Theme 1, 28 Nov: AI in Marketing

Elevating marketing experiences with intelligent AI solutions

As we journey towards 2024, organisations that wholeheartedly embrace AI in their marketing functions are projected to experience a seismic shift. An impressive 75% of their staff’s operations will transition from mundane production tasks to strategic and value-adding activities.

By integrating AI into marketing operations, friction is eradicated, redundancy is minimised, and a world of exciting opportunities awaits. Marketers can reallocate budgets and resources towards initiatives that drive a more dynamic and agile marketing organisation.

Mark your calendar for Theme 1: AI in Marketing sessions on 28 November.

Prepare to embark on a journey filled with invaluable insights and practical knowledge that will empower you to harness the full potential of AI and revolutionise the marketing industry. Our esteemed speakers, experts in their fields, will share their wealth of knowledge and real-world examples, equipping you with the tools and expertise needed to unlock the true power of AI in your marketing endeavours.

Agenda

28 November

0830 – 0900

Registration

0900 – 0930

[Opening fireside]

Converging paths: Next generation tech meets digital marketing ethics

Examine the challenges and opportunities of Web3 and AI in marketing, and its impact on consumer privacy.
Unpack how blockchain technology can be leveraged to enhance digital ownership and privacy in next-gen marketing.
Discuss the application of zero-knowledge cryptography to ensure that marketing insights are gained ethically and responsibly.

Moderator:

Rezwana Manjur

Editor-in-Chief

MARKETING-INTERACTIVE

Speaker:

Gary Liu

Co-founder & CEO

Terminal 3

0930 – 1000

[Case study]

AI chronicles: Crafting compelling data stories with AI

Grasp the significance of AI-based storytelling and its rising prominence in the consumption of analytics.
Master the use of AI tools and strategies, such as channel and device analytics, personalisation, predictive models, and visualisations, to create compelling data stories.
Discover the skills to effectively engage and inform your audience through the art of crafting AI-driven data stories that captivate and inspire action.

Speaker:

Anish Chadda

Global VP, Product

MessageBird

1000 – 1030

Morning networking break

1030 – 1100

[Panel discussion]

Maximising marketing efficiency: Streamline workflows and superior campaign management with marketing automation

Learn how AI-powered tools can eliminate repetitive tasks, lower errors, and supercharge your marketing efforts.
Uncover how AI-powered automation can streamline workflows, optimise resource allocation, and enable strategic decision-making.
Unravel how marketing automation with AI can provide valuable insights, identify trends, optimise targeting, and make data-driven decisions to maximise campaign effectiveness.

Moderator:

Gautam Narang

Head - CX & Digital

Abbott

Speaker:

Elveena Cornelio

APAC Digital & Media Lead, CBG

Adil Sanwari

Regional Head – Digital and E-com

AkzoNobel

Louie Lui

Head of Digital and Marketing

PHS Hairscience

1100 – 1130

[Case study]

Conversational AI unleashed: Transforming customer interactions with chatbots and voice assistants

Gain profound insights into the pivotal role of conversational AI in reshaping customer interactions and its profound impact on digital marketing strategies.
Discover the expertise to actively design and deploy chatbots and voice assistants that provide exceptional customer service and enhance the overall customer experience.
Embark on an exploration of industry-leading practices for leveraging conversational AI to boost customer engagement and satisfaction through highly personalised and dynamically responsive interactions.

Speaker:

Kelferd Hor

VP, Squad Lead of Investors Digital Experience

RHB Banking Group

1130 – 1200

[Case study]

Artificial Intelligence for meaningful customer engagement

Learn how to leverage AI for meaningful customer engagement.
Understand where you can focus your AI efforts.
Case studies on how companies have successfully leveraged AI for customer engagement.

Speaker:

Ranya Arora

Senior Strategic Business Consultant

Braze

1200 – 1230

[Case study]

AI-driven insights: Harness the full potential of AI to make better, data-driven decisions

Explore how AI has transformed the world of marketing data and analytics; providing faster and more efficient ways to collect data, improve the quality, and predict trends more accurately.
Learn how to manage the emerging complexity, deliver more with less and identify new revenue streams earlier, at ever greater speed.
Find out how an AI-led approach combined with our deep knowledge of consumers and brands, delivers actionable insights for your business.

