Emplifi, formerly Astute and Socialbakers, is the leading unified CX platform that brings marketing, care and commerce together to help businesses close the customer experience gap. More than 7,000 brands, including Delta Airlines, Ford Motor Company and McDonalds, rely on Emplifi to provide their customers with outstanding experiences at every touchpoint.

Discover how our Social Marketing Cloud, Social Commerce Cloud and Service Cloud empowers brands to meet the fast changing customer expectations across marketing, care and commerce touchpoints at www.emplifi.io.

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Vice President – Asia Pacific & Japan

Varun Sharma

Senior Field Marketing Manager JAPAC

Jillian Chim


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An introduction to Social Commerce: What brands need to know in 2021

Social commerce is taking online shopping by storm. But what is it, exactly, and how can brands get the most from their social commerce efforts? Here’s everything that brands need to know from the definition of social commerce to how top platforms currently support it, and share insights and practical advice to help gain a better understanding of what it could mean for your business.

10 essential tips for effective social commerce campaigns

Social commerce has many moving parts, and effective campaigns require detailed attention to every aspect of shoppers’ experiences. The exact ingredients vary with your business, products, consumers, and platform. Make sure to follow these 10 tips for social commerce success.

Guide: Engaging Digital Communities in the Age of CX

People’s growing need for fast, convenient, and engaging experiences is constantly challenging community managers to find ways to meet – and exceed – these expectations. In this guide, learn the latest trends and best practices to power your brand’s community management and engagement efforts.