DMA’S RESOURCE LAB
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Starbucks brews up NFT loyalty programme and digital community for fans
Digital fashion business BNV launches fashion wearables NFT
51% of APAC ad spend goes to digital: Is there a mismatch between biz goals and marketing strategies?
Coca-Cola bridges digital and physical realms with new pixel drink
5 brands in SG that cut through the digital clutter with their campaigns
Top 5 brands in Malaysia that excelled in digital marketing
Demand for digital roles in FMCG grows: Here's how much you're worth
5 brands in Malaysia that aced the data-driven marketing game
Study: C-levels pay more for data literate staff, but yet marketers not prioritised for training
Study: APAC ad spend to grow by 5.9%, expect more data collaborations
Malaysia's social commerce industry to hit US$1.3 billion in 2022
Can Twitter still win the social commerce race with its text-heavy platform?
Social commerce player Boutir partners Lalamove to strengthen delivery service
Beauty brand Social Bella uses US$58m funding to push CX and eCommerce
5 brands in Malaysia that hit the jackpot with social media marketing
10 definite impacts on social media marketers need to brace for
Which public sectors in SG are acing engagement on social media?
Are you prepared for the cookieless era? Only 35% of B2C firms feel so
Study: 59% of Asia marketers unprepared for cookieless world
Google's new substitute for cookies: What do Topics spell for the industry?
Study: Most marketers expect up to 25% dip in revenue due to third-party cookies wipeout
Last-click attribution in a cookie-less future: A battleground for brands and publishers
DMA download: Audible's Matthew Gain on not losing focus on creativity amidst the data
DMA download: StanChart's Joan Cheong on humanising tech
DMA download: Daimler's Franco Chiam on daring to fail in digital transformation
Marketing podcast: Sorrell’s ‘land and expand’ strategy
#ExplainIt: What type of unique experiences can brands create?
#ExplainIt: What Web3 means for marketers [Video]
#ExplainIt: What's a game changing trend? [Video]
#ExplainIt: How can brands stay afloat in a sea of festive ads? [Video]
#ExplainIt: Is there a need for a chief metaverse officer? [Video]