Speakers:

Andrew Ridsdale Smith

Head of Analytics, Southeast Asia

Kantar

Kartikeya Varma

Head of Media APAC

Kantar

1230 –1330

Networking lunch

1330 – 1400

[Case study]

Enhancing brand purpose: Leveraging AI for seamless personalisation storytelling and targeted engagement

Explore the revolutionary ways in which AI can enhance storytelling, making it more dynamic and personalised to resonate with various target audiences.
Delve into how AI can offer bespoke content experiences, catering specifically to individual preferences and needs, and thereby fostering greater customer loyalty and engagement.
Uncover the potential of AI in guiding customers through the sales funnel, from raising awareness to driving conversions, and understand how to effectively implement these strategies.

Speaker:

Nikhil Rao

VP Marketing

Mondelēz International

1400 – 1430

[Case study]

Supercharging ad performance: Unlocking AI’s impact on digital advertising

Discover the implications to the advertising landscape as new AI-powered technologies emerge and older technology like third-party cookies phase out.
Learn the strategies you can employ to effectively integrate these AI-powered technologies into our creative processes and campaigns, while adhering to the enduring principles of marketing.
Get a fast-paced look into how you can make the most of advertising’s evolution to optimise your campaigns, supercharge your business, and deliver sustainable business impact.

1430 – 1500

[Fireside chat]

Pioneering the AI frontier: Reshaping the future of sales and marketing

Explore the transformative role of AI in understanding and predicting customer behaviours, enhancing the personalisation and effectiveness of marketing and sales campaigns.
Delve into the impact of AI-driven data analytics in streamlining business operations, enabling more informed decision-making and crafting cutting-edge go-to-market strategies.
Gain insights into leveraging AI technologies to stay ahead of the competition, including practical applications and success stories in the sales and marketing landscape.

Speaker:

James Gilbert

Senior Director of Partnership Marketing

HubSpot

Alyce Erikson

Head of Product Marketing, APAC

LinkedIn

1500 – 1530

[Case study]

Precision redefined: Harnessing the power of AI for next-level marketing segmentation

Examine how AI can enhance target market segmentation by leveraging advanced technologies, systems, and algorithms.
Learn techniques to actively identify relevant attributes, preferences, and behaviours using AI, enabling precise and effective segmentation.
Discover powerful strategies to optimise marketing efforts by incorporating accurate and dynamic data obtained through AI-driven segmentation – for reduced cost of customer acquisition and improved marketing precision.

Speaker:

Shailesh Hegde

VP, Product

Hubilo

1530 – 1600

Afternoon cocktail break

1600 – 1630

[Case study]

From Data to Gen AI: An organisation approach to harnessing value

Recognise the paramount significance of the AI era and its profound impact on decision-making, analytics and performance evaluation.
Delve into the dynamic applications of AI in analysing datasets, extracting actionable insights, and predicting customer behaviour to enhance marketing strategies.
Learn practical strategies for implementing AI in your organisation to harness value.

Speaker:

Suhas Awasthi

Senior Assistant Director, Data Analytics

Sentosa Development Corporation

1630 – 1700

[Closing panel discussion]

Fuelling the future: Building an AI-powered marketing dream team

Uncover the essential strategies and skills required to construct an exceptional marketing team primed to embrace the future of AI.
Discover how to attract top talent and upskill your existing members to create a culture of data-driven decision-making and innovation.
Learn how to leverage AI to propel your team towards marketing excellence and stay ahead in the dynamic marketing landscape.

Moderator:

Candina Weston

Independent Consultant

Speakers:

Gaurav Lalwani

Sr. Director, Global Content and Marketing Operations

GSK

Kenneth Phua

Global Digital Director, Owned Experiences

The Coca-Cola Company

Neha Khullar

Digital Lead, APAC

The Hershey Company

1700

End of conference

REQUEST AGENDA

Theme 2

Theme 3

Who should sponsor?

