Digitally mature brands are increasingly using first-party data to drive meaningful, privacy-safe interactions with their consumers, and they are the ones noticing real business results. However, 56% of APAC brands believe that they are below average or just average at using first-party data. This session explores how brands can build trust, transparency and first-party data stewardship to scale business metrics and reach new users with personalisation engines leveraging analytics and ML to deliver hyper-personal experiences.

The past 2 years have taught us the importance of being able to pivot to not only ensure short-term survival but also to drive sustainable business growth. In the retail landscape, this is no different. It is important to identify data sources for strategic business decision-making. In this session, learn how to manage first-party data and rising concerns over PDPA, ensure data integrity to improve martech stack and innovate for transformation and sustainability.   

With every comment, every interaction, brands should be listening. These are the vital conversations worth investing in that will provide in-depth insights to the latest trends and opinions that currently matter the most to your consumers. In this session, explore how brands activate social listening as a treasure house for fore-front decision making to gain targeted insights to develop effective strategies for business growth.  

Customer-centricity will always be the cornerstone of marketing. However, as we move towards a cookieless world, acquiring meaningful customer data may not always be an easy task. While a new generation of zero-party data helps to build long lasting customer relationships and improve customer experience, the key thing to bear in mind is that between zero-party and first-party data, it isn’t an either-or situation. In this session, hear how marketers can combine both datasets into a campaign to not only yield a better understanding of their target audience, but also drive long-term marketing success.

There is a growing disconnect between marketers and analysts around not only surrounding views of strategic and analytical capabilities but also regarding focuses and priorities for marketing in the future. How will organisations solve these key disparities and contrasting views among analysts and marketers? Will the accuracy or usability of data be affected? Hear from leading brands on what their marketing teams are prioritising for 2022 and strategies to implementing a unified view of marketing performance.