Theme 2 Week 2

Data Science & Marketing Analytics

17-19 NOVEMBER | 9AM – 1.30PM
(GMT+8 / SGT)

#DIGITALMARKETINGASIA

VIBRANIUM SPONSOR

treasure data-logo

PLATINUM SPONSOR

Selling Simplified

EXHIBITOR

adzymic

EXHIBITOR

Mintel

About Data Science & Marketing Analytics

DMA-icons-03

As brands are adapting to the shift online, the use of data science and marketing analytics has never been more important. It is becoming increasingly significant for every organisation to delve into the infinite possibilities that emerge when data science, marketing, insights and analytics executives break down silos and work together to drive bottom line impact across the organisation.

Data and insights are symbiotic to drive effective marketing campaigns. Brands often struggle with data overload or do not know how to use different data points from varied online and offline data sources to form a comprehensive analysis and help them make critical decisions for their ‘next steps’.

Powerful Case Studies From

Meet Your Industry Experts

Our full line-up of expert speakers for 2020 will be announced soon – check back for regular updates!

Luiz Barros

Luiz Barros

Global Marketing VP, Data & Media

Anheuser-Busch Inbev, US 

Sylvia Xie

Sylvia Xie

Director, Global Digital, Analytics & Insights

Benefit Cosmetics (LVMH), US

Ryan Den Rooijen

Ryan Den Rooijen

Group Head of Data & Analytics

Chalhoub Group, UAE

Surjit Swain

Surjit Swain

Head of Analytics

Coca-Cola, Asean

Shaily V

Shaily V

Head of Data & Marketing Analytics

Emaar, UAE

Manoj Wadhwa

Manoj Wadhwa

Associate Director of Cybersecurity

EY, Singapore

Bastiaan de Clercq

Bastiaan de Clercq

Head of Digital & Media

Frieslandcampina, Malaysia

Dr. Natawat Saigosoom PMP

Dr. Natawat Saigosoom PMP

SVP Data Science & Analytics

Frasers Property Limited, Thailand

Asha Johnson

Asha Johnson

Global CIO Data Analytics

GE Healthcare, India

Reico Ng

Reico Ng

Head of Data, Digital Marketing

Gojek, Indonesia

Mohit Kapoor

Mohit Kapoor

VP Advertising and Innovation

Jio, India

Donatas Grabliauskas

Donatas Grabliauskas

Marketing Director

Johnson & Johnson, Japan

Juliana Chu

Juliana Chu

Director of Digital and analytics

Kimberly-Clarks, APAC

Raymond Siva

Raymond Siva

Chief Marketing Officer

Malaysia Digital Economy Corporation (MDEC), Malaysia

Vikram Karthick

Vikram Karthick

GM – Digital & Operations

Mahindra Group, India

Bikesh Pathak

Bikesh Pathak

Head of Online Merchandising & Content

Matahari Department Store Tbk, Indonesia 

Neha Chohan

Neha Chohan

Director of Digital Marketing & eCommerce

MoneyGram International Inc, APAC, EMEA

Bahrun Afriansyah

Bahrun Afriansyah

Global Category Director Beverage and Confectionery

PT. Mayora Indah TBK, Indonesia

Rahul Chowdhury

Rahul Chowdhury

Director, Marketing - Digital and Performance

RB, US

Maital Rasmussen

Maital Rasmussen

Global Head of Marketing of Diagnostics Information Solutions

Roche, US

Abhishek Grover

Abhishek Grover

Regional Digital Marketing Head

Samsung, SEA

Wayne Wong

Wayne Wong

VP of Sales

Selling Simplified Group, APAC

Edward Tay

Edward Tay

Chief Executive Officer

Sistema Capital Asia, Singapore

Sachin Tonk

Sachin Tonk

Director Data, Advanced Analytics and Privacy

Standard Chartered, Singapore

Tom Treano

Tom Treano

Vice President of Global Marketing

Treasure Data

Mint Kaewmanorom

Mint Kaewmanorom

Head of Marketing Analytics and Campaign Operations

True Digital Corporation, Thailand

Aliya Ahmed

Aliya Ahmed

Head of Digital Transformation and Communication

United Bank Limited, Pakistan

Puneet Kaur

Puneet Kaur

Head of Data Science Loyalty

Visa, Singapore

If you’d like to suggest a speaker/topic or apply to speak at Digital Marketing Asia 2020 please contact Production Team at production@marketing-interactive.com.