If your organisation provides services or solutions in the following area, you will be perfect for this theme:

AI technology providers
Marketing automation software providers
Customer data management providers
Digital experience and personalisation platforms
Marketing analytics and insights providers
AI-driven advertising solution providers

Mobile commerce (mCommerce) solution providers
Social media monitoring and sentiment analysis providers
Customer experience (CX) and user experience (UX) solution providers
Chatbot and virtual assistant providers
And many more!

Get in touch with us at partnerships@marketing-interactive.com to find out more.

REQUEST BROCHURE

Rezwana Manjur

Editor-in-chief

MARKETING-INTERACTIVE

Rezwana Manjur has more than a decade of experience under her belt, first joining MARKETING-INTERACTIVE in 2012 as a journalist. Over the years, she has risen through the ranks in the newsroom, working across markets such as Singapore, Malaysia, Indonesia, the Philippines and Hong Kong. During her time with MARKETING-INTERACTIVE, she has interviewed several high-profile individuals, from Sir Martin Sorrell to Gary Vaynerchuk and Russell Simmons.

In her current role, she oversees the overall direction for the MARKETING-INTERACIVE brand working closely with the editorial, production and commercial teams across online, new media, print, social and events. She also oversees MARKETING-INTERACTIVE’s branded content division to ensure editorial integrity in all of the content produced, while fostering close collaboration with clients.

When she’s not writing and editing, she is also a familiar face to many of MARKETING-INTERACTIVE’s audiences, hosting the brand’s awards and conferences.

Gary Liu

Co-founder & CEO

Terminal 3

Gary Liu, Co-Founder & CEO of Terminal 3, pioneers decentralised user data infrastructure to enhance privacy and reduce corporate compliance and security burdens. He also established Artifact Labs, creating historical NFTs to ‘preserve and connect history’, and is the Founding Chair of Web3 Harbour, fostering Web3 development in Asia.

Formerly the CEO of the South China Morning Post, he led a significant overhaul, boosting global reach and revenue, securing its position as Asia’s premier news outlet. At Digg, he drove the transformation into a data-centric news platform, and at Spotify, he progressed from Global Director of Ad Product Strategy to Head of Labs. His career also spans roles at AOL and Google.

A World Economic Forum Young Global Leader, Liu has served on notable media boards and been lauded by prominent publications. An Economics alumnus of Harvard, he’s lived across the globe, now residing in Hong Kong with his family.

Anish Chadda

Global VP, Product

MessageBird

With a passion for empowering CMOs to drive tangible business impact, Anish Chadda, Global VP of Product at MessageBird takes pride in serving as a consultative advisor to some of the world’s most accomplished marketing executives and leading brands.

A seasoned leader in the MarTech industry, he holds a wealth of experience in both Enterprise and Mid-Market/SMB segments having crafted innovative advertising, marketing automation, content marketing, and analytics products that resonate globally. His distinguished career has seen him shape the MarTech landscape at industry giants like MessageBird and Sprinklr.

Armed with a stellar educational foundation in Computer Engineering and Economics from Carnegie Mellon, Chadda blends technical acumen with a keen understanding of economic dynamics, making him an invaluable asset in the ever-evolving world of marketing technology. He stops at nothing less than groundbreaking solutions that drive your marketing initiatives to the impact you wish to create.

Gautam Narang

Head – CX & Digital

Abbott

A Marketing and commercial leader with expertise across multiple categories and business models in regional and local emerging as well as developed market roles, Gautam Narang has more than 17 years of experience leading share growth innovation initiatives, driving digital transformation and nurturing partnerships teams.

Narang currently heads the Consumer Experience & Digital team at Abbott Singapore and is responsible for the profitable growth of the nutrition business portfolio by driving meaningful consumer experiences across the digital marketing funnel through performance marketing campaigns.

Elveena Cornelio

APAC Digital & Media Lead, CBG

3M

A marketing and advertising leader with Digital specialisation, delivering profitable solutions through consumer-centric experiences driven by data and use of innovative technologies, Elveena Cornelio has 15+ years of experience across multiple geographies including APAC and MEA. With experience in B2C and B2B verticals in Retail, Luxury and BFSI, Cornelio is currently leading the Digital and Media team at 3M focusing on performance marketing and content personalisation initiatives, with a transmedia storytelling approach, fuelled by AI & automation.

