Theme 3 Week 3

Mobile &
E-commerce Marketing

Presented By

Celtra

 

24-26 NOVEMBER | 9AM – 1.30PM(GMT+8 / SGT)

#DIGITALMARKETINGASIA

TITLE SPONSOR

Celtra

VIBRANIUM SPONSOR

UNRULY

EXHIBITOR

adzymic

EXHIBITOR

Appier

About Mobile &
E-commerce Marketing

DMA-icons-04

As the consumer-driven environment becomes increasingly flexible and digitalised, mobile and e-commerce campaigns are evolving to suit a new era of consumer purchasing behaviour. The surge in demand for online purchases are forcing the brands today to accelerate their mobile marketing and multichannel marketing strategies to go beyond measurement, optimisation and automation to create the best digital experiences to remain competitive in the increasingly saturated digital sphere.

Mobile & E-commerce Marketing, brought to you by MARKETING-INTERACTIVE on Week 3 of Digital Marketing Asia 2020, will gather brands to debate and discuss the latest insights and revolutionary strategies on mobile and e-commerce marketing that will help to drive long-term digital customer acquisition, retention – and growth.

Powerful Case Studies From

Meet Your Industry Experts

Our full line-up of expert speakers for 2020 will be announced soon – check back for regular updates!

Matthew Gain

Matthew Gain

SVP, Head of Audible

Amazon, APAC

Bayu Sakti

Bayu Sakti

SVP Head of Digital and Online Marketing

Bank Danamon Indonesia

Anna Ritchie

Anna Ritchie

Global Digital Content Strategy & Operations Director

BIC, US

Paul Soegianto

Paul Soegianto

Chief Strategy Officer

Bluebird Group, Indonesia

Flora Hu

Flora Hu

Head of eCommerce Asia

Carlsberg Group, Hong Kong

Raushida Vasaiwala

Raushida Vasaiwala

General Manager

Celtra, APAC

Raffaele Masi

Raffaele Masi

Global Head of Ecommerce

Coty Inc., Switzerland

Anil Gautam

Anil Gautam

Managing Director

DHL eCommerce, Malaysia

Linda Hassan

Linda Hassan

Group Chief Marketing Officer

Domino’s Pizza, Malaysia & Singapore

Jayne Peressini

Jayne Peressini

Senior Director, Mobile Marketing and Growth

EA, Australia

Burcu Turel

Burcu Turel

Marketing Director, Head of Campaigns & Demand Generation

Ericsson, Singapore

Ji Ching Tang

Ji Ching Tang

Head of Transformation

Eu Yan Sang, Singapore

Soyeon Kim

Soyeon Kim

Director of Marketing

Huawei Mobile Services, APAC

Andrew Yeoh

Andrew Yeoh

Head of Marketing & Innovation – Shopping Centre

IKEA, SEA

Shady Ramadan

Shady Ramadan

Head of Product - Carrefour eCommerce

Majid Al Futtaim, UAE

Venkatesh Subramaniam

Venkatesh Subramaniam

Global Chief Information Security Officer

Olam International, India

Shane Capron

Shane Capron

Global Marketing Director

PayPal, Singapore

Aun Zaidi

Aun Zaidi

Consumer Marketing Director

Philips, Asia

Rishab Mukherjee

Rishab Mukherjee

Brand Director & Global Retail Innovation

P&G, Singapore

Radit Mahindro

Radit Mahindro

Digital Marketing Director

Potato Head Group, Indonesia

Marc Palomeque

Marc Palomeque

General Manager eCommerce

RB, US

Anthony Hymes

Anthony Hymes

Head of Digital Media

Shiseido Group, EMEA

Jayan Dy

Jayan Dy

VP Digital, Head of eCommerce

SM Retail, Philippines 

Joanne Heggie

Joanne Heggie

Head of Marketing

Trip.com, Oceania

Kestrel Lee

Kestrel Lee

Executive Creative Director & Digital Strategist

Advisory member to WARC Rankings, China

Joe Pettigrew

Joe Pettigrew

SVP Commercial Strategy

YOTEL, United Kingdom

If you’d like to suggest a speaker/topic or apply to speak at Digital Marketing Asia 2020 please contact Production Team at production@marketing-interactive.com.

