Theme 3 Week 3

Mobile &
E-commerce Marketing

Presented By

Celtra

 

24-26 NOVEMBER | 9AM – 1.30PM(GMT+8 / SGT)

#DIGITALMARKETINGASIA

TITLE SPONSOR

Celtra

VIBRANIUM SPONSOR

Mediacorp

VIBRANIUM SPONSOR

UNRULY

DIAMOND
SPONSOR

ADCOLONY-logo

DIAMOND
SPONSOR

AiChat-logo

KNOWLEDGE SPONSOR

Insider-logo

EXHIBITOR SPONSOR

adzymic

EXHIBITOR SPONSOR

Appier

POST-PRODUCTION PARTNER

freeflow

About Mobile &
E-commerce Marketing

DMA-icons-04

As the consumer-driven environment becomes increasingly flexible and digitalised, mobile and e-commerce campaigns are evolving to suit a new era of consumer purchasing behaviour. The surge in demand for online purchases are forcing the brands today to accelerate their mobile marketing and multichannel marketing strategies to go beyond measurement, optimisation and automation to create the best digital experiences to remain competitive in the increasingly saturated digital sphere.

Mobile & E-commerce Marketing, brought to you by MARKETING-INTERACTIVE on Week 3 of Digital Marketing Asia 2020, will gather brands to debate and discuss the latest insights and revolutionary strategies on mobile and e-commerce marketing that will help to drive long-term digital customer acquisition, retention – and growth.

Powerful Case Studies From

Meet Your Industry Experts

Our full line-up of expert speakers for 2020 will be announced soon – check back for regular updates!

Tom Simpson

Tom Simpson

Senior Vice President, APAC

AdColony

Joseph Chua

Joseph Chua

Chief Commercial Officer

Aiken Digital

Kester Poh

Kester Poh

Co-founder and CEO

AiChat

Itamar Benedy

Itamar Benedy

Co-Founder & CEO

Anzu.io

Matthew Gain

Matthew Gain

SVP, Head of Audible

Amazon, APAC

Bayu Sakti

Bayu Sakti

SVP Head of Digital and Online Marketing

Bank Danamon Indonesia

Paul Soegianto

Paul Soegianto

Chief Strategy Officer

Bluebird Group, Indonesia

Kevin Kan

Kevin Kan

Chief Experience Officer

Break Out Consulting Asia

Flora Hu

Flora Hu

Head of eCommerce Asia

Carlsberg Group, Hong Kong

Raushida Vasaiwala

Raushida Vasaiwala

General Manager

Celtra, APAC

Raffaele Masi

Raffaele Masi

Global head of eCommerce B2B, Professional Beauty

Coty, Switzerland

Jeremiah Su

Jeremiah Su

Director of Communications

CVP Group, Singapore

Anil Gautam

Anil Gautam

Managing Director

DHL eCommerce, Malaysia

Linda Hassan

Linda Hassan

Group Chief Marketing Officer

Domino’s Pizza, Malaysia & Singapore

Mayank Singh

Mayank Singh

Head of Marketing & Technology

Domino's Pizza Indonesia

Gina Kwong

Gina Kwong

Senior User Acquisition Manager, Mobile Marketing

EA, US

Burcu Turel

Burcu Turel

Marketing Director, Head of Campaigns & Demand Generation

Ericsson, SEA, Oceania & India

Cindy Eliza Vaz

Cindy Eliza Vaz

Digital Marketing Manager

Huawei Technologies, APAC

Soyeon Kim

Soyeon Kim

Director of Marketing

Huawei Mobile Services, APAC

Andrew Yeoh

Andrew Yeoh

Head of Marketing & Innovation – Shopping Centre

IKEA, SEA

Anson Bailey

Anson Bailey

Head of Technology, Media & Telecoms, Hong Kong, Head of Consumer & Retail, ASPAC