Adil Sanwari

Regional Head – Digital and Ecom

AkzoNobel

Adil Sanwari has 14+ years of digital marketing experience, driving transformation and media strategy, with a focus on customer engagement, data-driven marketing and automation capabilities, that strengthen the funnel, and help achieve effective ROI. Sanwari was featured in the list of 100 Smartest Digital Marketing Leaders in APAC by World Digital Marketing in 2020.

Louie Lui

Head of Digital and Marketing

PHS Hairscience

Louie Lui is a seasoned digital marketing leader renowned for guiding businesses in leveraging emerging technologies. With a performance marketing foundation and diverse industry experience, he thrives in the startup space, navigating agility and creativity and has led multiple companies to enormous growth. Lui’s always passionate about collaborating with marketers focused on impactful success metrics.

Kelferd Hor

VP, Squad Lead of Investors Digital Experience

RHB Banking Group

Kelferd Hor is a seasoned digital product manager with over a decade of experience in the technology industry. He is a Chartered IT Professional (CITP) and Certified Professional (CP) with a Professional MBA in Entrepreneurship. He is currently the VP of Investors Digital Experience at RHB Banking Group, where he is responsible for the development and delivery of digital wealth management solutions and conversational banking.

Ranya Arora

Senior Strategic Business Consultant

Braze

A part of Braze‘s Strategic Consulting team, Ranya is specialise in unlocking the potential of customer engagement. Her role involves collaborating with both new and established clients, crafting strategies tailored to their specific business requirements. Previously, Ranya have worked across marketing roles in advertising, media buying and branding.

Andrew Ridsdale-Smith

Head, Kantar Analytics Practice SEA

Kantar

Andy has been with Kantar for almost 25 years and is based in Singapore. For the last 20 years he has worked in a variety of regional APAC roles and across a broad mix of industries and clients.

In recent years, his role has focused on helping our clients make better decisions with their existing data through both the application of more advanced, predictive analytic approaches as well as a more critical human perspective.

He currently leads Kantar’s analytics practice in APAC which focusses on using AI-based approaches to help maximise marketing ROI, extract insights from digital data and bringing sense to large, siloed datasets.

Kartikeya Varma

Head of Media APAC

Kantar

A passionate media researcher, Kartik brings in-depth expertise in audience measurement and media effectiveness to tailor solutions to the media industry’s diverse needs. He has worked extensively with large digital publishers and advertisers in Asia Pacific and heads the Media domain for the region. Kartik brings with him extensive experience working with platforms and publishers including Google, Meta, LinkedIn, Twitter and Amazon.

Nikhil Rao

Chief Marketing Officer

Mars

Nikhil Rao is a seasoned senior commercial leader with 25 years of FMCG experience spanning global, regional, and business unit roles across India, Southeast Asia, Asia Pacific, the Middle East and Africa, and Europe. Currently, he is the CMO for Mars Wrigley India with iconic brands like Snickers, Galaxy, Bounty, Boomer and Orbit.

Rao brings substantial expertise across marketing, creative strategy, digital transformation, product innovation, sales, and ecommerce, with specialised knowledge in categories such as chocolate, bakery, beverages, gum, candy, and meals. An adaptable and results-driven business leader, he has a proven track record of driving growth and unlocking brand potential. He is deeply passionate about strategic and creative ideas that elevate brands and enhance consumer lives.

James Gilbert

Senior Director of Partnership Marketing

HubSpot

James Gilbert is the Senior Director of Partnership Marketing at HubSpot, a leading customer relationship management (CRM) platform that provides software and support to help companies grow better. He runs partnership marketing at HubSpot including the HubSpot for Startups program which is designed to help millions of startups scale in a cost-effective manner. Prior to HubSpot, Gilbert led commercial and growth teams at start-ups, mid-size as well as large companies across Asia Pacific. He is a mentor and investor at Startmate, one of the top accelerators in the world. Outside of work, James is a self-described data nerd with an insatiable curiosity for business growth. He regularly speaks at industry events around Asia Pacific, and is often approached to share his expertise on small business growth. His happy place, however, is deep in a spreadsheet, coming up with insights that will drive growth for HubSpot.