Agenda

Mobile & E-commerce Marketing

24 November (Tuesday)

9.00am

Embracing the new post-crisis norm: Evolving your digital presence to drive growth

  • Evaluating portfolio of opportunities to expand businesses in the digital age
  • Creating a comfortable path for customers to access products with new digital offerings
  • Using automation to reflect current trends on marketing strategies
Bluebird Group_Paul SoegiantoSpeaker:
Paul Soegianto, Chief Strategy Officer, Bluebird Group, Indonesia

9.40am

Scaling e-commerce creativity: How to engage and convert customers by boosting creative volume and variety

  • Achieving robust and automated creative production to seed products across digital channels
  • Bridging the gap between the content your brand needs and business goals you aspire to achieve
  • Exceeding customer expectations by integrating the latest trends to cut through the noise

Celtra_RaushidaSpeaker:
Raushida Vasaiwala, General Manager, Celtra, APAC

10.20am

Screen Break Activity

10.35am

[Panel Discussion] Mobile security: Safeguarding your consumer data from fraud

  • Understanding the needs for digital marketers to keep security top-of-mind
  • Leveraging on social medias as a valuable monitoring tool for tracking real-time references
  • Reducing risks and vulnerabilities by utilising “smart” fraud detection tools

Olam International_Venkatesh SubramaniamPanelist:
Venkatesh Subramaniam, Global Chief Information Security Officer, Olam International, India

11.15am

Measuring the value of performance metric to maximise return on ad spend (ROAS) in an anti-ad culture

  • Examine ways to use conversion value to calculate ROAS and optimise your spending
  • Gather and evaluate insights on your spending to ensure profit is maximised
  • Evolve business models and pricing to place focus on driving business performance
YOTEL_Joe PettigrewSpeaker:
Joe Pettigrew, SVP Commercial Strategy, YOTEL, United Kingdom

11.55am

Screen Break Activity

12.10pm

O2O strategy: Driving consumer engagement at both ends of the funnel with TikTok 

  • Leveraging the burgeoning digital platform to enhance brand awareness
  • Examining ways to drive foot traffic and offline sales with TikTok
  • Deep diving into the secrets of IKEA shopping centres successful partnership with TikTok
IKEA_Andrew YeohSpeaker:
Andrew Yeoh, Head of Marketing & Innovation – Shopping Centre, IKEA, SEA

12.50pm

[Panel Discussion] Digital-first content strategy: Cultivating a unified customer insight by bringing together the product & digital marketing teams

  • Enabling open access to data can empower data-savvy teams
  • Slotting digital marketing in teams to create fluid collaborations across platforms
  • Simplifying tasks in campaign creation by maintaining consistency in tone-of-voice

Ericsson_Burcu speaking at Digital Marketing Asia 2020Panelist:
Burcu Turel, Marketing Director, Head of Campaigns & Demand Generation, Ericsson, Singapore

Philips_Aun ZaidiPanelist:
Aun Zaidi, Consumer Marketing Director, Philips, APAC
P&G_Rishab MukherjeePanelist:
Rishab Mukherjee, Brand Director & Global Retail Innovation, P&G, Singapore

1.30pm

Lunch Break

End of conference Day 1

25 November (Wednesday)

9.00am

Driving towards PPC automation to measure successful results with contextual and demographic targeting

  • Understanding ways PPC automation can speed up your path to achieve higher ROI
  • Extracting high performing data insights for strategic decisions to speed up bid optimisation efforts
  • Maximising PPC efficiency by streamlining your bidding operations for the best ad placement

9.40am

Tackling zero-click searches: Exploring new metrics to drive clicks and customer engagement

  • Assessing how brands should optimise their SEO strategy on featured snippets
  • Identify key metrics for successful keyword research
  • Conducting keyword-driven-testing to effectively reduce cost

10.20am

Screen Break Activity

10.35am

[Panel Discussion] Overcoming the challenges in an increased anti-ad world

  • Using consumer data to craft relevant ads and cater to specific consumers
  • Converting consumers’ critics into market segments by hyper-targeting products to customers
  • Activating segmentation through storytelling to capture targeted audience’s attention
Potato Head Group_Radit Mahindro speaking at Digital Marketing Asia 2020Panelist:
Radit Mahindro, Digital Marketing Director, Potato Head Group, Indonesia

Bank Danamon Indonesia-Bayu Sakthi speaking at Digital Marketing Asia 2020Panelist:
Bayu Sakti, SVP Head of Digital and Online Marketing, Bank Danamon, Indonesia

PayPal_ShanePanelist:
Shane Capron, Global Marketing Director, PayPal, Singapore

11.15am

New Retail: Exploring strategies of future retail operations for product launches

  • Driving conversions by embracing fintech in the footprint of retail
  • Enable experiential customer experiences to attract footfall traffic
  • Capitalising on online fan communities to maximise retail conversions

Warc_KestrelSpeaker:
Kestrel Lee, Executive Creative Director & Digital Strategist, Advisory member to WARC Rankings, China

 

11.55am

Screen Break Activity

12.10pm

Transitioning to E-commerce: Transforming into a long-term digital retail landscape

  • Understanding how COVID-19 disrupted the entire consumer and retail landscape
  • Optimise data strategy on E-commerce platforms to monitor marketing performance and consumption.
  • Integrating B2B commerce strategies at speed due to the rapid shift in demand

RB_Marc PalomequeSpeaker:
Marc Palomeque, General Manager eCommerce, RB, US

 

12.50pm

[Panel Discussion] Unlocking the human element on e-commerce channels in a digital-first world