Agenda

Data Science & Marketing Analytics

17 November (Tuesday)

9.00am

Driving robust growth with marketing analytics with an agile data strategy

  • Integrating an agile data strategy that produces actionable insights beyond deployment of analytics technology
  • Identify ways to support the growing demand for actionable data with the lack of digital talents
  • Align business goals and the evolving market with an agile approach in data discovery

Anheuser-Busch-Luiz BarrozSpeaker:
Luiz Barros, Global Marketing VP, Data & Media, Anheuser-Busch Inbev, US

9.40am

Programmatic advertising: Leveraging AI for effective ad placement at a lower cost

  • Integrating the mapping of ad viewing metrics with user data for an efficient ad placement
  • Delving into how AI improves the scalability and precision of digital ad buying
  • Enable efficient media spending by integrating AI to your advertising ecosystem 

10.20am

Screen Break Activity

10.35am

[Panel Discussion] Data transparency: Future-proof your marketing tech stack by managing and owning your data

  • Safeguarding data in an era of security breaches and growing customer distrust
  • Explore the need for data ownership as stringent data regulations are imposed
  • Best practices to ensure quality of data for better decision-making across your organisation

Nissan Motor Corporation_Vikram KarthickPanelist:
Vikram Karthick, GM – Digital & Operations, Mahindra Group, India

United Bank Limited_Aliya AhmedPanelist:
Aliya Ahmed, Head of Digital Communications & Customer Insights, United Bank Limited, Pakistan

PT Mayora Indah Tbk_Bahrun AfriansyahPanelist:
Bahrun Afriansyah, Global Category Director Beverage and Confectionery, PT. Mayora Indah TBK, Indonesia

11.15am

Unlocking the power of digital analytics to personalise at scale

  • Leveraging marketing analytics to enable mass personalisation that delivers value to business
  • Addressing the organisational disconnects that obstructs efficient personalisation
  • Maximise the potential of data and evaluating how brands could prioritise data primed for personalisation

Benefit-Cosmetics-Sylvia-XieSpeaker:
Sylvia Xie,
Director of Global Digital, Analytics and Insights, Benefit Cosmetics (LVMH), US

11.55am

Screen Break Activity

12.10pm

Marketing budget optimisation: Fulfilling the big promise of marketing analytics

  • Integrating Digital analytics and online behaviour to your marketing strategy
  • Learn how you could allocate the right resources in a timely manner with marketing analytics
  • Leveraging marketing mix modelling for digital and traditional media to find the right budget allocation with a dynamic regression model
Frieslandcampina_Bastiaan de Clercq speaking at Digital Marketing Asia 2020Speaker:
Bastiaan de Clercq, Head of Digital & Media, Frieslandcampina, Malaysia

12.50pm

[Panel Discussion] Pricing optimisation: Leveraging consumer insights to establish value-based pricing strategy

  • Integrating consumer’s value into your pricing strategy to drive growth
  • Adopting a data-driven pricing strategy to effectively maximise profit margin
  • Leveraging Big Data to assess and analyse consumer sentiment in the rapidly growing multi-channel complexities
Roche_Maital RasmussenPanelist:
Maital Rasmussen, Global Head of Marketing of Diagnostics Information Solutions, Roche, US

Coca-Cola_Surjit SwainPanelist:
Surjit Swain, Head of Analytics, Coca-Cola, Asean