KPMG

Delphine Dierckx

Delphine Dierckx

Vice President, Category Director

Lazada Singapore

Shady Ramadan

Shady Ramadan

Head of Product - Carrefour eCommerce

Majid Al Futtaim, UAE

Toh Dasheng

Toh Dasheng

Head, Commercial Planning & Solutions

Mediacorp

Adrian Toy

Adrian Toy

Director

Neon Leaders, Hong Kong

Alexander Tan

Alexander Tan

VP of Product Innovation & Partnerships

NETS, Singapore

Shane Capron

Shane Capron

Global Marketing Director

PayPal, Singapore

Aun Zaidi

Aun Zaidi

Consumer Marketing Director

Philips, Asia

Rishab Mukherjee

Rishab Mukherjee

Brand Director, SK-II

P&G, Singapore

Radit Mahindro

Radit Mahindro

Digital Marketing Director

Potato Head Group, Indonesia

Marc Palomeque

Marc Palomeque

General Manager eCommerce

RB, US

Anthony Hymes

Anthony Hymes

Head of Digital Media

Shiseido Group, EMEA

Jayan Dy

Jayan Dy

VP Digital, Head of eCommerce

SM Retail, Philippines 

Joanne Heggie

Joanne Heggie

Head of Marketing

Trip.com, Oceania

Jane Lim

Jane Lim

VP, Global Markets

Tripadvisor

Greg Fournier

Greg Fournier

SVP Client Partnerships

Unruly, APMEA

Kestrel Lee

Kestrel Lee

Executive Creative Director & Digital Strategist

If you’d like to suggest a speaker/topic or apply to speak at Digital Marketing Asia 2020 please contact Production Team at production@marketing-interactive.com.

Agenda

Mobile & E-commerce Marketing

24 November (Tuesday)

9.20am

Embracing the new post-crisis norm: Evolving your digital presence to drive growth

  • Evaluating portfolio of opportunities to expand businesses in the digital age
  • Creating a comfortable path for customers to access products with new digital offerings
  • Using automation to reflect current trends on marketing strategies
Bluebird Group_Paul SoegiantoSpeaker:
Paul Soegianto, Chief Strategy Officer, Bluebird Group, Indonesia

10.00am

Scaling e-commerce creativity: How to engage and convert customers by boosting creative volume and variety

  • Achieving robust and automated creative production to seed products across digital channels
  • Bridging the gap between the content your brand needs and business goals you aspire to achieve
  • Exceeding customer expectations by integrating the latest trends to cut through the noise

Celtra_RaushidaSpeaker:
Raushida Vasaiwala, General Manager, Celtra, APAC

10.40am

Screen Break Activity

10.55am

[Panel Discussion] Get in the Game: Unlocking missed opportunities around gaming for marketers

  • Breaking the common stereotypes of gamers in this mass marketing channel

  • Showcasing gaming opportunities as a mass advertising channel and the evolution of gaming as the ‘new social’

  • Demonstrating how brands are reacting to the growing demand to communicate effectively within this massive gaming ecosystem

Dominos_Mayank SinghModerator:
Mayank Singh, Head of Marketing & Technology, Domino’s Pizza Indonesia

AdColony-Tom SimpsonPanelist:
Tom Simpson, Senior Vice President, AdColony, APAC

Anzu - Itamar BenedyPanelist:
Itamar Benedy
, Co-Founder & CEO, Anzu.io

Huawei _CindyPanelist:
Cindy Eliza Vaz,
Digital Marketing Manager, Huawei Technologies, APAC

11.35am

O2O strategy: Driving consumer engagement at both ends of the funnel with TikTok 

  • Leveraging the burgeoning digital platform to enhance brand awareness
  • Examining ways to drive foot traffic and offline sales with TikTok
  • Deep diving into the secrets of IKEA shopping centres successful partnership with TikTok
IKEA_Andrew YeohSpeaker:
Andrew Yeoh, Head of Marketing & Innovation – Shopping Centre, IKEA, SEA

12.15pm

Screen Break Activity

12.30pm

[Panel Discussion] Digital-first content strategy: Cultivating a unified customer insight by bringing together the product & digital marketing teams

  • Enabling open access to data can empower data-savvy teams
  • Slotting digital marketing in teams to create fluid collaborations across platforms
  • Simplifying tasks in campaign creation by maintaining consistency in tone-of-voice

Moderator:
Jeremiah Su, Director of Communications, CVP Group, Singapore

Ericsson_Burcu speaking at Digital Marketing Asia 2020Panelist:
Burcu Turel, Marketing Director, Head of Campaigns & Demand Generation, Ericsson, SEA, Oceania & India

P&G_Rishab MukherjeePanelist:
Rishab Mukherjee, Brand Director, SK-II, P&G, Singapore

Philips_Aun ZaidiPanelist:
Aun Zaidi, Consumer Marketing Director – Kitchen Appliances, Philips, Asia

