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About Digital Lab Series

Digital Lab Series will present quick bite-sized learning with practical knowledge and actionable insights in just 30 minutes! Through this series, you will be taught techniques to grow and survive in the digital realm across different disciplines of marketing by industry-leading experts.

Monday, 5 Oct 2020
4:00pm – 4:30pm

Topic

From Strategy to Execution: Fostering an organisation-wide digital leadership culture

  • Creating a blueprint for a successful digital transformation
  • Examine some of the tried and tested methods to cultivate a digital-first culture
  • Creating a work environment that embeds digital from the top-down

Aiken Digital_Andrew TongTrainer:
Andrew Tong, Global CEO, Aiken Digital

Mastercard_Dominic KohTrainer:
Dominic Koh, Global Vice President of Digital Marketing, Mastercard

Friday, 9 Oct 2020
4:00pm – 4:30pm

Topic

The Path to Customer-Centricity: Developing customer-centric survey design

  • Exploring best practices in crafting a survey that effectively unlocks your customer’s deepest desires
  • Effectively audit your customer journey through custom and personalised questions
  • Determine the right focus to effectively identify consumer needs and deliver customer value 

Trainer:
Carsten Ley, Founder, Asia PMO

Wednesday, 14 Oct 2020
4:00pm – 4:30pm

Topic

UX for Marketers: Use UX heuristics to evaluate and improve website

  • Determine consumer needs and concerns to build a website customers love
  • Explore ways to compile, review and prioritise data collected from experts to evaluate aspects for improvement
  • Identify the right set of guidelines for UX heuristic prior to evaluating the usability of your website

Trainer:
Shushanta Guha, Director, HappyMarketer

Monday, 19 Oct 2020
4:00pm – 4:30pm

Topic

Marketing Analytics: Digital data storytelling and presentation design

  • Incorporating narrative in your data reporting to translate data into digestible bite-size insights
  • Exploring ways to design data storytelling beyond the use of dashboard
  • Identify ways to create captivating data visualisations that could effectively influence business decision making 

Trainer:
Sean Valencia, Marketing Strategist, Treasure Data

Friday, 23 Oct 2020
4:00pm – 4:30pm

Topic

SEO for Marketers: Strategies, tactics and trends to boost rankings

  • Integrate SEO into your marketing mix that complements and supports other marketing channels
  • Determine the right metrics for your organisation to effectively measure and analyse SEO performance
  • Explore some of the habits marketers should incorporate into their daily routine to maximise SEO performance

Trainer:
Greg Jarboe, President & Co-Founder, SEO-PR

Wednesday, 28 Oct 2020
11:00am – 11:30am

Topic

Messaging-based automation: Transforming CX across different messaging channels

  • Enabling conversational services and experience to transform your customer journey
  • Identify ways to use messaging-based automation to champion customer convenience
  • Highlighting the importance of customer interactions through AI-powered personalisation

Trainer:
Teck Choon Serm, Co-Founder & CEO, Anstomi

Wednesday, 28 Oct 2020
4:00pm – 4:30pm

New

Topic

Content scaling: Driving cross-channel variety in creative production

  • Maximise creative output and variety with your in-house creative team
  • Reimagine creative production for agility and efficiency
  • Discover brand success stories on creative automation

Celtra_RaushidaTrainer:
Raushida Vasaiwala, General Manager, Celtra, APAC