What is the metaverse, and how will it transform the future of brands? In this session, learn key metaverse basics, and explore the new frontiers for consumer engagement, marketing and commerce. Then journey with Shiseido in their prelude to the metaverse, as they prepare for the shifts from Web 2.0 to Web 3.0 in 3D.

What is the metaverse, and how will it transform the future of brands? In this session, learn key metaverse basics, and explore the new frontiers for consumer engagement, marketing and commerce. Then journey with Shiseido in their prelude to the metaverse, as they prepare for the shifts from Web 2.0 to Web 3.0 in 3D.

83% of APAC business leaders are worried that their organisations do not have the necessary skills they need. Rapid and widespread digitalisation is changing the nature of work, and the demand for digital talents is becoming more essential than ever. Listen to how industry leaders are combatting this pressing issue by diversifying their recruitment approach and aligning on their talent strategy to attain their competitive edge.

As competition heats up, the way to differentiate amongst similar products is through a winning customer experience. However, most internal marketing teams are structured to be product-centric. How then do we transform the marketing team structure and mindset? In this session, hear best practices on shifting from product-centricity to customer-centricity, to achieve a winning customer experience? 

The metaverse is set to reshape our future as it redefines how people and communities connect and how businesses will grow through immersive experiences. But in reality, it is far from where the hype is. As the world grapples with emergent trends and technologies to build the metaverse ecosystem, learn how you can put your front foot forward with an honest look at the gaps today and then explore interesting developments from the future.

Innovation programmes often start with the best intention in mind but too frequently lead to friction and end in failure. Calibrating the correct trajectory early on can give innovation programs their best chance of succeeding and, in turn, bolster an organisation’s opportunity to evolve. In this session, hear about mistakes made and successes scored with a focus on innovating digital experiences for customers and colleagues.

If there is one lesson that should be at the forefront of every marketer’s mind- it is all about the importance of adapting and staying agile. Digitalisation is no longer just a goal; it is a means to an end. As businesses continue to transform more than what their digital infrastructure can handle, how do organisations drive operational agility that creates value and prioritises customer centricity? In this session, learn best practices on how to streamline processes and embed new products and services by integrating the latest digital technology from end-to-end to scale business growth and increase customer reach safely and efficiently.

With the overwhelming surge in digital art and collectibles, brands are diving head first into this space to connect with a younger generation of consumers. Except is that the only value that NFTs bring to the table? Or is the unforeseeable potential of NFTs a basis for multifaceted consumer connection? This session explores the exploding shift in creating unique digital assets and how brands taking these mediums one step further to create authenticity and core brand value.