1.10pm

Lunch Break

End of conference Day 1

25 November (Wednesday)

9.20am

Live Broadcast Model: Riding the trend of live-streaming to maintain customer engagement

  • Establishing your brand as an authoritative thought leader
  • Building consumer trust and engagement with social commerce sellers
  • Creating a real-time viewing experience to suit modern audiences

Lazada_DelphineSpeaker:
Delphine Dierckx, Vice President, Category Director, Lazada Singapore

10.00am

UNravelled: Driving eCommerce success through multi-screen advertising

  • Maximising conversions by understanding audiences’ emotions and advertisers’ needs
  • Bridging the creative gap and running ad buys by optimising ad campaigns
  • Maintaining good relationships with partners by creating a more ethical and transparent advertising ecosystem

Unruly - Greg FournierSpeaker:
Greg Fournier, SVP Client Partnerships, Unruly, APMEA

10.40am

Screen Break Activity

10.55am

[Panel Discussion] Overcoming the challenges in an increased anti-ad world

  • Using consumer data to craft relevant ads and cater to specific consumers
  • Converting consumers’ critics into market segments by hyper-targeting products to customers
  • Activating segmentation through storytelling to capture targeted audience’s attention

Moderator:
Adrian Toy, Director, Neon Leaders, Hong Kong

Bank Danamon Indonesia-Bayu Sakthi speaking at Digital Marketing Asia 2020Panelist:
Bayu Sakti, SVP Head of Digital and Online Marketing, Bank Danamon, Indonesia

PayPal_ShanePanelist:
Shane Capron, Global Marketing Director, PayPal, Singapore

Potato Head Group_Radit Mahindro speaking at Digital Marketing Asia 2020Panelist:
Radit Mahindro, Digital Marketing Director, Potato Head Group, Indonesia

11.35am

New Retail: Exploring strategies of future retail operations for product launches

  • Driving conversions by embracing fintech in the footprint of retail
  • Enable experiential customer experiences to attract footfall traffic
  • Capitalising on online fan communities to maximise retail conversions

Warc_KestrelSpeaker:
Kestrel Lee, Executive Creative Director & Digital Strategist

 

12.15pm

Screen Break Activity

12.30pm

Transitioning to E-commerce: Transforming into a long-term digital retail landscape

  • Understanding how COVID-19 disrupted the entire consumer and retail landscape
  • Optimise data strategy on E-commerce platforms to monitor marketing performance and consumption.
  • Integrating B2B commerce strategies at speed due to the rapid shift in demand

RB_Marc PalomequeSpeaker:
Marc Palomeque, General Manager eCommerce, RB, US

 

1.10pm

[Panel Discussion] Unlocking the human element on e-commerce channels in a digital-first world

  • Supercharging on AI to enable smoother channel integrations and reinforces customers’ expectations for more predictable experiences
  • Using human touch on all critical touchpoints that will create an integrated experience to exceed customers’ expectations
  • Bringing the power of human relationships into the entire digital and brand experience
Moderator:
Kevin Kan, Chief Experience Officer, Break Out Consulting Asia

Audible-Matthew GainPanelist:
Matthew Gain, SVP, Head of Audible, Amazon, APAC

Celtra_RaushidaPanelist:
Raushida Vasaiwala, General Manager, Celtra, APAC

Majid Al Futtaim_Shady Ramadan speaking at Digital Marketing Asia 2020Panelist:
Shady Ramadan, Head of Product – Carrefour eCommerce, Majid Al Futtaim, UAE

Shiseido_Anthony Hymes speaking at Digital Marketing Asia 2020Panelist:
Anthony Hymes, Head of Digital Media, Shiseido Group, EMEA

1.50pm

Lunch Break

End of conference Day 2

26 November (Thursday)

9.20am

The rise of cashless society: accelerate consumer adoption of e-payment

 

  • Assessing the rise of new dynamics and how covid-19 have driven the e-payment industry

  • Increasing payment functionality to capture wider range of target audience

  • Leveraging on personalisation at scale to engage new purchasing behaviour

Speaker:
Alexander Tan, VP of Product Innovation & Partnerships, NETS, Singapore

10.00am

Shoppertainment: Turbo-charge performance-driven marketing with content and commerce

  • Powering online shopping experiences in collaboration with e-commerce platform Lazada

  • Driving retail success by leveraging on omni-media storytelling

  • Achieving results by empowering businesses through new content marketing practices