  • Supercharging on AI to enable smoother channel integrations and reinforces customers’ expectations for more predictable experiences
  • Using human touch on all critical touchpoints that will create an integrated experience to exceed customers’ expectations
  • Bringing the power of human relationships into the entire digital and brand experience
Shiseido_Anthony Hymes speaking at Digital Marketing Asia 2020Panelist:
Anthony Hymes, Head of Digital Media, Shiseido Group, EMEA

Audible-Matthew GainPanelist:
Matthew Gain, SVP, Head of Audible, Amazon, APAC

Majid Al Futtaim_Shady Ramadan speaking at Digital Marketing Asia 2020Panelist:
Shady Ramadan, Head of Product – Carrefour eCommerce, Majid Al Futtaim, UAE

1.30pm

Lunch Break

End of conference Day 2

26 November (Thursday)

9.00am

E-payment: Leveraging digital marketing to increase digital wallet usage

  • Warranting highly secure & robust data encryption in online payment systems
  • Increasing payment functionality to enhance user experience
  • Assessing how Covid-19 has driven the e-payment industry

9.40am

Maximise your traffic and conversion rate through SEO & CRO

  • Optimising the integration of SEO and CRO to drive traffic growth
  • Identifying the pitfalls of disconnect between SEO and CRO
  • Exploring key benefits of combining SEO and CRO to e-commerce sites

10.20am

Screen Break Activity

10.35am

[Panel Discussion] Mobile marketing: Evaluating the current state of automation and innovation

  • Adopting automation by segmenting customer data accurately to create a personalised communication
  • Turning mobile marketing into a multi-channel discipline
  • Looking into the current dynamics of mobile marketing
Huawei_Soyeon KimPanelist:
Soyeon Kim, Director of Marketing, Huawei Mobile Services, APAC
Trip.com_Joanne HeggiePanelist:
Joanne Heggie, Head of Marketing, Trip.com, Australia & New Zealand
EA_Jayne PeressiniPanelist:
Jayne Peressini,
Senior Director, Mobile Marketing and Growth, Electronic Arts, Australia

11.15am

B2B online marketplace: Position your brand value proposition through hyper-segmentation

  • Using web store personalisation functionalities through segmentation to offer a targeted communication
  • Tackling the biggest disruption of innovating and serving products in better ways to serve their business and stand out among their competitors
  • Breaking into the B2B business by having a greater business predictability by embedding analytics tools for better forecasting and planning
Coty Inc_Raffaele MasiSpeaker:
Raffaele Masi, Global Head of Ecommerce, Coty Inc., Switzerland

11.55am

Screen Break Activity

12.10pm

The economics of influencers: Going beyond immediate ROI to measure and identify the success of social campaigns

  • Managing expectations with requirements and content deliverables
  • Keeping up with ROI by leveraging maximum with each partnership
  • Navigating social media with the evolution of influencers
Dominos_LindaPanelist:
Linda Hassan, Group Chief Marketing Officer, Domino’s Pizza, Malaysia & Singapore

12.50pm

[Panel Discussion] Social commerce: Predicting the future of social commerce

  • Creating a frictionless social shopping experience by initiating a new digital storefront that enables quick pay for shoppers
  • Capitalising on product demand by increasing intent and excitement to customers
  • Emphasising on social selling strategy by focusing on social media as promising digital platform

Carlsberg Group_Flora HuPanelist:
Flora Hu,
Head of eCommerce Asia, Carlsberg Group, Hong Kong

DHL_Anil Gautham speaking at Digital Marketing Asia 2020Panelist:
Anil Gautam, Managing Director, DHL E-Commerce, Malaysia

SM Retail_Jayan Dy speaking at Digital Marketing Asia 2020Panelist:
Jayan Dy,
VP Digital, Head of eCommerce, SM Retail, Philippines

1.15pm

Lunch Break

End of conference Day 3

4.00pm

Post-conference Virtual Roundtable (By invitation only)

EComm and Mobile UX: Utilising user research and testing to build more powerful experiences, products and marketing campaigns

  • Creating positive impressions by emphasising the key areas on products
  • Creating buyer personas to visualize and better understand customers’ need
  • Inserting positive emotional experience that motivates users to take prescribed actions

Who Should Attend

C-Suite

  • Chief Marketing Officer
  • Chief eCommerce Officer
  • Chief Technology Officer
  • Chief Digital Officer
  • Chief Innovation Officer
  • Chief Customer (Experience) Officer
  • Chief Consumer Officer
  • Chief Growth Officer
  • CEO / Managing Director

VPs/Directors/Heads/Leaders of

  • Digital/integrated marketing
  • Ecommerce marketing
  • Mobile marketing/strategy
  • Online marketing
  • Social media marketing
  • Brand marketing
  • Mcommerce marketing
  • Ecommerce product

VPs/Directors/Heads/Leaders of

  • Product marketing
  • Omnichannel marketing
  • Channel management
  • Multichannel marketing
  • Digital content
  • Digital marketing operation/ analytics
  • Marketing technology
  • Product owners