Matahari Mall_Bikash PathakPanelist:
Bikesh Pathak, Head of Online Merchandising & Content, Matahari Department Store Tbk, Indonesia

1.30pm

Lunch Break

End of conference Day 1

18 November (Wednesday)

9.00am

Driving marketing growth: Leveraging analytics to deliver impact

  • Adopting data-driven decision making within your organisation beginning with digital marketing
  • Evaluating the benefits and importance of practicing data-driven decision making in this digital age
  • Create an efficient decision-making process with business intelligence

Chalhoub Group_Ryan Den RooijenSpeaker:
Ryan Den Rooijen, Group Head of Data & Analytics, Chalhoub Group, UAE

9.40am

Data democratisation: Leveraging on AI to feed profitable insights back to business in real time

  • Fostering a data-driven culture within the organisation to establish an agile business
  • Overcoming data silos within the organisation to maximise productivity within your organisation
  • Practicing a fail-fast system with real-time insights to establish an agile business

Treasure Data_TomSpeaker:
Tom Treanor, Vice President of Global Marketing, Treasure Data

10.20am

Screen Break Activity

10.35am

[Panel Discussion] Understanding and surviving a cookie-less world for effective consumer targeting

  • Examining the landscape of digital marketing as Google phases out third-party cookies by 2022
  • Exploring alternatives to third-party cookie targeting in advertising
  • Evaluating benefits of the increasing reliance on first-party data to drive long-term growth

Emaar_Shaily V speaking at Digital Marketing Asia 2020Panelist:
Shaily V
, Head of Data & Marketing Analytics, Emaar, UAE

MoneyGram_NehaPanelist:
Neha Chohan,
Director of Digital Marketing & eCommerce, MoneyGram International Inc, APAC, EMEA

Kimberly Clark_Juliana ChuPanelist:
Juliana Chu,
Director of Digital and analytics, Kimberly-Clarks, APAC

 

11.15am

Monitoring customer’s online behaviour using marketing intelligence to drive lead conversion

  • Driving consumer retention rate through sentiment analysis
  • Personalising marketing strategy with purchasing behaviour data to enhance consumer engagement
  • Delving into emerging market trends and new opportunities with consumer behaviour data
Jio_Mohit Kapoor speaking at Digital Marketing Asia 2020Speaker:
Mohit Kapoor,
VP Advertising and Innovation, Jio, India

11.55am

Screen Break Activity

12.10pm

The need for speed: Integrating real time insights into your Agile strategy

  • Effectively conducting competitive analysis at speed
  • Optimising marketing campaign strategies at speed to maximise its impact
  • Predicting the changing trends at speed to stay ahead of the curve

RB_Rahul ChowdhurySpeaker:
Rahul Chowdhury,
Director, Marketing – Digital and Performance, RB, US

12.50pm

[Panel Discussion] Breaking the myth: Fostering trust in data for a successful data transformation

  • Identify ways brands could overcome the data analytics trust crisis
  • Maximising campaign ROI with data-driven decision making
  • Examine how you could successfully deploy data-driven digital marketing strategies

True Digital Corp_Mint KaewmanoromPanelist:
Mint Kaewmanorom,
Head of Marketing Analytics and Campaign Operations, True Digital Corporation, Thailand

Gojek-Reico NgPanelist:
Reico Ng,
Head of Data – Digital Marketing, Gojek, Indonesia

Standard Chartered-Sachin TonkPanelist:
Sachin Tonk,
Director Data, Advanced Analytics and Privacy, Standard Chartered, Singapore

GE Healthcare_Asha JohnsonPanelist:
Asha Johnson,
Global CIO Data Analytics, GE Healthcare, India

 

1.30pm

Lunch Break

End of conference Day 2

19 November (Thursday)

9.00am

Succeeding in the next normal: Aligning your data and organisation goals to adapt the latest market dynamic

  • Addressing the immediate challenges and changes in consumer behaviour that may outlive the COVID-19 crisis
  • Mapping out your data journey into the next normal
  • Accelerating digital transformation in the next normal with data-driven innovation