Alyce Erikson

Head of Product Marketing, APAC

Alyce Erikson leads product marketing for LinkedIn’s Marketing Solutions business in APAC living in Singapore. Partnering with global customers and product teams to develop industry-leading solutions and narratives in B2B marketing, Erikson has the best of both the marketing and product worlds. Having spent over eight years at LinkedIn, she has seen first-hand the role of technology in marketing develop overtime, having produced tools that improve optimisation, data collection and processing, and advertiser engagement.

Shailesh Hegde

VP, Product

Hubilo

Shailesh Hegde is the VP of Product, Design and Product Marketing at Hubilo, where he is determined to make webinars better for B2B companies. He loves working with people – users, engineers, designers, managers, data analysts, marketers, customer success, sales and chief executives to dream up, define, develop and demonstrate products that make people more productive, while improving business revenue and customer love. With a mixed background in quality engineering, technical architecture, design, leadership and product sense, he wishes to spend the majority of his working hours learning about our history, how humans and technology can co-operate in this fast-changing world.

Suhas Awasthi

Senior Assistant Director, Data Analytics

Sentosa Development Corporation

With a multifaceted 17-year career in banking, insurance, gaming, and public sector tourism, Suhas Awasthi has grown into a versatile data practitioner, adept in technology, architecture, and solving complex business problems. Currently, as the Senior Assistant Director at Sentosa Development Corporation, he leads a team in weaving data-driven strategies across various domains including marketing, strategy, and operations.

Educated with a Master’s in IT in Business (Analytics) from Singapore Management University, and pursuing a Geospatial credential from NUS, complemented by a business credential from Harvard Business School Online, Awasthi’s journey underscores a deep commitment to strategic data utilisation for tangible business impact.

At Sentosa, he and his team are at the forefront of GenAI initiatives, focusing on enhancing marketing strategies and guest experiences. This encompasses AI-driven guest feedback systems, a recommendation engine for personalised experiences, AI chatbots for efficiency, and a crowd forecast engine to optimise island experiences.

Candina Weston

Independent Consultant

Candina Weston is an international technology executive with experience across the United States, Europe and Asia. She is experienced in marketing, sales, strategy, operations and change management, and has led multiple global marketing, go to market, transformation and scale initiatives for Microsoft across B2B and B2C customer segments leveraging AI driven insights to drive scale, growth and transformation, leading with both data and creativity. Now as an independent consultant Weston advises the C-suite on transformation of the customer experience, and how to leverage data in this process. She draws from her own experience working with AI based data, coupled with input from thought leaders to inform this process.

Gaurav Lalwani

Sr. Director, Global Content and Marketing Operations

GSK

Gaurav Lalwani is a Global Marketing leader with 20 years of expertise in building and transforming brands across Biopharma, FMCG, Luxury, Financial Services, Healthcare and Automotive. He currently leads the Content and Omnichannel Marketing Operations team for GSK Globally.

Lalwani has been featured in Campaign Asia’s 40 under 40 in 2017 and won multiple marketing, data and creative awards, including Effies and Cannes. He believes in the power of bringing people and technology to solve real problems.

Kenneth Phua

Global Digital Director, Owned Experiences

The Coca-Cola Company

An experienced global digital leader cutting across marketing and commercial functions, Kenneth Phua has more than 12 years of experience in developing and pushing the digital agenda from the lens of a start-up, agency and corporations. He has led digital initiatives across the globe and currently leads strategic global digital initiatives for The Coca-Cola Company.

Neha Khullar

Digital Lead, APAC

The Hershey Company

With 13+ years of experience in digital marketing and strategy with Global FMCG brands, Neha Khullar has led partnerships, branding, marketing, and measurement across APAC. As a digital evangelist with strong analytical and critical thinking skills, she has constantly pushed for deeper integration with platforms, startups, and content creators to ensure Hershey’s generates data-based insights to stay ahead of the curve.

Having worked in agency and in-house roles, she believes the future lies in the confluence of marketing commerce, and she is excited about the role content is increasingly playing in this!