:30pm
Topic
SEO for Marketers: Strategies, tactics and trends to boost rankings
- Integrate SEO into your marketing mix that complements and supports other marketing channels
- Determine the right metrics for your organisation to effectively measure and analyse SEO performance
- Explore some of the habits marketers should incorporate into their daily routine to maximise SEO performance
Trainer:
Greg Jarboe, President & Co-Founder, SEO-PR
Wednesday, 28 Oct 2020
11:00am – 11:30am
Topic
Messaging-based automation: Transforming CX across different messaging channels
- Enabling conversational services and experience to transform your customer journey
- Identify ways to use messaging-based automation to champion customer convenience
- Highlighting the importance of customer interactions through AI-powered personalisation
Trainer:
Teck Choon Serm, Co-Founder & CEO, Anstomi
Wednesday, 28 Oct 2020
4:00pm – 4:30pm
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Topic
Content scaling: Driving cross-channel variety in creative production
- Maximise creative output and variety with your in-house creative team
- Reimagine creative production for agility and efficiency
- Discover brand success stories on creative automation
Trainer:
Raushida Vasaiwala, General Manager, Celtra, APAC