Frasers Property-Dr Natawan SaigosoomSpeaker:
Dr. Natawat Saigosoom PMP,
SVP Data Science & Analytic, Frasers Property Limited, Thailand

9.40am

Protecting brand legacy by defeating ad fraud with Big Data Measurement

  • Addressing the disastrous impact posed by ad fraud
  • Overcome and minimise the risk of ad fraud to drive successful campaigns
  • Leveraging Big Data Measurement to effectively identify signs of ad fraud to prevent losses

10.20am

Screen Break Activity

10.35am

[Panel Discussion] Predictive & Embedded Analytics: Extracting the right information to tailor the best content for customers

  • Assessing historical data to optimise digital campaigns for marketing success
  • Integrating innovation with marketing strategies based on business objectives
  • Overcoming the lack of data literacy within the organisation with embedded analytics
Selling Simplified Group_WaynePanelist:
Wayne Wong,
VP of Sales, Selling Simplified Group, APAC

11.15am

Maximising data ROI: Aligning data strategy and business strategy to drive growth and profitability

  • Discussing the need to iterate data strategy according to the changing consumer sentiment
  • Identify ways to capitalise analytics by establishing a business goal-centric data strategy
  • Exploring practical ways to navigate the complexities in the data-centric digital era
Samsung_Abhishek GroverSpeaker:
Abhishek Grover, Regional Digital Marketing Head, Samsung, SEA

11.55am

Screen Break Activity

12.10pm

Data-driven business initiatives: From data to actionable insights and business execution.

  • Breaking down data to synthesise actionable insights for business decisions
  • The value of deep data to create immediate takeaways for your marketing strategy
  • Measuring campaign success through compelling and comprehensive KPIs
Johnson&Johnson_Donatas Grabliauskas speaking at Digital Marketing Asia 2020Speaker:
Donatas Grabliauskas, Marketing Director, Johnson & Johnson, Japan

12.50pm

[Panel Discussion] Addressing the privacy paradox: Balancing data privacy and hyper-personalisation

  • Bridging the divide between user data privacy and the growing demand for personalisation
  • Addressing the misconceptions of the privacy paradox
  • Creating a symbiotic opportunity between data and personalisation amongst the heightened data privacy

VISA SG_Puneet Kaur speaking at Digital Marketing Asia 2020Panelist:
Puneet Kaur, Head of Data Science Loyalty, Visa, Singapore

EY_Manoj WadhwaPanelist:
Manoj Wadhwa, Associate Director of Cybersecurity, EY, Singapore

Sistema Asia_Edward TayPanelist:
Edward Tay,
Chief Executive Officer, Sistema Asia Capital, Singapore

1.15pm

Lunch Break

End of conference Day 3

4.00pm

Post-conference Virtual Roundtable (By invitation only)

The growing intersection between marketing operations and analytics

  • Evaluating and analysing the need for data-driven decision making within marketing operations
  • Discuss the growing need to optimise marketing-IT collaboration
  • Examine how brands could successfully integrate analytics into marketing operations

Who Should Attend

C-Suite

  • Chief Marketing Officer 
  • Chief Technology Officer 
  • Chief Data Officers 
  • Chief Data Scientist
  • Chief Digital Officer  
  • Chief Analytics Officer
  • Chief Growth Officer  
  • CEO / Managing Director

VPs/Directors/Heads/Leaders of

  • Digital/integrated marketing
  • Marketing technology
  • Data science
  • Data analytics
  • Marketing insights/analytics
  • Consumer insights/analytics
  • Customer intelligence
  • Data mining
  • Business intelligence

VPs/Directors/Heads/Leaders of

  • Marketing intelligence
  • Digital innovation/strategy
  • Performance marketing
  • Product marketing
  • Product innovation
  • Demand generation
  • Data scientists focusing on marketing
  • Product owners