Mediacorp-Toh DashengSpeaker:
Toh Dasheng,
Head, Commercial Planning & Solutions, Mediacorp

10.40am

Screen Break Activity

10.55am

[Panel Discussion] Mobile marketing: Evaluating the current state of automation and innovation

  • Adopting automation by segmenting customer data accurately to create a personalised communication
  • Turning mobile marketing into a multi-channel discipline
  • Looking into the current dynamics of mobile marketing

Tripadvisor_Jane LimModerator:
Jane Lim, VP, Global Markets, Tripadvisor

AiChat_Kester PohPanelist:
Kester Poh,
Co-founder & CEO, AiChat

EA_Gina KwongPanelist:
Gina Kwong,
Senior User Acquisition Manager, Mobile Marketing, EA, US

Huawei_Soyeon KimPanelist:
Soyeon Kim, Director of Marketing, Huawei Mobile Services, APAC
Trip.com_Joanne HeggiePanelist:
Joanne Heggie, Head of Marketing, Trip.com, Australia & New Zealand

11.35am

B2B online marketplace: Position your brand value proposition through hyper-segmentation

  • Using web store personalisation functionalities through segmentation to offer a targeted communication
  • Tackling the biggest disruption of innovating and serving products in better ways to serve their business and stand out among their competitors
  • Breaking into the B2B business by having a greater business predictability by embedding analytics tools for better forecasting and planning

Coty Inc_Raffaele MasiSpeaker:
Raffaele Masi,Global head of eCommerce B2B, Coty, Professional Beauty, Switzerland

12.15pm

Screen Break Activity

12.30pm

The economics of influencers: Going beyond immediate ROI to measure and identify the success of social campaigns

  • Managing expectations with requirements and content deliverables
  • Keeping up with ROI by leveraging maximum with each partnership
  • Navigating social media with the evolution of influencers
Dominos_LindaPanelist:
Linda Hassan, Group Chief Marketing Officer, Domino’s Pizza, Malaysia & Singapore

1.10pm

[Panel Discussion] Social commerce: Predicting the future of social commerce

  • Creating a frictionless social shopping experience by initiating a new digital storefront that enables quick pay for shoppers
  • Capitalising on product demand by increasing intent and excitement to customers
  • Emphasising on social selling strategy by focusing on social media as promising digital platform

Moderator:
Anson Bailey,
Head of Technology, Media & Telecoms, Hong Kong, Head of Consumer & Retail, ASPAC, KPMG

Aiken Digital_Joseph ChuaPanelist:
Joseph Chua,
Chief Commercial Officer, Aiken Digital

Carlsberg Group_Flora HuPanelist:
Flora Hu,
Head of eCommerce Asia, Carlsberg Group, Hong Kong

DHL_Anil Gautham speaking at Digital Marketing Asia 2020Panelist:
Anil Gautam, Managing Director, DHL E-Commerce, Malaysia

SM Retail_Jayan Dy speaking at Digital Marketing Asia 2020Panelist:
Jayan Dy,
VP Digital, Head of eCommerce, SM Retail, Philippines

1.50pm

Lunch Break

End of conference Day 3

4.00pm

Virtual roundtable session powered by Celtra (by invitation only)

EComm and Mobile UX: Utilising user research and testing to build more powerful experiences, products and marketing campaigns

  • Creating positive impressions by emphasising the key areas on products
  • Creating buyer personas to visualize and better understand customers’ need
  • Inserting positive emotional experience that motivates users to take prescribed actions

MARKETING-RezModerator:
Rezwana Manjur, Regional Editor, MARKETING-INTERACTIVE

Who Should Attend

C-Suite

  • Chief Marketing Officer
  • Chief eCommerce Officer
  • Chief Technology Officer
  • Chief Digital Officer
  • Chief Innovation Officer
  • Chief Customer (Experience) Officer
  • Chief Consumer Officer
  • Chief Growth Officer
  • CEO / Managing Director

VPs/Directors/Heads/Leaders of

  • Digital/integrated marketing
  • Ecommerce marketing
  • Mobile marketing/strategy
  • Online marketing
  • Social media marketing
  • Brand marketing
  • Mcommerce marketing
  • Ecommerce product

VPs/Directors/Heads/Leaders of

  • Product marketing
  • Omnichannel marketing
  • Channel management
  • Multichannel marketing
  • Digital content
  • Digital marketing operation/ analytics
  • Marketing technology
  • Product owners