About Digital Lab Series

Digital Lab Series will present quick bite-sized learning with practical knowledge and actionable insights in just 30 minutes! Through this series, you will be taught techniques to grow and survive in the digital realm across different disciplines of marketing by industry-leading experts.

Monday, 5 Oct 2020
4:00pm – 4:30pm


From Strategy to Execution: Fostering an organisation-wide digital leadership culture

  • Creating a blueprint for a successful digital transformation
  • Examine some of the tried and tested methods to cultivate a digital-first culture
  • Creating a work environment that embeds digital from the top-down

Aiken Digital_Andrew TongTrainer:
Andrew Tong, Global CEO, Aiken Digital

Mastercard_Dominic KohTrainer:
Dominic Koh, Vice President of Global Digital Marketing, Mastercard

Friday, 9 Oct 2020
4:00pm – 4:30pm


The Path to Customer-Centricity: Developing customer-centric survey design

  • Exploring best practices in crafting a survey that effectively unlocks your customer’s deepest desires
  • Effectively audit your customer journey through custom and personalised questions
  • Determine the right focus to effectively identify consumer needs and deliver customer value 

Asia PMO_Carsten LeyTrainer:
Carsten Ley, Chief Experience Officer, Asia PMO

Wednesday, 14 Oct 2020
4:00pm – 4:30pm


UX for Marketers: Use UX heuristics to evaluate and improve website

  • Determine consumer needs and concerns to build a website customers love
  • Explore ways to compile, review and prioritise data collected from experts to evaluate aspects for improvement
  • Identify the right set of guidelines for UX heuristic prior to evaluating the usability of your website

HappyMarketer_Shushanta GuhaTrainer:
Shushanta Guha, Director, HappyMarketer

Monday, 19 Oct 2020
4:00pm – 4:30pm


Marketing Analytics: Digital data storytelling and presentation design

  • Incorporating narrative in your data reporting to translate data into digestible bite-size insights
  • Exploring ways to design data storytelling beyond the use of dashboard
  • Identify ways to create captivating data visualisations that could effectively influence business decision making 

Treasure Data - Sean Valencia_Trainer:
Sean Valencia, Marketing Strategist, Treasure Data

Friday, 23 Oct 2020
4:00pm – 4:30pm


SEO for Marketers: Strategies, tactics and trends to boost rankings

  • Integrate SEO into your marketing mix that complements and supports other marketing channels
  • Determine the right metrics for your organisation to effectively measure and analyse SEO performance
  • Explore some of the habits marketers should incorporate into their daily routine to maximise SEO performance

SEO-PR_Greg JarboeTrainer:
Greg Jarboe, President & Co-Founder, SEO-PR

Wednesday, 28 Oct 2020
11:00am – 11:30am


Messaging-based automation: Transforming CX across different messaging channels

  • Enabling conversational services and experience to transform your customer journey
  • Identify ways to use messaging-based automation to champion customer convenience
  • Highlighting the importance of customer interactions through AI-powered personalisation

Antsomi_TeckChoon SermTrainer:
Teck Choon Serm, Co-Founder & CEO, Antsomi

Wednesday, 28 Oct 2020
4:00pm – 4:30pm


Content scaling: Driving cross-channel variety in creative production

  • Maximise creative output and variety with your in-house creative team
  • Reimagine creative production for agility and efficiency
  • Discover brand success stories on creative automation

Raushida Vasaiwala, General Manager, Celtra, APAC 

Tuesday, 1 Dec 2020
4:00pm – 4:30pm



CX Transformation: Redefine customer experience with AI and ML tools

  • Unleash the value of AI and ML by analysing data and content in an organisation
  • Learn ways to effectively sift through data, and convert it into meaningful insights
  • Delivering personalised experiences at scale by exploring how you could leverage AI and ML

Adobe_Hiro AwanoharaTrainer:
Hiro Awanohara, Senior Product Manager & Regional Evangelist, Adobe

Friday, 4 Dec 2020
4:00pm – 4:30pm



Creatives and media integration: Drive innovation in the programmatic world

  • Learning how programmatic creatives fit into overall media strategy and process
  • Dynamically personalising creatives at scale based on data strategy
  • Achieving business result by exploring the creative possibilities

Travis Teo, Executive Director, Adzymic

Monday, 7 Dec 2020
4:00pm – 4:30pm



CRM Evolution: Reimagining campaigns with customer-centric marketing

  • Leveraging on technology to integrate customer experience at scale
  • Operationalise experience delivery across marketing channels and functions
  • Embracing on highly-targeted messaging to go beyond campaign creative creation

Freshworks-Venu MohanTrainer:
Venu Mohan, Senior Product Specialist, Freshworks Inc.