Theme 1, 15 Nov: Digital customer experience

A stronger desire for immersive and human-centric experiences

Customers seek not just simplicity and convenience when interacting with brands, but also a strong human connection. Recognising and addressing this need will redefine relationships between brands and their customers. No doubt sophisticated technology is the driving force for brands to become better at responding effectively to the social and cultural changes. On 15 Nov, gear up and explore topics on metaverse, NFTs, virtual communities, talent crunch, platform fatigue, user interface design, rise of super-apps, redefining loyalty indicators, and many more!

If you fall under one of these roles, Day 1 is perfect for you.

Digital and marketing executives who are responsible for executing an integrated marketing innovation and strategy at scale across all functions of the business.

Marketing insights and strategy professionals who are responsible for navigating the regional and/or local market changes to navigate the business forward.

Customer experience and transformation professionals who are responsible for executing the business towards building a customer-centric organisation.

User interface and design leads who are looking at the latest design tools to provide better and seamless digital experiences for consumers.

Sales and marketing professionals who are responsible for designing campaigns to better connect with their target audience on socials.

Gold Sponsors

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SPEAKERS

Announcing our 2022 speakers real soon – stay tuned!

Agenda at a glance

15 November

0930 – 1000

Making every digital connection matter: Amplifying digital transformation with heart and empathy

Jeremy Yeo

Jeremy Yeo

Government Chief Experience Officer

Public Service Division, Prime Minister’s Office

1000 – 1030

Marketing rewind for 2023: Unlearn and relearn the latest trends every marketer should know  

1030 – 1100 

Morning break

TRACK I: INNOVATING EXPERIENCES

TRACK II: DIGITAL EXCELLENCE

1100 – 1130

TRACK I: INNOVATING EXPERIENCES

A new virtual playground: Is stepping into the metaverse the right move for your brand?

TRACK II: DIGITAL EXCELLENCE

Maximise your payoff: Unifying offline and online campaigns to generate synergy across all touchpoints

Racheal Toh

Racheal Toh

Head of Marketing, APAC

Barry Callebaut Group

1130 – 1200

TRACK I: INNOVATING EXPERIENCES

The state of hybrid events in 2023: Curating unparalleled experiences to achieve multiple returns  

TRACK II: DIGITAL EXCELLENCE

Unpack the value of chatbots: Building authentic connections with customers by humanising chatbots in real-time 

1200 – 1230 

TRACK I: INNOVATING EXPERIENCES

Win the war for talent: Futureproofing and retaining homegrown skills as part of digital transformation 

TRACK II: DIGITAL EXCELLENCE

Running on fumes? Overcoming platform fatigue through 1-on-1 conversing to reinforce customer relations

Panellist: 

Lianne Mui

Lianne Mui

Digital Marketing & E-commerce Strategy Director, APAC

McCormick & Company

1230 – 1330

Lunch

1330 – 1400 

TRACK I: INNOVATING EXPERIENCES

The next-gen creator economy: Virtual influencers being the forefront of engagement in 2023 

TRACK II: DIGITAL EXCELLENCE

Ka-Ching! Eliminating customer-facing barriers at checkout by prioritising simplicity and transparency 

1400 – 1430 

TRACK I: INNOVATING EXPERIENCES

Power up the cloud: Boosting your digital arsenal with agile systems to streamline customer service

TRACK II: DIGITAL EXCELLENCE

Automate creativity today: Maximising your design stack to craft the ultimate end-to-end flow

1430 – 1500 

TRACK I: INNOVATING EXPERIENCES

Battle of convenience: Navigating the rise of super apps for user satisfaction and retention in the long-term  

TRACK II: DIGITAL EXCELLENCE

Net zero marketing: Marketers’ role in solving the climate emergency without greenwashing

1500 – 1515 

Afternoon break 

1515 – 1545 

TRACK I: INNOVATING EXPERIENCES

Make-or-break: Optimising mobile experiences to achieve low drop-out rates because speed matters

TRACK II: DIGITAL EXCELLENCE

Building trust with design: Retaining customer trust at every digital touchpoint in the modern business ecosystem

Rainer Wessler

Rainer Wessler

Regional Head of Digital & Chief Design Officer

DBS

1545 – 1615 

TRACK I: INNOVATING EXPERIENCES

Are NFTS here to stay or go? Deep dive into the potent medium exploding 

TRACK II: DIGITAL EXCELLENCE

Be triumphant quantitatively: Tracking ROI of experience with new loyalty indicators and drivers 

1615

End of Theme 1 and cocktail reception

We want you!

If your organisation provides services or solutions in the following area, you will be perfect for Day 1, 15 Nov:

  • AR/VR tools
  • Blockchain technology consultant
  • Blockchain technology solution
  • Chatbot development
  • CRM solutions
  • Customer experience software platforms
  • Customer experience management tools
  • Customer service automation
  • Customer support software
  • Digital solutions
  • Mobile performance optimisation
  • Voice of the Customer (VoC) tools
  • And many more!