Theme 2, 16 Nov: Marketing analytics

The state of marketing data economy for 2023

Marketers are not lacking data, but rather the ability to turn it into actionable insights to drive marketing success. Coupled with the complex data privacy regulatory environment, marketers are doubling down their efforts to build capabilities in data analysis and martech stack to drive real business growth. On 16 Nov, deep dive into the complex compliance landscape, enhancing digital data maturity, activating social listening tools, boosting SEO ranking streamlining customer data for retargeting, and many more!

If you fall under one of these roles, Day 2 is perfect for you.

Marketing operations executives who are leveraging marketing data and analytics to measure performance, and identify and integrate mar-tech solutions to drive marketing efficiency.

Marketing data analysts who are responsible for driving a robust data infrastructure to collate and synthesis data insights for action.

Sales and marketing professionals who are responsible for designing campaigns to better connect with their target audience on socials.

Digital leads who are focused on identifying the right platforms and tools to influence buying, engagement and growth.

SPEAKERS

Announcing our 2022 speakers real soon – stay tuned!

Agenda at a glance

16 November

0930 – 1000 

Navigate the complex compliance landscape: Driving a renewed fervour for data sovereignty 

1000 – 1030 

Rationalise martech stacks: Delivering marketing’s digital maturity in the digital game

Panellists:

Olivier Girard

Olivier Girard

Head of APAC

Digimind

Gerard Tan

Gerard Tan

Managing Director, Head of Digital Strategy & Marketing Global Treasury

OCBC Bank

1030 – 1100 

Morning break 

TRACK I: DATA AGILITY

TRACK II: CONNECTED DATA

1100 – 1130

TRACK I: DATA AGILITY

Stay connected 24/7: Optimising pre-purchase real-time data to convert non-buyers to happy customers 

TRACK II: CONNECTED DATA

Design for trust and transparency: Driving customer confidence by championing seamless self-service privacy features 

1130 – 1200

TRACK I: DATA AGILITY

Put on your listening ear: Prioritising customer feedback with social listening data

TRACK II: CONNECTED DATA

Reactive to proactive: Maximising predictive analytics to bolster audience accuracy

1200 – 1230

TRACK I: DATA AGILITY

Unlock the full potential of first-party data: Breaking down the cookie conundrum for 2023

TRACK II: CONNECTED DATA

The ones that got away: Streamlining data with ad retargeting strategies for fresh new leads

1230 – 1330 

Lunch 

1330 – 1400 

TRACK I: DATA AGILITY

Win micro moments by being present: Capturing the right data to directly meet consumer demands 

TRACK II: CONNECTED DATA

Rank #1: Optimising data analytics to improve SEO ranking and produce value-rich content that converts 

1400 – 1430 

TRACK I: DATA AGILITY

A marketer’s wish list: Stitching together all streams of data with customer data platforms (CDPs) 

TRACK II: CONNECTED DATA

Read your customers at first glance: Activating sentiment analysis for data-driven marketing decisions 

1430 – 1500 

TRACK I: DATA AGILITY

Checking your CRM data health: Addressing data decay and strengthening data quality to drive real business growth 

Shaan Ng

Shaan Ng

Leader, Marketing Singapore

GROHE

TRACK II: CONNECTED DATA

Connect meaningfully in the new reality: Hyper-personalising your data infrastructure to fit today’s consumers 

1500 – 1515 

Afternoon break

1515 – 1545 

TRACK I: DATA AGILITY

Data storytelling is here to stay: Building a data dashboard by connecting your data with visualisation 

TRACK II: CONNECTED DATA

Target your ideal customer: Building segmentations models effectively and safely to reach wider audiences 

1545 – 1615 

TRACK I: DATA AGILITY

No longer partners in crime? Marketers and analyst’s co-dependent relationship sizzling out 

TRACK II: CONNECTED DATA

Anonymous vs permission-based personalisation: Finding the perfect data in the customer lifecycle to drive personalisation 

Panellist: 

Catherine Loh

Catherine Loh

Personalisation Director, Global Digital Marketing

JLL

1615 

End of Theme 2 and cocktail reception 

We want you!

If your organisation provides services or solutions in the following area, you will be perfect for this theme:

 

  • Affiliate marketing
  • Analytics and measurements
  • Customer data platform
  • Customer analytics software
  • Data management platforms
  • Email marketing
  • Search engine marketing
  • Social analytics
  • And many more!

Get in touch with us at partnerships@marketing-interactive.com to find out more.